This winter, it seems that a retro warmth is quietly returning. On university campuses, a new fashion trend is emerging, and the protagonist of this trend is actually the military coat, which is considered rustic.
Yes, you heard it right, once in the 20th century.
The military coat, which was all the rage in the seventies and eighties, has been reborn in the 21st century and has once again become a "fashion item". Those old-fashioned, heavy military coats are becoming the new fashion choice for college students.
On college campuses, military coats have become a new fashion trend. Some students from Northeastern University even formed a team to walk into the classroom wearing military coats, and their ** quickly became popular and received millions of likes.
This "anti-trend" choice has led the younger generation to a unique aesthetic and a reshaping of tradition.
The military coat is not only thick and warm, but also has a tough, frank and heroic charm after wearing. The trend of military coats this winter is not only a fashion choice, but also an expression of culture.
In the spirit of"As long as I'm not embarrassed, it's someone else who is cold".The attitude has completed the fashion transformation of one person wearing a conspicuous bag, two people wearing a slightly embarrassing bag, and a group of people wearing a trend-leading fashion.
This phenomenon has triggered the young generation's maverick consumption concept and a new definition of fashion. In the past, down jackets were almost the standard in winter, but with the continuous climbing, many people began to look for more and more options. And when the down jacket is so high that people expect it to be intimidating, those military coats with low cost and excellent warmth effect have come into people's field of vision.
Winter Fashion Contest We visited a university campus and interviewed several college students in military coats to hear what they had to say.
Student Zhang replied with a smile: "It's not only cool to wear a military coat, but also warm!."And**close to the people, whoever wears it knows. ”
Indeed," another Liu student chimed in, "I bought a down jacket the year before last and spent a month of my living expenses. This year, I can still save money for a date. ”
On the Internet, the discussion about military coats is also in full swing. "This winter, it's not about saving money that people wear military coats, it's hipsters!A netizen commented.
Another netizen humorously said: "The military coat allows you to experience the 'aesthetics of violence on the green field' in winter." ”
Of course, the military coat can be popular this winter, and you have to ask for **constant** down jackets. "I took a look at this year's down jacket** and was really shocked. Student Zhang said, "The ** of down jackets is advancing all the way, and I, a poor student, really can't afford it." ”
Down jackets have their own intrinsic reasons.
According to the data of the China National Commercial Information Center, from 2015 to 2020, the average price of down jackets in China has risen from 438 yuan to 656 yuan, and the first large-scale cold-proof clothing has exceeded 1,000 yuan, of which more than 2,000 yuan accounts for nearly 70%.
There are many reasons behind this, the cost is the main reason, and there is also the pursuit of high-quality down on the market demand.
However, in the face of the high down jackets, many consumers began to look for alternatives. Against this background, military coats gradually became popular.
The cheapest military coats are even in the double digits, and a slightly better down jacket is enough to buy ten military coats. In the eyes of many college students, military coats are not only economical, but also have a unique sense of fashion.
Teacher Zhao, a college counselor in Harbin, said that there are indeed students who wear military coats to class, especially on cold mornings. The students reported that although the military coat was a little heavy, its warmth effect was quite good.
In this winter, the popularity of military coats is not only a trendy phenomenon, but also the embodiment of college students' unique life attitude and consumption concepts. In the cold winter, these people wearing military coats not only keep themselves warm, but also bring new thinking to our society.
The popularity of military coats is a fashion phenomenon and a cultural phenomenon.
It reflects the popular history and changes of military coats, as well as the history and changes of China. It not only shows the historical significance and conceptual influence of the military coat, but also shows the influence of the Chinese re-examining this period of history and the recognition of its value.
The popularity of military coats is a tribute to the past and a prospect for the future.
Do you wear a military coat?Share it in the comments section. Cultural trends