In Africa, almost every fishing company knows a Chinese "African fisherman" named Bill, Jiang Song, the general manager of Wuhan Jianuo, who specializes in exporting fishing nets for commercial fishing.
At the end of 2021, Jiang Song, known as the "African Fishing King", settled in Ali International Station to expand digital foreign trade, and achieved annual sales of 15 million in just 2 years, which not only further confirmed the title of African Fishing King, but also opened new markets in Europe, the Middle East, Central America, Southeast Asia and so on, and even El Salvador's security guards have become his dealers.
Pictured: Jiang Song's factory floor where he produces fishing nets.
The matter of El Salvador's security guards becoming dealers began in July last year. At that time, the salesman of Jiang Song's company met Jose Elias, a customer from El Salvador, a Central American island country, on Ali International Station. Jose is a security guard, and his wife is about to give birth to a child, but the security guard's income is not enough to support more family expenses, so he went to Ali International Station to look for opportunities to see if he can start a small business and make some milk powder money.
Jose, a security guard, knows how to fish, so he found Wuhan Jianuo on Ali International Station and offered to try selling fishing nets. But he didn't know anything about cross-border e-commerce and foreign trade, so he asked: Can Wuhan Jianuo help him and teach him more knowledge, so that he can start his business.
Faced with the needs of this business, after Jiang Song learned about this situation, he not only asked the salesman to teach him to run through the whole process of digital foreign trade such as online ordering, cross-border payment, and cross-border logistics on Ali International Station, but also introduced more production processes and technical points of fishing nets to Jose. This quickly made Jose a local "fishing net expert", and he soon quit his job as a security guard to work full-time in the fishing net distribution business.
Pictured: Jiang Song, known as the "African Fishing King", visits customers overseas.
And Jiang Song, through this Jose found on Ali International Station, quickly opened the Central American market. In fact, the biggest benefit of Ali International Station, an online B2B export platform, is that it can quickly open new markets. **, the salesman of Jiang Song's company didn't even meet, so he became a brother with Jose. "If you put it aside and want to talk to customers about brotherhood, how many trips do you have to go to Central America? Jiang Song's salesman said.
In fact, Jiang Song's fishing net business has been in Africa for 30 years, and Jiang Song himself has been at the helm for 15 years, but after entering Ali International Station two years ago, the fishing net business has quickly "gone out of Africa" in a short period of time. At present, Jiang Song's online export business in Ali International Station has an annual sales of more than 15 million, accounting for nearly one-third of Wuhan Jianuo, and it is still growing rapidly.
It is worth mentioning that in addition to traditional fishing net products, Jiang Song has also expanded new categories such as fishing gear and rods through the digital selection tool of Ali International Station. At present, new categories have accounted for more than 30% of Jiang Song's entire export value.