A few days ago, a friend excitedly said that he wanted to open an account to buy**, which suddenly made me feel a little surprised, after all, the current **Needless to say, people have fled ** It's too late, and it's really rare to want to enter the market at this juncture.
And this friend is still a thorough** little white, the kind that can't even understand the **picture, so I asked her, why did you suddenly think of buying**?She replied that a friend recommended a **, saying that there are large institutions in it to build positions, and follow the main force to ensure that they make money, so they want to give it a try.
Listening to her say this, I immediately felt very cordial, frankly speaking, basically each of us is in the money-making effect of the people around us or under the instigation of the market to enter the market, almost all more or less heard and followed all kinds of so-called "reliable news", in 2007 I began to buy and sell ** at the instigation of my classmates, and why not carry a similar script. As for entering this market, after experiencing wind and frost, washing lead, or becoming a ghost, it depends on personal creation, some people will soon be able to enter the broad road of value investment, and some people will always be able to keep wandering in the maze of **.
However, her guide still has one thing to be affirmed, at least she knows how to lay out when the bearish atmosphere is pervasive, rather than blindly directing in the high position of the bull market where the crowd is boiling. Out of curiosity about the master behind my friend, after she opened an account, I continued to ask what was recommended?The friend's answer was Omar Electric.
About this Omar electrical appliances, I briefly looked at the basic situation, its main business is the research and development and manufacturing of household refrigerators and freezers, the main products are refrigerators, freezers, refrigerator accessories, etc. As we all know, in the field of refrigerators and freezers, Haier is the first, followed by the United States, so I have a rough idea of seeing these, simply put, Omar Electric is just a small role in the industry, and there is no outstanding competitive advantage at all.
The company's performance data probably confirms this. We know that although Haier and Midea will also have ups and downs, the growth is fast or slow, but they can basically maintain profitability every year, and the overall performance is on the rise, but as the industry's lowest-ranking Omar Electric, it is not in such a good situation, in 2018, almost the money earned in the previous n years was lost at one time and it was lost for two consecutive years, and the company was once branded as ST, obviously not a top student in the past.
Fortunately, in 2022, it finally broke out, and its performance hit a record high, and in 2023, it will continue to maintain a high level of performance, with a total operating income of 80 in the first three quarters9.3 billion and net profit of 59.7 billion, deducting non-net profit of 58.3 billion, a year-on-year increase. 93%。
So what caused the company to suddenly have a counterattack?Looking at 2022 first, operating income actually fell by 225%, that is to say, the performance of the sales side is not good, and the recovery of the profit side comes more from the excavation of internal potential. If you continue to dig deeper, you will find that: first, the bad debts of the fintech sector will be disposed of in 2021, and the impact of credit impairment losses caused by cross-border operations in the past will be eliminatedSecond, the new controlling shareholder, TCL Home Appliances, took the initiative to assume about 300 million yuan of historical hidden debts. It shows that 2022 will mainly rely on the blessing of time, place, and people, rather than a significant improvement in operation.
Looking at the first three quarters of 2023, the revenue has risen this time, and at the same time, the net profit has increased significantly, firstly, because after the epidemic, the export of refrigerators and freezers has picked up;The second is thanks to the empowerment of the new controlling shareholder TCL in channel resources.
The actual situation in 2022-2023 means that the quality of the company itself is not good, except for watching the sky and eating (cycle), everything is largely pinned on the coordination and assistance of TCL. However, it is a pity that TCL itself is not a top bull, and there is no bottom in the future.
As for whether the company has any other bright spots, there are still them, that is, the plate is not big (the market value is only more than 70000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000018 times PE). However, this benefit was soon compared with the overall underestimation of the home appliance industry, for example, the industry leader Midea Group is only 11 times PE, which is not much higher than Omar Electric, and people can also provide up to 4A dividend yield of 74%, which neither Omar Electric nor TCL is capable of doing. So why not choose the best and most profitable beauty, and choose the little-known Omar Electric?
Of course, some people will say that the plate is good for hype, and this is a big advantage, but the problem is that the unknown inside story can be passed on**here (and it is also a small white class**) The probability is unreliable, to put it mildly, all kinds of predator hunters want to eat you is you. The news from the side of the road, who can vouch for you, the hope of making money on this, in fact, even gambling is not as good, at least people gambling have to find a pattern, calculate the probability.
Risk Warning: The views mentioned in this article only represent personal opinions, and the subject matter involved is not recommended. ）