What I share today is [Introduction to the Xiaohongshu Spotlight Platform and Building a Delivery Plan [Internet] [General Case]] Report Producer: Xiaohongshu.
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1. The four types of plans on the Xiaohongshu Spotlight Platform are selected
Product planting: Increase the user's interest in using the product or service, do not choose small and micro.
Seize the track: increase the popularity of products, but only support search, suitable for vertical enterprise products.
Product sales: To attract audiences to your store or buy store products, you need to bind the Xiaohongshu store, and there are fewer people to choose.
Customer collection: Attract audiences to submit sales leads or initiate private message inquiries, which is suitable for direct lead acquisition, and most of them are required.
2. The type of advertising on the Xiaohongshu Spotlight Platform.
It is divided into site-wide intelligent investment, search promotion and information flow promotion.
Search means that users will search for your notes when they search for keywords, and they will be charged according to the number of clicks of the userFeed is when users see your notes on the discovery page and proceed directly to the user's interests.
3. Platform creation process.
Fill in the promotion plan: select the marketing appeal - select the type - select the marketing purpose - select the bidding method - fill in the plan budget.
Fill in the promotion unit: select the promotion note - directional selection - fill in the bid.
Select your promoted creative: Dynamic content settings – Conversion component settings.
If the creation is successful, the content will be automatically promoted after the content review is passed.
Fourth, price adjustment tips.
Ranking rules: Estimated clicks * bid, the higher the value, the higher.
CPC calculation method: Next bid * Next click-through rate Own click-through rate +001The higher the click-through rate of the plan, the higher the ad.
Interaction** settings.
Set bids: Refer to industry data first, if there is no industry data, you can fill in a rough number first, and then increase or decrease according to the effect, different industries feel different.
This article is for informational purposes only and does not represent any investment advice from us. To use the information, please refer to the original report. ）
Featured Reports** Public Title: A global repository of industry reports