Today's ideal and basic plate are obviously inseparable from the great success of the L7, L8, and L9 extended-range models. And if you want to defeat the ideal, the first and most important thing is to win these three cars at the product level.
Last year, Huawei launched the M5 series and M7 series for the first time, and the rustiness of the first cooperation in car manufacturing, insufficient preparation, and serious underestimation of the competition intensity of the new energy vehicle industry made the popularity and sales of these two cars short-lived. Since this year, Huawei, which has made a comeback, has completely taken out the strength of being the king in the smartphone era, and it is even better.
From the very beginning of Huawei's cross-border entry, Ideal has shown that it has taken the lead in attaching importance and attitude to it as the "number one strategic rival", and the ideal cognition has proved to be very correct. Since the middle of the year, Huawei has frequently released new models, launched a comprehensive encirclement and suppression of ideal's hot-selling main products, and achieved unprecedented breakthrough success.
In September, the new M7 was launched, with intelligent cockpit, intelligent driving, and intelligent safety as the three core ceiling advantages, and detonated the market with the full empowerment of Huawei technology, creating the fastest record in history to break through 10W+ Dading within 100 days. In November, 15,242 units of the new M7 were delivered, which exceeded the ideal L8 of the same level by about 0250,000 units;Among them, 4,754 vehicles were delivered in a single week in the last week, surpassing the ideal L7 for the first time. As the production capacity of the new M7 continues to ramp up, the competitive pressure on the Ideal L series is gradually deepening.
Huawei's offensive has not subsided, and it has risen again and again. On December 26, the year-end giant Wenjie's first D-class SUV flagship model, the Wenjie M9, was officially released, with an extended range of 46980,000 yuan, ultra version 52980,000 yuan, pure electric MAX version 50980,000 yuan, pure electric ultra version 56980,000 yuan, and large-scale delivery is expected to begin on February 26, 2024.
The new M7 supports the second sales volume of the new power brand, and the launch of the M9 will establish the high-end luxury brand image of Huawei, and it will inevitably pose a serious threat to the ideal L9 and even MEGA in the same price range.
In addition to the refrigerator color TV sofa, it is a comprehensive self-developed leader
As the most high-end and most expensive blockbuster model under the current Hongmeng Zhixing, the M9 is Huawei's first full-process guidance design of the flagship full-size SUV, which integrates almost all of Huawei's latest technology, with an unprecedentedly high Chinese content, in Yu Chengdong's mouth, it is the best within 10 million, the strongest SUV on land.
First of all, in terms of the concept of "family", the M9 realizes the three-row ride equality design. The D-class super large platform and integrated die-cast body allow the car to have a flat floor for the first time, with a front row space of 1045mm, a second-row lateral space of 1060mm, and the most worrying third-row space of 950mm. In addition, for the first time, such as automotive-grade refrigerators with wide temperature ranges and vehicle-grade laser projections, the interior space of the car has been transformed into a "large flat living room".
At the level of intelligence, the M9 has more than a number of industry-leading and unique technologies on the car. The first 75-inch Huawei AR-HUD is built with Huawei's self-developed 2K automotive-grade optical imaging module, which can provide lane-level AR navigation, reversing images, and intelligent driving SR information displayFor the first time in the world, Schroder scattered acoustic technology is applied, with 25 speaker units and Hongmeng spatial audio ecology to create an opera house sound effectThe all-new Harmony OS 4 triple-screen intelligent cockpit is equipped with an AI model for the first time, providing users with a full-scene intelligent interactive ecosystemIt is equipped with the HUAWEI Xpixel smart car lighting solution for the first time, which can realize the scene light carpet projection function.
In terms of driving control, the birth of the Turing chassis makes the software-defined chassis a reality, and all models are equipped with closed air suspension and CDC electromagnetic suspension as standard, based on the Huawei IDVP intelligent car digital platform, through multi-modal fusion perception, Huawei DATS dynamic adaptive torque system and HUAWEI The Xmotion intelligent body collaborative control system not only gives full play to the excellent mechanical quality of the car, but also provides OTA upgrades throughout the life cycle, so that the chassis can also achieve unlimited growth and iteration space in the future.
The pure electric version of the M9 adopts Huawei's latest 800V high-voltage platform, and has the highest speed motor in the industry at 22,000rpm, with an acceleration of 4 kilometers per 100 kilometers3s, the average power consumption is 174kWh 100km, the extended range version is equipped with an intelligent range extender platform 40, CLTC has a comprehensive range of up to 1402km. With its innovative design, all models have the industry's best turning radius to cope with urban roads.
Finally, of course, there is the level of intelligent driving and intelligent safety. huawei ads 2.0 high-end intelligent driving is undoubtedly the most advanced level in China, with the help of Huawei's self-developed 192-line high-performance lidar, with GOD general obstacle detection network 20 and other algorithms, from the end of this year, it will become the first mapless city intelligent driving that can be opened nationwide.
For the safety part, the M9 adopts a basalt body design, and 12 parts of the whole car are made of 2000MP nuclear submarine-grade hot-stamping steel. Works with HUAWEI ADS 20 is ahead of more than one generation of active safety technology, and the new ESA emergency steering assistance system in the driving state has been added, bringing more intelligent and safer intelligent risk avoidance capabilities. The dual guarantee of passive safety and active safety escorts the user's travel.
The M8 is planned to be launched next year, and Huawei has entered the ideal hinterland
Huawei's latest leading black technology is given to users, and the M9 will undoubtedly be a bright new star in the entire domestic new energy market, and at the same time, it also makes the ideal L9, which was previously sold at the same price, suddenly dimmed a lot. According to the official disclosure, Dading has exceeded 10,000 units within two hours of the launch of the M9, and the pre-sales volume alone exceeded 54w cars.
What's even more terrifying is that on the occasion of the release of the M9, Wenjie also said that it will release and mass-produce the M8, which is planned to be officially launched next year. At the same time, the next-generation M5 series will also be unveiled in the first quarter of next year, when the lineup will include at least four models, and the full-year sales target for 2024 will be set at 600,000 units.
From the new M7 to the M9, and then to the planned M8, these three cars are obviously very similar to the L7, L8, and L9 on sale in terms of space size, configuration concept, and power performance, and are also veritable direct competitors.
In addition, judging from the product performance and market recognition of the new M7 and M9, although Ideal has a first-mover advantage, with the full empowerment of Huawei's brand, channels, and technology, the product strength of these two cars is only higher than Ideal, not weaker, and the stamina is even more unimaginable.
Therefore, although the current momentum of ideal monthly sales of 50,000 units is very strong, whether it can continue to suppress Huawei next year may become the biggest suspense.
Capacity delivery remains an urgent issue
Of course, for Huawei, the biggest problem in front of them is not that the product cannot be sold, but that it cannot be handed over to users, and sometimes it is even difficult to get the show car in place.
The new M7 has set a record for the fastest growth in orders in 100 days, but it has always been difficult to keep up with the delivery of production capacity. As early as this year's National Day holiday, there was a question of sales that the delivery has been scheduled until the end of the year, or even next year. In desperation, Huawei launched a cash plan to compensate for delayed delivery in order to stabilize Dading users.
Similarly, the just-released M9 inevitably has production capacity difficulties. At the press conference, it was said that large-scale delivery is expected to begin on February 26, 2024, and there are still nearly three months before that time node, which shows that users have been waiting for a long time, and there is a great possibility of whether to switch to the camp at that time.
This is obviously a good buffer time for ideals facing direct competitive pressure. Before the real decisive moment comes, whether we can seize this weakness of the opponent and give an effective counterattack will be the biggest attraction of the battle between Huawei and Ideal. Next, let's see how Ideal makes a move. One person cheers for the graduate school entrance examination