Today, the main logo of the CCTV Spring Festival Gala was officially released, and everyone sees, it is "sauce purple" drops!
Doesn't it feel complicated?Can't read it?
In fact, this is a logo logo produced from the artistic design of the word "龘".
龘", the same as "沓 (dá)" According to the "Kangxi Dictionary", "龘" comes from the first regular script dictionary "Jade Chapter". There is an idiom called "dragon walking in the air", which describes the spectacular scene when the dragon takes off, high-spirited and enthusiastic.
The dragon is a mythical creature, and in the 5,000-year-old Chinese civilization, the dragon flew into the sky and controlled the wind and rain, which can be described as omnipotent. Out of awe of the dragon, people gradually evolved this mythical creature into a spiritual and cultural symbol of the Chinese nation. Among the 12 zodiac signs, the other 11 zodiac signs are all earth creatures that can find prototypes in reality, but the dragon, which is ranked fifth, is a mythical creature, which shows the uniqueness and importance of its status.
The 2024 CCTV Spring Festival Gala will use the word "龘" as the title, vividly depicting the energetic and high-spirited spirit of 1.4 billion Chinese sons and daughters. The overall design of the general logo of the 2024 Spring Festival Gala is inspired by the distinctive "official seal of the national dynasty" font in traditional Chinese seal carving art - nine stacks of seals**, which is solemn and balanced, and is well-proportioned, highlighting the cultural atmosphere of the atmosphere and majesty.
The main logo is designed by Gu Yongjiang, the designer of the logo of China's lunar exploration project and China's planetary exploration project, on the basis of traditional calligraphy, it has been "reprocessed" with a modern atmosphere, and the color luster of the metallic texture makes the shape of the word "龘" resemble a chip - from ancient Chinese characters to modern technology, the main logo of the Spring Festival Gala in the Year of the Dragon connects the ancient and the modern and integrates the future.
The Rabbit and the Tiger are exquisite
The main logo logo of the 2023 Spring Festival Gala, I believe you still have the impression, is from the cute and cute "Rabbit Yuanyuan" through artistic design. Oh, it looks like this!
The main logo logo of the 2023 Spring Festival Gala is not only related to the posture of the rabbit running and jumping, but also a variant of the calligraphy cursive character "Mao".
Although the rabbit is cute and weak, it is full of agility and tenacity, and is full of vigorous vitality. The Anhui model pika is the world's earliest rabbit-like animal discovered so far, and its survival era is 62 million years ago in the early Paleocene. The iconic four incisors of the "Rabbit Yuanyuan" are taken from the typical characteristics of the ecological restoration image of the "Anhui Model Pika" fossil. As for the design of "Rabbit Yuanyuan", it was polished by the chief designer, Mr. Chen Xiangbo, director of Guan Shanyue Art Museum, and the visual design team of the Spring Festival Gala for 4 months.
The main logo of the Spring Festival Gala in the Year of the Tiger a year earlier, do you still have an impression?It doesn't matter if you don't remember, it looks like this
Compared with the dragon in 2024, the rabbit in 2023, and the tiger in 2022 have a completely different style on the logo, which is not only more concrete, but also very Q, and is affectionately called "Golden Gradient Big Orange" by netizens.
The 2022 Spring Festival Gala "Tiger" logo uses gold as the main color and is treated with gradient color. The design of the round head and round brain, with two small tiger teeth, just looking at the eyes, there is still a strong majesty of the king of beasts, fierce and sharp!
However, when you look at the whole body, the well-behaved standing posture and the round big face, it will change from a "fierce tiger" to a "cute tiger" all of a sudden, is there any?
Actually, no, people don't call it "cute tiger" but call it Tiggo!It is worth mentioning that the designer of Tiggo is also Mr. Chen Xiangbo. At first, Mr. Chen wanted to draw a "trendy play" tiger that young people like, so he drew this sketch above. After the draft was sent to the circle of friends, it was ...... by the staff of the Spring Festival GalaAfter that, there was the "Big Orange" of the Spring Festival Gala.
Oh no, Tiggo, Tiggo!
The doorway in the cow and the rat
A year back, the logo of the 2021 Spring Festival Gala of the Year of the Ox looks like this
Doesn't it look like 2021 at a glance, and take a closer look, huh?That's a cow!This "cow" uses a number of strokes to draw the horns, body and tail of the oxThe combination of the numbers "0" and "2" also seems to have a heart symbol.
Some people were not convinced, and raised the bar and said that the horned animals outlined by the number can be cows, so why can't they be sheep or deer?
Don't worry, the mystery is actually on a "whirl"!
See?It's this "whirlwind". The image of the cow has been used for a long time, and the more famous is the mascot of the 2008 Beijing Paralympic Games, "Fu Niu Lele", but in Chinese folk plate paintings, the pattern of "whirling" is also common on the head of the cow. Over time, "Xuan'er" has become the most profound and intuitive expression of cattle by Chinese.
The Year of the Ox is further ahead, it is the Year of the Rat in 2020, as the starting point of the new "One Era", the logo of the Spring Festival Gala in the Year of the Rat in 2020 is actually very beautiful from today's point of view, it looks like this
In most people's hearts, the rat is probably not favorable, because it steals food, destroys furniture, and spreads diseases, so there is a proverb that "rats cross the street and everyone shouts and beats".
However, in ancient Chinese legends, the rat symbolizes wealth, and there is a legend of "Rat God of Wealth" and "Lucky Mouse". Legend has it that in the past, no matter whether the house was high or low, luxurious or simple, most of the houses lived a large mouse called "Lucky Mouse". This kind of rat usually "sees the head but does not see the tail", once it appears, it means that it is going to be ruined, if you accidentally beat the lucky rat to death, it may be "unlucky" or even "loser". This kind of rat will not even be caught by the cat at home, so there is also a saying that "good cats don't eat Zhongliang rats".
The mouse on the logo of the 2020 Spring Festival Gala is undoubtedly a "lucky mouse", which symbolizes the first "0" with a round body, big ears, small eyes and small nose, which is very cute. The second "0" is a large round lantern, and the remaining two numbers "2" are shaped like the round ears of a mouse, decorated with plum blossoms in the middle, and the words "Gengzi Year" are on the tail, which can be described as very exquisite.
The history of CCTV Spring Festival Gala was kicked off in 1983, but the main logo logo design of the Spring Festival Gala only began in 2011, more than 10 years, so that the Spring Festival Gala logo is also constantly updated, continuous progress, it is not just a "conspicuous" symbol on TV, but also contains a strong cultural atmosphere and good wishes.
Finally, I will bring you the CCTV spring logo of the last year of the dragon
Chengdu **Jinguan News Reporter Wu Yizheng Responsible Editor He Qitie Editor Wen Zhu According to CCTV News Weibo.