"Su social worker, this Double 11, I have received a lot of orders through the 'Magnolia Starlight' platform, and I have increased my income. You see, I'm here today again to learn Xi weaving technology, and strive to increase the total range of products. Sister Li enthusiastically reported the good news to the social worker.
Recently, Dongguan Magnolia Family Service Center organized the community to carry out the "Magnolia Starlight, Co-creation and Exhibition" technical training course for unemployed women, vigorously carried out the "Women's Employment and Entrepreneurship Promotion Action", and promoted the income generation and entrepreneurship of unemployed women through the training path of "production and research", stimulated women's personal development potential, and helped women realize their own value and social value.
Watching these sisters share with each other, support each other, and become more and more stable on the road of income generation and entrepreneurship, the social worker Su of Magnolia Family Service Center is full of joy. It is understood that in response to the problem of employment difficulties for full-time mothers, Dongguan Magnolia Family Service Center, under the guidance of the Municipal Women's Federation, has launched a women's positive development and quality improvement service project since July 2023, successfully leading more than 20 women to carry out a series of services in three sectors: improving personal skills, expanding employment paths, and creating an income-generating platform with "production and research" as the training path, focusing on improving personal skills, expanding employment paths, and creating an income-generating platform, with a total of nearly 20 activities, through "three steps" It has effectively stimulated women's development potential and realized their own and social values, serving more than 300 people in total.
According to the relevant person in charge of the Magnolia Family Service Center, the training path of "production and research" is divided into three steps. First of all, it is to "learn" to hold together. Helping each other and giving back to the community. Through the development of skills training groups and women's mutual aid support groups, we will form a "joint" cooperation and a joint force for group development, and promote the construction and improvement of a social support network for re-employed women.
The second step is to empower with "research". Led by the Magnolia Family Service Center, it leads re-employed women to expand product sales channels, enrich product categories, cater to the mainstream of the market, plan themed product routes such as festivals and weddings, and strive to create "Yulan income-generating characteristics".
The third step is to increase income with "production". Set up an online micro-store "Magnolia Starlight" to collect outstanding women's handicraft works as models, launch and sell. At the same time, it has integrated relevant enterprise resources to build a supply and demand platform for women.
Up to now, the Magnolia team has sold hundreds of finished products through charity sales, online orders and other forms, and has reached a long-term cooperation intention with a company, with an estimated revenue of about 10,000 yuan. Next, Magnolia will continue to build a closed loop of characteristic handicraft industries, build a "Magnolia Starlight" female maker team, prepare mobile trolleys, flexible stalls and other income-increasing strategies, and promote Yulan makers to a broader market through online and offline publicity, and help women realize their personal and economic values.
Text |Reporter Shi Mengzhuo |Provided by the interviewee.