The relationship between man and nature is profoundly affecting every country, every business, and every person.
In the sixties and seventies of the last century, with the rapid growth of economy and population, the world is facing severe ecological challenges, and the ESG concept and evaluation system came into being, the core of which is to help investors understand environmental protection, improve the level of corporate returns, and achieve sustainable economic and social development. China also attaches great importance to ESG-related issues, and has clearly put forward the goals of "carbon peak" by 2030 and "carbon neutrality" by 2060.
At the 28th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP28), which concluded a few days ago, after two weeks of discussions and consultations, the conference reached the "UAE Consensus" on the first global stocktake of the Paris Agreement, mitigation, adaptation, finance, loss and damage, and just transition. All parties agreed on the launch of loss and damage**, and achieved breakthroughs in the framework of global adaptation goals and the work programme on the Just Transition Pathway.
Yiou Think Tank observed that after the "dual carbon" goal was proposed, China's ESG information disclosure regulations were accelerated, and the information disclosure system was gradually improved. While realizing their own development, more and more enterprises have begun to pay attention to the characteristics of low emission, high quality, cost reduction and efficiency increase, and reshape the new image of industry development.
As a one-stop new residential service platform, Beike has the responsibility and obligation to contribute to global ESG governance and is fully tapping the potential of carbon reduction. On December 15, Beike released the "2023 Beike Carbon Neutrality Goal and Action Roadmap Report", pledging to achieve carbon neutrality at the operational level no later than 2030.
This is the first time that Beike has released a carbon neutrality goal and action path. Shell Promise:"By 2030, we will achieve carbon neutrality at our own operational level (Scope 1 and 2), reduce the carbon emission intensity (Scope 3) of the headquarters and real estate brokerage business value chain by 60% by 2030 compared with the base year of 2022, and reduce the carbon emission intensity (Scope 3) of the home improvement and housing rental business value chain by 30% compared with the base year of 2022. ”
Source: Shell.
As a technology-driven one-stop new residential service platform, Beike is committed to promoting the digitalization and intellectualization of the residential service industry, and provides one-stop service products including second-hand housing transactions, new housing transactions, housing custody and leasing, home decoration and home furnishing, home clothing and other one-stop service products by aggregating and assisting high-quality service providers, so as to bring a better living life to consumers.
Shell Carbon Neutrality Action Panorama.
Beike understands the close connection between business operations and the interdependence and impact of society and the environment.
In the "2023 Beike Carbon Neutrality Goal and Action Roadmap Report", Beike mentioned: "We have comprehensively assessed the potential physical and transition risks of climate change on business operations, and established the Sustainable Development Department of Beike Corporate Social Responsibility Center in 2022 to plan the strategic layout in advance and firmly grasp the strategic initiative of Beike's sustainable development and low-carbon transformation. ”
In 2022, Beike carried out its first group-level carbon inventory. The annual carbon inventory covers the total emissions of Beike Group's headquarters, offices and directly operated stores in various cities, and training bases in various cities, totaling about 270,000 tons of carbon dioxide equivalent.
"If left unchecked, it is estimated that shell carbon emissions will continue to grow from 2023 to 2030. We will prioritize the implementation of emission reduction measures to reduce actual carbon emissions, and the final part that cannot be reduced will be offset by purchasing carbon credits to achieve Beike's carbon neutrality goal. ”Shells are indicated.
Change is imminent. Beike found that about 80% of the company's operational-level emissions** are generated by purchased electricity (lighting, air conditioning, refrigeration equipment, etc.), and nearly 80% of these emissions come from the electricity use emissions of stores, so energy conservation in stores is the top priority for Beike to achieve its own operational carbon neutrality goal.
So,"Store energy saving" has become the starting point for Beike to reduce carbon emissions. In order to save energy in stores, Beike has introduced a smart control system to realize real-time monitoring of the energy consumption of electrical appliances, conduct intelligent statistics and diagnosis of the energy usage of the stores, continuously optimize the operation efficiency according to the diagnosis results, and strive to reduce the energy consumption and emissions per unit area.
We plan to carry out emission reduction measures from the management efficiency of stores, energy structure optimization, technological innovation and other ways to reduce the generation of greenhouse gases at the source. At the same time, we will continue to pay attention to carbon offsetting and carbon removal projects, and select sustainable projects with practical benefits to help Beike achieve net-zero emissions. "Shell inside gives such a scheme.
For example, since April 2022, Beike has carried out the "Store Terminal Night Shutdown Project", deploying and executing the "Night Shutdown Script" on 110,000 computer terminals in nearly 30 cities across the country, automatically shutting down store computers during non-office hours, and reducing carbon emissions by more than 4,000 tons throughout the year.
For another example, in 2022, Beijing Lianjia stores will be fully upgraded, and all store light boxes will use high-efficiency LED light bars, while low-energy efficiency light box equipment will be eliminated. In order to further reduce energy consumption, Beike adopts the store intelligent control system to accurately control the opening and closing time of the store's light boxThe opening time of the lightbox is also intelligently adjusted according to the daily sunset time to ensure it is operational when needed.
Source: Shell.
These refined operation measures will be implemented within Beike for a long time. It is reported that in 2023, Beike will also continue to carry out carbon management related work such as carbon inventory, and said that its main products and services will be further expanded from real estate brokerage to more sectors such as home improvement and home furnishing, housing rental, etc.
Embracing carbon neutrality, refined operations are not enough.
This is an era of scientific and technological innovation to help economic development and carbon peak and carbon neutrality, and technology has also become an important measure to overcome carbon emission reduction constraints and solve future economic growth.
After the official launch of the "One Body and Three Wings" development strategy upgrade in July 2023, Beike is also exploring the dual carbon business around the four major business sectors of brokerage, home improvement, Huiju and Beihaojia. Beike also said that it is exploring emerging low-carbon technologies and helping to innovate in emission reduction technologies through pilot projects, financial support and landing applicationsAt the same time, it also responds to the trend of digitalization, energy conservation and emission reduction, and conducts in-depth analysis of multiple business scenarios.
In terms of scientific and technological innovation, on the one hand,Beike has introduced green building systems, VR house viewing, smart construction sites, etc., to promote energy conservation and emission reduction.
toVR technology, for example,Based on the self-developed VR collection software and hardware, it can effectively improve the efficiency of brokers and customers, and also help customers and brokers reduce the carbon footprint of travel. According to Beike, in 2022, users of the Beike platform will use VR to view houses and browse a total of 150.8 billion times, compared with the traditional on-site viewing, a decrease of more than 278980,000 tons of carbon emissions.
Another example is that Shell has built a green building system. Through the online "shop-to-plate" system to help the accurate maintenance of the first place, Beike can update the real estate information in a timely manner, ensure the safety of the first class, and reduce the number of maintenance and repeated maintenance work.
Source: Shell.
On the other hand, shells alsoThrough online signing, paperless services and other technologies, users, brokers and other relevant parties will be involved to create a low-carbon future in the housing sector.
It is reported that at present, Beike will fully realize the six modules and dozens of links in the transaction signing process online and intelligent, and launch online signing in the signing process to reduce the printing of paper contractsIt has also established in-depth cooperation with a number of banks and launched online loan signatures, which greatly shortened the time spent on loan processing. At the same time, Beike's contracted service centers in some cities are connected with local real estate registration centers, and can also directly realize online tax payment and transfer of real estate.
This has allowed Beike to save a total of more than 68 million sheets of paper in 2022, reducing carbon emissions by about 593 tons compared with traditional paper contracts. Beike's home improvement business has also realized the comprehensive online design scheme, reducing the dependence on physical design drawings.
With the exploration of the carbon neutrality strategy of Beike's real estate brokerage business, Beike's other major business——The home improvement and home furnishing business has also begun to move towards a low-carbon emission daily life.
It is reported that in order to implement the ability to provide customers with worry-free and low-carbon home improvement services through digital means, in the home decoration design stage, Beike combined AR technology to provide customers with visual home decoration effects and show more possibilities of the houseIn the decoration stage, Beike has also created an integrated SaaS home improvement and home furnishing system, which integrates five modules: sales management, BIM design, management management, chain management and delivery management of home improvement projects, bringing customers a convenient and efficient home improvement experience.
As Peng Yongdong, co-founder, chairman and CEO of Beike, said: "Beike has no hesitation in carbon neutrality, and addressing climate change will be one of the important issues in Beike's future work. As a technology-driven one-stop new residential service platform, we hope to drive a wider range of carbon reduction through technology empowerment and community links, and drive the participation of users, brokers and other relevant parties through technologies such as VR, AR, and online signing, so as to create a low-carbon future in the housing sector. ”
As we all know, second-hand housing, new housing transactions, and even the entire home improvement design are a huge industrial chain, and they cannot leverage the green upgrading of the entire industry by themselves. However, as a leading residential service company in the industry, Beike's continuous exploration in carbon emission reduction in recent years is bringing a subtle positive impact to the industry.
What can be seen is,"Help the entire industry explore green development paths".It has gradually become one of the important directions of Beike's carbon reduction strategy. Focusing on this top-level design, Beike promotes upstream and downstream ecological partners to reduce emissions and carbon emissionsGreen procurement, green chain, green logisticsCarry out emission reduction measures from three perspectives to help the low-carbon development of the industry.
For example, in terms of green procurement, Beike is continuing to increase the proportion of recycled plastics in its daily office and reduce the number of disposable shoe covers and garbage bagsIt also gives priority to the procurement of environmentally friendly office supplies, such as plastic-free paper cups, recycled paper, low-carbon toner cartridges and other "carbon neutral" suppliesAt the same time, the implementation of paperless office, the promotion of double-sided printing, reduce the number of printing and so on.
Source: Shell.
In terms of building a green chain, Beike will also design a reasonable and effective incentive mechanism with the best business to promote the negotiation and disclosure of product carbon footprints and corporate carbon emissions. It is understood that in 2022, the proportion of emissions from shell purchased goods and services will reach 55%. Based on this, Beike has formulated rules and regulations such as the "Regulations on the Management of Shell Group's Top Merchants" to conduct a whole-process environmental assessment on the screening, access and audit of top merchants.
In terms of green logistics, Beike also gives priority to cooperating with enterprises with a high proportion of new energy vehicles and carbon neutrality goals that are in line with Beike. Taking the Beijing Home Improvement Material Warehouse as an example, 60% of the trucks and vehicles in the trunk line transportation vehicles from Langfang, Tianjin to Beijing are electric vehicles, and 95% of the feeder distribution vehicles distributed from the Beijing warehouse to the business demand are electric vehicles.
Source: Shell.
A series of green and low-carbon explorations are actually in line with Shell".Make your home better".ideas. Because in Beike's view, the concept of "home" is not limited to the community living environment, but also the whole earth.
As mentioned in the "2023 Beike Carbon Neutrality Goals and Action Route Report", Beike is well aware that the development of enterprises is ultimately the result of customers "voting with their feet".Beike is also well aware that mankind is an interdependent community with a shared future, and it is the historical mission and social responsibility of Beike to work together with the path of green development.
From "true **" to "carbon neutral", Beike has insisted on focusing on the public interest for several years. Many years ago, Beike saw the harm of market chaos to the industry and consumers, and put forward the "real **" initiative;Now, based on the understanding of global changes and a community with a shared future for mankind, Beike has once again made a commitment to carbon neutrality and takes the issues of the times as its own issue.
In the view of Yiou Think Tank, the ESG concept has led the rapid development of innovative technologies in the industry, and has also effectively promoted the integration and prosperity of cross-cutting technologies. These innovative technologies not only promote the sustainable development of the real estate industry, but also are widely used to promote ESG strategies, providing more possibilities for the further development of enterprises.
Embracing carbon neutrality is both a challenge and an opportunity for Beike.