Industry Observation How does this veteran tea company inherit the true taste of Liubao with ingenui

Mondo Culture Updated on 2024-01-30

On December 17, 2023, China Tea Wuzhou Company was successfully held".China Tea Liubao Tea Global Distributor Conference and New Product Launch ConferenceIt has brought a variety of new Liubao teas, including Master Zhengwei Pro, Ingenuity Inheritance Betel Nut Fragrance, Master Xie Sweet Rhyme Betel Nut Fragrance, Yurun Azure Azure, Dragon Jar, Dragon Pillar, etc., covering a variety of years, a variety of styles, to meet a variety of consumer needsIt is a grand event to show the strength of China Tea Liubao.

We were invited to participate in this press conference and tasted various new products on the spot. The deeper experience is that from the name to the packaging, to the quality, it can be seen that the China Tea team has made great efforts, and all of them are masterpieces. The scene has also been well received by dealer friends.

Among the many new products, it is personally supervised by Zhang Junwei, the representative inheritor of the representative project of intangible cultural heritage (Liubao tea cold water fermentation technology), which is the "National Tea Character Tea Master", "Outstanding Chinese Tea Man", "Chinese Ingenuity Tea Man".Professional-grade Tibetan tea "Master Zhengwei Pro.""Lao Liubao has conquered everyone's taste buds with the amazing Chen Xiangmu rhyme, and the masterpiece is well-deserved.

The word "Zhengwei" is used very well, which not only represents the tradition and orthodoxy in taste, but also represents the professionalism, high standards and high quality of the enterprise.

In fact, it is not difficult to make high-quality tea, but it is difficult to make high-quality tea consistently. This not only tests the ability of the enterprise to make tea, but also tests the determination of the enterprise to adhere to the "right taste".

For China Tea, a brand that has been around for more than 70 years, they have indeed done just that. Through this press conference, we can see that China Tea Liubao has always insisted on creating good tea with ingenuity and inheriting the positive tasteQuality, scientific research and talents are regarded as the driving force for the sustainable development of the enterpriseTherefore, the products are getting better and better, and the more and more they are doing, and the fans they have gained are also increasing.

Pay attention to quality and regard it as the lifeline of enterprise developmentAt the tasting meeting, everyone generally believed that the new products launched by China Tea Liubao in the past two years have been significantly improved in terms of raw materials, technology and storage. Many products focus on the balance between palatability and ageing potential, which can take into account both the needs of tasting and collecting;In addition, the common "pile flavor" and "warehouse flavor" of new tea have also been greatly reduced, which can be described as a great effort and a benchmark for the future. For example, the "Ingenuity Inheritance Betel Nut Fragrance 10350" and "Master Xie Sweet Rhyme Betel Nut Fragrance 203042" released this time, although they are still in the new tea stage, they already have a very good taste experience. It can be seen that China Tea Liubao has always put the quality of tea in the first place, paid attention to listening to the voices of consumers, and is not only committed to "making tea that people can afford to drink".It also made it delicious and professional!

Pay attention to scientific research, so that Liubao tea health is more clearChina Tea Wuzhou company has always been new product launch will be accompanied by the announcement of the latest scientific research results, this conference is no exception, invited Guangxi University of Traditional Chinese Medicine, professor of Chinese medicine, master tutor of Chinese medicine, Chinese Association of Ethnic Medicine Zhuang Medicine executive director Yang Tao made a ".Research progress on active substances and efficacy of Liubao teaThe theme lecture introduced the cutting-edge research of the Liubao tea industry in the field of health, which is very important for the promotion of Liubao tea. The reason why Liubao tea is popular is that in addition to its unique taste, its outstanding health benefits are also crucial. However, in the past, the efficacy of Liubao tea was more based on subjective experience passed down by word of mouth, and lacked the support of objective data. Therefore, as early as a few years ago, China Tea Wuzhou Company began to increase investment in scientific researchActively cooperate with relevant scientific research institutions and institutions, such as COFCO Institute of Nutrition and Health, Southern Medical University, Guangxi University of Traditional Chinese Medicine, Macau University of Science and Technology, etc"Domestic-foreign" and "government-enterprise-academia" have combined to carry out a number of joint research and clinical experiments to reveal the health code behind Liubao tea from a scientific point of viewLet Liubao tea health be more clearly understood.

Pay attention to talents, so that the skills of Liubao are inherited in an orderly mannerAnother highlight of this conference is the "Launching Ceremony of China Tea Liubao Tea Master Studio Project". The China Tea Liubao Tea Master Studio project will build "Zhang Junwei Master Studio", "Xie Jiashi Master Studio", and "China Tea Cellar Liubao Tea Intangible Cultural Heritage Studio". Talent is the core of enterprise development and the foundation of industry development. The construction of China Tea Liubao Tea Master Studio will play an important role in passing on skills to apprentices, tackling key skills, inheriting skills, and promoting skills. Cultivate and reserve more outstanding talents, so that the Liubao tea-making skills can be inherited in an orderly manner. At the same time, the construction of the master studio is also conducive to the development of the industry, which can give full play to the core leading role of the national tea figure tea master, and comprehensively enhance the professionalism, brand power, product power and influence of the Liubao tea industry.

CommentaryAt present, the Liubao tea industry has entered the first stage of development, and many tea companies and tea people are also moving forward, and the competition will only become more and more fierce in the future.

The old brand China Tea Liubao has developed steadily and performed well over the years, which is closely related to their emphasis on quality, scientific research and talents. It has set a model of "positive taste" for the industry.

Note] This article is the original article of Liubao Ju, **please leave a message in the background, and you can only get authorization **, and indicate the source "Liubao Tea Micro Journal".

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