Real estate is inseparable from the dividends brought by urbanization, some developers have benefited from some achievements, and some peers are still stuck in the traditional era of development, sales and operation, and even fantasize about the return of this market. The popularity of the property market is not the developer's business strategy, nor is it the proper business strategy, the market is the outlet, and the white statement is also the opportunity and market given from the peak.
In the first 93 years, the subdivision system was ended to determine the market-oriented path, and at the same time, the industrial structure was adjusted, and this period was mainly aimed at customers who benefited from the reform and opening up. The adjustment of the industrial structure has relocated some industrial and mining enterprises with backward production capacity but occupy the central position of the city to the far suburbs, and vacated the land for market transfer and construction of commercial housing. In this way, the low-cost acquisition of high-quality land, so as to obtain the transfer profit, the gap of commercial housing was very large at that time, enough for the market to give the support of interests.
The second reform determined the direction of urbanization development around 2000, and at the same time started the demolition of shantytowns, which mainly relied on the scissors difference profit brought by the change of floor area ratio, and the demolition area was generally not greater than 10 plot ratio, after the demolition and finishing of the plot plot ratio of the market generally reaches 20-3.5. Then the increase in the plot ratio is the area of the saleable property, and the profit of the land is this kind of difference, and the local profit is very rich.
The third is to destock, that is, around 2015 of the hot market, this period is a large-scale land into the market, including the suburbs, new areas and counties and other land transfer in full bloom, of course, this model of land ** is not high, but the cost of these land consolidation is also very low, so both local and developers have high turnover as the basic principle, so the debt problem has also exploded. The customers in this period are basically speculative customers, and they are supporting the market through poor profits, so there are frequent debt problems after the market stagnation.
Three land profit outlets have also pulled the urbanization rate to 60%, one of which is not much space for new land to enter the market, especially under the guidance of the correct purpose of ecology, the development of urban space is nearing the end, second, the new land transfer has no windfall profits, the cost of local land consolidation has reached a high level, and the demolition in some areas is even due to the extension of the cost cycle, third, the saturation of the market is serious, and the inventory has relied on speculative customers, and the opportunity to add new customers is not much.
Urban renewal and urban village transformation are actually a market for new customers who can't get out of the old customers, and real estate customers are becoming more and more rational when they enter high-quality development, and the demand for living quality is getting higher and higher, so the high-quality supporting high-quality land in the city center is the market center, even if it is a little higher, it is easy to accept. In addition, the land value of the city has been very unbearable in the era of destocking due to the excessive scale of land in the suburbs, so the focus is on the value support, the principle is that the scale and quantity are reduced but the quality is high, and the average price of urban land points to the urban value, so this model is easier to ensure the overall value of the city, whether it is a new plot or an old city can get the corresponding support.