According to the data released by the Passenger Association and the sales rankings of SUVs and sedans, it has become a common phenomenon for new energy to invade the fuel vehicle market.
However, this phenomenon is still the most obvious in the relatively low mainstream family car market. On the other hand, the higher-positioned luxury car market is relatively less affected. Especially in the luxury car market, many traditional luxury fuel vehicles are still dominant, such as the "34C" in mid-size cars and the "56E" in medium and large sedans, which are still popular choices. However, with the sudden emergence of new energy models in the luxury SUV market, it is believed that such a scene is likely to spread to the luxury car market in the near future. Such a trend can also be seen through the sales of luxury new energy cars in November.
We take 300,000 yuan as the dividing line, and the first place is the familiar Krypton 001, whose sales in November were 6,751 units, which is enough to be called a success for a Chinese brand new energy model with a high price. However, although ZEEKR 001 has firmly sat at the top of the sales of new energy luxury cars, this is not its most outstanding achievement. Looking back on September, the sales volume of ZEEKR 001 even reached 8,701 units, which was quite outstanding.
Another model that can be called a "hot sale" may not be thought of by many people, because it is neither Xpeng nor NIO, but the BMW i3 from the traditional luxury brand. According to the data, the BMW i3 sold 6,160 units in November. This sales figure may surprise many people, after all, BMW's new energy models have always been called "miscellaneous" on the Internet. But in reality, the charm of the very cost-effective ** and "blue sky and white clouds" is still something that many young people can't refuse.
Behind BMW is NIO ET5T, with sales of 3,248 units in November, although the total amount is not much, but when you combine the keywords of "300,000 level", "new energy" and "station wagon", it is quite good to be able to sell this sales. Moreover, the sedan version of the NIO ET5 has only sold 1,913 units, so this comparison shows how popular the touring version of the ET5T is.
Looking at Mercedes-Benz's EQE, the sales volume in November was 1,207 units, although this data is not outstanding, but compared with the previous data of less than 1,000 units, it has been a lot of progress. At the end of the day, is EQE bad?In fact, no, the author had the opportunity to test drive the EQE, and the luxurious atmosphere and driving experience of the whole vehicle are by no means comparable to those produced by ordinary new forces. If you have to find out a reason, it can only be said that Mercedes-Benz's current fuel vehicles are too strong.
In the end, these two cars are from new forces, but sales are also relatively bleak. They are the NIO ET7 and HiPhi Z, which sold 253 and 107 units respectively in November. In such a comparison, the sales of Mercedes-Benz EQE are not much more "beautiful". In the author's opinion, the fundamental reason why NIO ET7 and HiPhi Z failed to sell well is not all in the product itself, but in the pricing. Facts have proved that it is still very difficult for everyone to pay for a new car-making force with a price of more than 400,000 yuan