Shifin S-Vibe
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Uncover business stories.
Share insights for the future.
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The first phase of the S-VIBE is connected toJLA Design GroupDirector, General Manager of Southwest CompanyChen HaihuiLet's explore the pain and joy of being a designer for 27 years.
Hexagonal warriors
It's a growing choice
Designers are in great demandCreativityMany times hard work does not become a decisive factor in its growth and success. Chen Haihui is here27 yearsLooking back on his own growth experience, he said: "I can only say that the cruel point is that designers are wanting."Talk about talentTalent includes the feeling of your design space, the sense of color, and the ability to communicate. ”
Especially in the process of cultivating a new generation of designers and witnessing their growth, the multi-dimensional communication and coordination with the owner and the construction party put forward higher requirements for designersSocial fear can't be designed。Chen Haihui said with a smile.
JLA, which is famous for its real estate design, has expanded its business to the public construction project of a foreign-funded hospital, and the picture is the Qianhai Life Hospital project.
Since JLA entered the domestic market from Hong Kong in 2009, Chen Haihui has gone through the official starting point with the listing in Guangzhouyears. Many people give him the label "JLA Chen, he does."The real estate design is strong
In Chen Haihui's view, real estate design is only a piece of his design map, in fact, their plate is relatively complete, and JLA's internal self-positioning isHexagonal warriors
Jiahua Xinduhui JThe city project won the Xingzhu International Real Estate Award for comprehensive indicators such as beautiful design, technological innovation, and humanistic compatibility.
From Grade A to super Grade A office buildingsCommon areas, toCorporate headquartersoffice, and thenMedical institutions, MichelinRestaurantThe rich design language realizes the possibility of diverse presentations, from 50 million to 100 millionExtravagant mansionsThe project is currently being actively promoted by Chen Haihui and covers a wide range of areas.
We don'tIt's not just real estateIt's just a very important part for us, but it's not the only one for us. This is Chen Haihui's definition of self, team, and JLA.
Not afraid of change
Beat it and join in
When it comes to the extremely hot in recent yearschatgptChen Haihui has his own perspective: "In the future, AI may be used in depth. In a year or two, we may be in the process of forming a team, or hiring new designers. AI is the equivalent of an offerOne of the most basic conditions, one of the assessment conditions
The same can be said if the designers of the future will not be AI,You can't find a job, that's all I can say. Then of course, then this society must be progressive.
Stable Diffusion is considered to be a better AI drawing software than Midjourney.
You can't have been brought to CAD by hand before, right?Including the current su and so on, its tools are constantly iterative. people,It's people who changeYou just need to use it well and it will be able to create value for you. ”
According to Chen Haihui's understanding, whether it is a state-run compound or a private compoundIn-depth use of AIIt is already a skill that must be tested for architectural designers. AI architectural design includes:Landscape, planningThe AI is the fastest that canGenerate conceptual proposalsSo it will have an impact on the construction industry, which is PK graphic design two-dimensional things.
Interior design, on the other hand, involves deepening the plan and many technical things, which cannot be replaced by AI. A large number of construction drawings, detailing drawings, structural drawings and even materials, as well as on-siteFollow-up coordinationThese are irreplaceable by AI. It can only be said that in the design process, AI can give future designers faster efficiencyA tool
Hope does not change
I want to work until I am 70 years old
There are already practitioners27 yearsNow, as a person I define myself as a design practitioner. In fact, my life path is really lucky. When I first started in the industry, I met two of Hong Kong's top designers and introduced me to the industry.
It has witnessed the development of China's entire economy, including the development of China's interior design industry. At present, everyone thinks that life is not easy, but if you ask me to choose again, I still choose to design this pathKeep going.
After all, if you don't love design, if you don't respect design, if you don't have a sense of reverence for design, it's hard for you to go down in this industry. Particularly talked about ChinaFuture developments, or the design industry, in AI, artificial intelligence, and so onShockWhere do we go from here?
As a design practitioner, I have my apprehensions, but I think I keep going. Because honestly, yesI love design, so it has been promoted for so many years, and it will continue to go on in the future. In our industry, fortunately, there is no such thing as a youth mealIf you can, you can do it until you're 70.
I look for a design and come to the world.