The difference between Douyin e-commerce and Douyin small stores.
With the popularity of Douyin, more and more users have begun to use Douyin as their e-commerce platform. However, for many people, the difference between Douyin e-commerce and Douyin Xiaodian may not be clear. This article will introduce the differences between the two in detail to help you better understand and choose the right Douyin e-commerce method for you.
1. Definitions and Concepts.
Douyin e-commerce: Douyin e-commerce is an e-commerce model based on the Douyin platform, which displays goods through Douyin short**, live broadcast and other forms to attract users to buy. Douyin e-commerce focuses on product promotion and sales, and displays the characteristics and advantages of products through short**, live broadcast and other forms to attract users' attention and desire to buy.
Douyin Store: Douyin Store is a feature on the Douyin platform where merchants can open a store to sell their own products. Douyin Store has functions such as commodity management, order processing, and after-sales service, which is convenient for merchants to sell and manage goods.
Second, the main differences.
1.The operating entity is different.
Douyin e-commerce: operated by third-party merchants on the Douyin platform, through the Douyin platform for product promotion and sales.
Douyin Store: It is directly operated by merchants on the Douyin platform, and the product sales and management are carried out through the Douyin Store function.
2.Products are displayed differently.
Douyin e-commerce: display products in the form of short **, live broadcast, etc., pay attention to the display of the characteristics and advantages of the goods, and attract users' attention and desire to buy.
Douyin Store: Open a store on the Douyin platform to sell your own products, and display product information through the store page, which is convenient for users to understand and buy.
3.The way of trading is different.
Douyin e-commerce: Users can purchase goods through links or *** and other methods when they are **short** or live broadcast, and the transaction process is completed by a third-party payment platform.
Douyin Store: When users browse product information, they can directly complete the purchase in the Douyin Store, and the transaction process is completed by the Douyin platform.
4.After-sales service is different.
Douyin e-commerce: After-sales service is provided by a third-party merchant, and users need to contact the merchant for after-sales processing.
Douyin Store: The merchant provides after-sales service, and users can directly contact the merchant through the Douyin platform for after-sales processing.
3. Selection suggestions.
For users who want to conduct e-commerce activities on Douyin, they can choose the method that suits them according to their needs and actual situation. If you want to display your products and attract users to buy them through short**, live broadcast, etc., you can choose the Douyin e-commerce modelIf you want to open a store directly on the Douyin platform to sell your own products, you can choose the Douyin store model. No matter which way you choose, you need to pay attention to the quality of goods and the quality of services to win the trust and support of users.