On December 19, Douyin e-commerce held an industrial belt development forum in Kunming, Yunnan Province, ** global interest e-commerce "how to better promote the sustainable development of the industrial belt and help the transformation and upgrading of the regional real economy." The platform also released the "Social Value Honor Badge" to encourage businesses and creators to actively participate in social welfare undertakings such as agricultural assistance, intangible cultural heritage, domestic products, and books.
Caption: Yunnan Province and Douyin e-commerce have reached in-depth cooperation in e-commerce in key industrial belts.
The event was guided by the Cyberspace Administration of the Yunnan Provincial Party Committee and the Yunnan Provincial Department of Commerce, and co-sponsored by the Kunming Municipal Bureau of Commerce and Douyin E-commerce. At the event, Douyin e-commerce announced the launch of in-depth cooperation with key e-commerce industrial belts in Yunnan Province, and the Douyin e-commerce "Cloud Product Tesco" zone was officially launched. The two sides will cooperate in an all-round way to jointly create a good ecology for the development of new e-commerce through complementary advantages and resource sharing, help Yunnan's good products sell well throughout the country, accelerate the digital transformation of Yunnan's characteristic industries, and promote the high-quality development of Yunnan's e-commerce.
Li Shasha, deputy general manager of government affairs cooperation of Douyin Group, said that Yunnan's unique industrial resource advantages are naturally compatible with the attribute of "global interest e-commerce", and a number of best-selling categories have been born on the platform in Yunnan's industrial belt. From January to November this year, more than 12 million high-quality goods from 22 regional industrial belts in Yunnan were known and purchased by consumers across the country through Douyin e-commerce. Among them, the sales of flowers increased by more than 155%, the sales of fruits and vegetables increased by more than 99%, and nearly 10 million consumers bought Pu'er tea.
She revealed that the platform's "Cloud Product Tesco" area sold more than 3.6 million orders of high-quality cloud products during the trial operation of "Double Eleven" alone, with sales of more than 200 million yuan. The platform will also continue to drive the consumption of goods in Yunnan by launching consumption vouchers in special areas and creating festival activities. The platform will continue to give full play to its advantages, work with all walks of life in Yunnan to build an industrial cluster that promotes the high-quality development of the regional economy, open up a new space that is more conducive to the transformation and upgrading of enterprises, and form a "cloud market" with strong momentum and promising prospects.
Caption: Merchants in the Yunnan Industrial Belt won the Medal of Honor for Social Value of Douyin E-commerce.
At the event, Douyin e-commerce also awarded the first batch of "Social Value Honorary Badges" to 11 high-quality merchants from the Yunnan Industrial Belt in recognition of their outstanding contributions to social value activities.
It is reported that Douyin e-commerce, due to its advantages of "global interest e-commerce", fully demonstrates the characteristics, value and spiritual connotation of industrial belt commodities through live broadcast, short ** and ** and other modes, so that good goods from all over the country can directly reach hundreds of millions of consumers across the country.
In order to further penetrate the national industrial clusters to meet the increasing needs of consumers for a better life, the platform has successively launched industrial belt development plans such as "Industrial Growth Plan", "Gold Origin Plan" and "Weaving China", and actively cooperated with various local enterprises and industries to systematically and large-scale support small and medium-sized businesses in the industrial belt, enhance the popularity of local products, and help the transformation and upgrading of the regional economy and the real economy. In 2023, the platform will establish in-depth cooperative relations with Fujian, Kunming and other places for the high-quality development of e-commerce in the industrial belt.
Up to now, Douyin e-commerce has covered more than 684 characteristic industrial belts across the country. In the past year, the number of merchants in the industrial belt of the platform has increased by more than 194%, and the sales volume of goods in the industrial belt has increased by more than 66%. Data trends show that there is still a huge incremental space for the sales of industrial belt goods in Douyin e-commerce, and more and more creators and merchants are joining the platform and gaining benefits. At the same time, more and more domestic brands and regional specialty products are also gaining room for development on the platform.