Standing at the tail end of December, looking back on the Chinese auto market in 2023, "difficult" should be a major keyword, but even under the main tone of becoming more and more volatile, some brands are still achieving steady growth.
Among them, a joint venture brand that is not large in volume from the perspective of production and sales is particularly noteworthy - Changan Mazda.
In the past November, Changan Mazda's sales reached 9,360 units, a year-on-year increase of more than 63%. In fact, since the third quarter of this year, Changan Mazda has achieved four consecutive year-on-year sales increases, and with the launch of Changan Mazda Mazda CX-50 line HEV equipped with electronic four-wheel drive system, Changan Mazda's product camp has also been expanded and enriched again.
In mid-December, Helium Pai visited Changan Mazda's dealerships in Chengdu to try to find out what was behind Changan Mazda's steady growth, and its product and terminal policies.
2023 next-generation Mazda3 Ankesaila
Since the global launch of the original Mazda3, the Mazda3 has gone exactly 20 years, and its cumulative global sales in the past 20 years have reached 7.2 million units, with an average of 1,000 units sold in one day. There is a saying that every young person who loves to drive can't get around a Mazda3.
Since its launch, the next-generation Mazda3 Ankesaila has been among the top three in the 2020 World Car of the Year Awards, and has won the World Design Car of the Year Award and the Red Dot Design Award in Germany. At the same time, in the domestic market, it has successively won the 2020 China Car of the Year Award, the Top 3 of China's Design Car of the Year, and the 2021 China Top Ten Body Award.
The 2023 Ankesaila, which was launched on July 1 this year, is even more effective with 15L model 8From 990,000 yuan, 20L model 9The official price of 990,000 has stirred up the current pattern of the Japanese A-class sedan market, and the sales have been hot since its listing, and even once appeared "when the most beautiful corner king sells 8."Starting from 990,000, you need to fight for hand speed to buy a car".
So what is the appeal of the Mazda3, which has sold 7.2 million units in 20 years and an average of 1,000 units a day?
Needless to say, the outstanding chassis quality and handling experience are the killer features behind the beautiful appearance of Ankesaila.
The next-generation Mazda3 Ankesaila has successively won 6 highest G excellent evaluations in the 2020 C-IASI China Auto Insurance Safety Index (China Insurance Research Institute), and won the Top Safety Pick+ in the 2020 North American IIHS (Insurance Institute for Highway Safety) crash test. The European Association for the Safety of New Cars (e-NCAP) 2019 crash test received a five-star safety rating, and with the solid endorsement of many world-class awards, the safety strength of the next-generation Mazda3 Ankesaila can be said to have won the global safety slam, which is the confidence of consumers to choose this model**.
At the same time, the 2023 Ankesaila is equipped with an upgraded SKYACTIV-G high-compression ratio gasoline direct injection engine, which can meet the national 6B emission standard without the need to install a "particle trap", which fundamentally eliminates the embarrassment and trouble of "particle trap" blockage.
If you purchase a designated model of the 2023 Ankesaila before December 31, 2023, you can enjoy a down payment of 5 into 12 installments of 0 interest rate loan plan. Original 20L automatic "quality version" is upgraded to a more cost-effective "quality version", and is equipped with LED daytime running lights, BSM blind spot monitoring system and RCTA reversing warning system290,000 yuan. If you purchase a car between December 1 and 31, 2023 (high-quality version or above), log in to the Yuema Star App or Mini Program, and pay 1 yuan to place an order for a new car, which can be deducted from the full amount of compulsory traffic insurance.
Mazda CX-50 line also
Easy to get on Mount Everest, 1100 kilometers with a tank of oil, how strong is the outdoor king certified by the actor This is one of the blockbuster topics that the CX-50 line has also set off this year, if the endorsement of the "Thousand Faces Actor" Liang Jiahui is to convey confidence, then the CX-50 line is also the first time in the industry to open the four-line crossing Mount Everest and the two extreme challenges of the quality of the long test. It is an in-depth verification of product reliability and safety.
The whole challenge has crossed a temperature difference of 50 degrees, crossed 30 latitudes and longitudes, and traveled safely for more than 33,000 kilometers, and the CX-50 line also exceeded 1,105 kilometers of endurance with a tank of fuel, and the interior withstood 76 degrees of high temperature "baking" test.
In terms of safety and security, the CX-50 line also has the highest proportion of high-strength steel in the same level of 5859%, the front and rear anti-collision beams are made of 1800MPa hot-stamping steel on the basis of the front anti-collision beam, and a reinforcing member with a hardness of 1180MPa is added to the front anti-collision beam. The whole system is equipped with 7 large airbags as standard, and won the championship in the latest test of the China Insurance Research Institute, and won the excellent results of the 7 tests of the China Insurance Research Institute, and the safety performance of the CX-50 line is also a bit strong.
At the same time, the CX-50 line has also proposed the first lifetime free warranty rights among Japanese brand models, not only the first owner can enjoy a lifetime free warranty, but also a loan of 80,000 yuan can enjoy 36 periods of 0 interest rate car purchase financing plan, intelligent car machine system to enjoy basic traffic for life free, entertainment traffic for 6 years free (20G year) and up to 10,000 yuan replacement subsidy, etc., and give away 40,000 points. If you buy a car from December 1 to 31, 2023, log in to the Yuema Star App or Mini Program, and pay 1 yuan to place an order for a new car, which can be deducted from the purchase price of 1212 yuan.
2024 Mazda CX-5
The price of the 2024 Mazda CX-5 undoubtedly breaks the competitive landscape of the existing JV-branded compact SUV at just $12The starting price of 580,000 yuan is directly inserted into the competition zone of the joint venture small SUV and the independent brand compact SUV580,000 CX-5 dimensionality reduction strike", "180,000 CX-5 can't climb high, 12The 580,000 CX-5 is all a plus."
Globally, CX-5 sales have exceeded 4.3 million units, and this global best-selling 4.3 million popular car, the safety performance is even more explosive, has won the North American IIHS "Top Safety Pick+" and China C-NCAP, Australia A-NCAP, European E-NCAP five-star safety certification. Among them, CX-5 has been awarded the title of "Top Safety Pick+" by IIHS in North America for 8 consecutive years. It's a top-notch security performance.
If you purchase a 2024 Mazda CX-5 before December 31, 2023, you can enjoy 12 interest-free installments with a loan of 60,000 yuan, or you can enjoy a subsidy of up to 4,000 yuan if you choose to exchange your old car. From December 1st to 31st, 2023, if you purchase all CX-5 series, log in to the Yuema Star App or Mini Program, and pay 1 yuan to place an order for a new car, you can deduct the full amount of compulsory traffic insurance.
mazda cx-30
It's been said that "you're just one urban car away from fashion", and the Mazda CX-30 is a treasure trove of such an urban coupe SUV.
Since its launch, the CX-30 has been loved by the majority of urban women, integrating the design and handling of the coupe, the space practicality of the station wagon, and the high passability of the SUV, creating a unique running aesthetics in the mid-to-high-end small SUV segment. In the pursuit of an undefined lifestyle, CX-30 can bring users a creative travel life, with a large trunk of 430L and a depth of 805mm, which can easily store strollers and shopping "trophies", these elements are "the preference of Xiaohongshu experts, and the fashion secret hidden in CX-30".
Of course, in terms of safety, CX-30 has successively won the 2021 C-IASI China Auto Insurance Safety Index 6 All-round Excellent G Evaluation, the 2019 European E-NCAP Five-Star Safety Rating, the 2020 North American IIHS Top Safety Rating, and the 2020 Australian A-NCAP Five-Star Safety Rating.
Until December 31, 2023, the purchase of designated CX-30 models can enjoy six active safety configuration upgrades, including MRCC full-speed adaptive cruise control, CTS cruise mode intelligent driving assistance system, HBC adaptive high beam control system, etcIf you choose to buy a car in installments, you can enjoy a flexible car loan with up to 36 installments with 0 interest rate, and a subsidy of up to 5,500 yuan for replacementIn addition, Changan Mazda still provides 3 years and 6 barrels of fully synthetic engine oil, as well as free door-to-door pick-up and delivery services in the same city. If you purchase all CX-30 products from December 1 to 31, 2023, log in to the Yuema Star App or Mini Program, and pay 1 yuan to place an order for a new car, which can be deducted from the full amount of compulsory traffic insurance.
2023 is coming to an end, and it is also the traditional peak season for car purchases, we learned in the dealership that Changan Mazda's "2023 year-end ceremony" has officially opened on December 1, and all models have launched a diversified preferential policy.