Since 2024, many auto brands have carried out "fancy"**, including time-limited insurance subsidies and time-limited deposit cash. The launch of new models will launch large discounts, which has become a regular action of new energy brands.
It is reported that the 2023 ** war will run throughout the year, and at the beginning of the year, Tesla took the lead in setting off the ** war, and then many brands followed suit;On the first day of 2024, Tesla China announced that the purchase of the Model 3 rear-wheel drive version of the current car can enjoy an insurance subsidy of 6,000 yuan for a limited time, and the car** will be 25 before the end of January540,000 yuan. In addition, there is also a low-interest financial policy for the New Year, and the two benefits can be used together. Subsequently, AVATAR, Leapmotor, FAW Toyota, etc. also issued their ** policies. However, it is worth noting that the impact of the ** war is the profit of thin car companies.
According to the statistics of Flush iFinD, in the first three quarters of 2023, among the 20 A-share passenger car companies, 7 car companies' net profit attributable to the parent company declined. Among them, Dongfeng Motor, Guangzhou Automobile Group, Great Wall Motor, and SAIC Motor Group fell respectively8%。From the perspective of new car companies, except for Li Auto, the rest of the car companies will suffer losses to varying degrees in the first three quarters of 2023.
Industry insiders said that with the continuation of the war, the pattern of the automobile market will change greatly.
Zhang Yongwei, vice chairman and secretary general of the China Electric Vehicle 100 Association, said: "2024 will be a critical period for the new energy vehicle industry, the industry reshuffle will accelerate, some companies will get growth opportunities, and some companies will have a more difficult life." ”