On December 22, the country's first online and offline all-day commercial complex built by Yuanwang Technology (**002291) - Yuanwang X27 Park was officially opened. This commercial complex, which can be called "'digital and real integration' new consumption scenarios", has laid an important role in the layout of Hangzhou's rich new consumption scenarios, and also marks a new industrial landmark of milestone significance for Hangzhou's new e-commerce format.
It is understood that Yuanwang X27 Park has a construction area of about 260,000 square meters, and through digital empowerment of traditional shopping malls, Yuanwang X27 Park will introduce online traffic into offline industries, bring real-world interaction to social networks, and promote the formation of a new model of "online business, offline tourism" with hundreds of IP interweaving, thousands of elements combined, and 10,000 products presented, adding 2000-3000 anchors, which can carry out 350+ live broadcasts at the same time, and the inventory of goods in the whole venue exceeds 10w+It is estimated that the sales scale will be 30 billion to 35 billion yuan in the first year after the official operation.
Xie Rudong, chairman and CEO of Yuanwang Technology, introduced that Yuanwang X27 Park is a new commercial complex with "online business + offline travel", with about 350 stores, including a supermarket area of more than 6,000 square meters. At the same time, it brings together the top star resources, takes the IP custom store cluster as the core store, and provides various types of stores such as the first store of high-quality brands at home and abroad, experience stores, and trend buyer collection stores, so as to provide consumers with a better-looking, more fun, and better "destination" type commercial complex.
At present, the development of traditional brick-and-mortar business is facing challenges, based on this situation, Yuanwang X27 Park relies on a comprehensive management and operation model and huge online traffic, and at the same time provides stores, rent reduction, low-cost operation and maintenance, supply sharing and other operation models, so that the traditional brick-and-mortar business glows with new vitality. Through the application of this mode and the blessing of traffic, the source of X27 Park can cover even 2,000 kilometers.
In this way, the commercial profits obtained by online customers can balance the cost of offline industries, and the ping efficiency per unit area can also exceed that of traditional shopping malls by tens to 100 times. This can not only help local brands and traditional businesses enhance their brand power, stimulate market vitality, and achieve transformation and upgrading, but also convert part of the profits into more affordable product experiences for consumers, and ultimately reduce the cost of the whole chain from "production to consumption".
In addition, this model has also stimulated the growth of domestic demand while meeting consumers' needs for immersive shopping and cultural tourism experiences, and has played an active role in promoting supply-side reform and meeting people's yearning for a better life.
It is worth mentioning that Yuanwang X27 Park is not only a commercial complex, but also a gathering place for star store trends, an IP collection, an Internet celebrity check-in place and a place for product promotion - integrating the online traffic advantages accumulated by Yuanwang Technology for many years, Yuanwang X27 Park is mainly based on cross-border star store clusters, integrates multi-functional open spaces, introduces domestic IP stores and other elements, and creates rich dynamic scenes by holding various activities.
Such an innovative consumption model will guide part of the online traffic to be converted into offline passenger flow, radiate the surrounding regional economy from point to area, and drive the upgrading and development of regional business travel, catering, cultural and creative industries.
"Digital-real integration" is one of the biggest features of Yuanwang X27 Park. "We are working hard to leverage the lever of a new round of business revolution and make every effort to build a new consumer service platform driven by technology. Xie Rudong said.
It is understood that the "Yuanwang Cloud" digital platform independently developed by Yuanwang Technology will be applied to the management of the entire commercial complex - "Yuanwang Cloud" uses digital means to simulate and analyze the economic map and consumption trend in real time, refine and decompose key indicators, capture core parameters, realize the dynamic and intelligent matching of multiple main elements such as users, anchors, brands, shops and pallets, and formulate the optimal marketing plan in a targeted manner, providing enterprise users or individual anchor teams with explosive product mining, intelligent dynamic sales, and full-chain management. Core businesses such as compliance inspections empower industrial upgrading.
In this year's "Double 11", when Yuanwang Technology gathered all anchors (including external co-anchors) to Yuanwang X27 Park for live broadcast, the "Yuanwang Cloud" was used for scheduling and coordination. The number of sessions and points are clear and organized, and the anchor knows when to broadcast, where to broadcast, and what topic to broadcast, and the visual dashboard can be seen at a glance, and if there is any adjustment, it will be updated on the system, and all collaborators can be reached with one click.
What kind of product is good?What is the historical conversion data of the product in front of you?These can be seen in the "remote cloud", and the judgment of the product is no longer based on the experience of the anchor alone, but relies on the data analysis with high credibility, which will play a key role in the matching of goods in a live broadcast.
Xie Rudong said that "science and technology simplify work, products beautify life" is the vision of Yuanwang Technology, and Yuanwang X27 Park can achieve brand efficiency, stimulate consumption, increase output value, promote employment, and bring prosperity to cultural tourism, which will meet the needs of consumers, brands, and the whole industry. Hangzhou is rich in e-commerce resources, providing fertile soil for the growth of Yuanwang X27 Park, hoping to take Yuanwang X27 Park in Linping, Hangzhou as the core, spread the experience that can be copied and pasted, radiate the whole country, and let every city have a Yuanwang X27 Park.