Attracting merchants to join the Sohu platform is an effective way to promote, but the specific effect needs to be considered by many factors. Here are some factors that can affect delivery performance:
1.Target audience: First, you need to be clear about who your target audience is. Different audiences may have different needs and interests for affiliates, so it's important to choose the right targeting strategy to ensure that your ads reach your target audience accurately.
2.Ad content: The quality and attractiveness of ad content are key factors that affect the effectiveness of your campaign. You need to make sure that your ad content is clear, concise, engaging, and able to highlight your brand and franchise strengths.
3.Delivery strategy: Different delivery strategies also have an impact on delivery performance. For example, you can choose to run ads on specific sections or channels on the Sohu platform, or choose to run them during a specific period of time. These strategies need to be chosen based on your goals and budget.
4.Competitors: In the field of investment promotion, the advertising strategy and advertising content of competitors may also have an impact on your advertising effectiveness. You need to keep an eye on your competitors' dynamics and take steps to stay ahead of the competition.
5.Data analysis: Finally, you need to conduct data analysis on the performance of your ads to understand the click-through rate, conversion rate, ROI and other metrics of your ads, and make adjustments and optimizations based on the analysis results.