**: All-Union Automobile Dealers Association.
From December 23rd to 25th, the 2023 China Used Car Forum, guided by the Automobile Dealers Chamber of Commerce of the All-China Federation of Industry and Commerce and hosted by the Used Car Development Committee of the Automobile Dealers Chamber of Commerce of the All-China Federation of Industry and Commerce, was successfully held in Sanya, Hainan. With the theme of "creating demand and advancing and discussing a new chapter", this conference aims to work with people with lofty ideals in the second-hand car industry to improve the challenges and opportunities faced by the current industry, and guide second-hand car entrepreneurs to correctly understand the current development situation of the industry with a realistic, pragmatic and to-the-point topic, solve the confusion of entrepreneurs in the development process and provide a reliable basis for the future investment direction and operational strategic decision-making of the enterprise.
Xing Haitao, Secretary-General of the Automobile Dealers Chamber of Commerce of the All-China Federation of Industry and Commerce, emphasized in his speech that the automobile industry is one of the pillar industries of the country, and it is also the key to the country's adjustment of economic gravity, optimization of industrial structure, and completion of strategic upgrading.
The development of new energy vehicles has had an impact on the traditional automobile market, the automobile consumer market has quietly changed, second-hand cars as an indispensable part of the circulation process of the automobile industry, also affected by the dilemma of "overcapacity" and "insufficient market demand", but the mismatch between the supply side and the consumer side will not continue, and there are huge dividends hidden in the process of automobile industry reform. Therefore, as a second-hand car entrepreneur, we must adhere to confidence, steadily develop and operate, and welcome the dawn together.
Liu Zhong, chairman of the second-hand car development committee of the Automobile Dealers Chamber of Commerce of the All-China Federation of Industry and Commerce, also pointed out the direction for the second-hand car industry in the theme of "creating demand and advancing and discussing a new chapter". He emphasized the difficulties encountered by the automotive industry at the market level, product level and industry level at this stage, revealing that China's auto market is experiencing a painful period of transformation from high-speed growth to high-quality development.
Chairman Liu Zhong called on the majority of second-hand car dealers in the fierce market competition, should pay attention to optimizing services, actively innovate to promote consumption upgrading to achieve healthy competition, must win customers with a more honest attitude, more professional services to win the market, with a more open and innovative consciousness to embrace the future, so as to be invincible in the fierce market competition.
Zhang Zhongyi, director of the School of Continuing Education and Enterprise Learning Center of Tsinghua University, shared his views on how to grasp talents in the automotive industry and cultivate talents to help the development of enterprises. He pointed out that the foundation of an enterprise is talent, and the core of management is to be able to identify talents and use them correctly and effectively, and shared many professional talent assessment methods. In addition, it also provides guidance on how to maintain talent and avoid brain drain.
Zhu Qiulin, Deputy Secretary-General of the Used Car Development Committee, conducted an in-depth analysis of the current situation of the industry in the theme of "The Road to Reform and Sustainable Development of the Used Car Industry" at the conference. It is pointed out that behind the growth of industry transaction data in the past year, the actual profits of car dealers are declining, and the root causes of this problem are: 1. The decline in consumer purchasing power and the change in demand;2. In the battle for market share between new energy vehicles and fuel vehicles, future car dealers must actively respond to changes in order to win in the increasingly fierce market competition.
Shi Yunfeng, general manager of Jiexing Car Plus, shared at the meeting based on the "Digital Operation of Second-hand Car Dealers under the New Deal", which promoted the role of the New Deal and big data in promoting the healthy development of the second-hand car industry, and emphasized that car dealers can only survive and develop better by adapting to the new era and adopting digital operations to achieve "efficient and high-quality" development, refined operations, and effectively reduce operating costs.
Chen Wei, a partner at Beijing Longan (Chengdu) Law Firm, shared the current situation of the second-hand car industry from a legal perspective, provided suggestions on the business risks of car dealers based on the number of relevant litigation cases across the country, and used the trial data of local courts on the second-hand car industry to show the best value of honest management for car dealers.
Lu Shoulun, executive vice president of the second-hand car development committee, emphasized the importance of core values in the operation of enterprises with the theme of "sticking to core values and leading enterprises to the future", and focused on the value of the four key words of "sincerity, simplicity, diligence and enterprising" to build corporate brand image and strengthen the competitive advantage of enterprises. In the face of rapid changes in the market, the majority of second-hand car entrepreneurs must stick to their original intentions and adhere to the concept, so as to stand tall in the wind and waves.
Li Erwei, executive vice president of the second-hand car development committee, shared his experience in the theme of "how to seize the dividends and enhance brand influence in the new era", he said that the new ** has been an indispensable focus in the development of enterprises, and enterprises want to do a good job in publicity, they must do fine operations, and produce corresponding content for different platforms and different user groups, so as to obtain traffic and user attention, so as to achieve enterprise growth.
Fu Yongquan, chairman of Doumiao Digital Technology Group, made a judgment on the trend of the second-hand car industry in "Empowering the Industry and Enlightening the New Future", analyzed the current situation of the industry, and emphasized that industry participants should clarify their own market positioning in the face of current opportunities and challenges, give full play to their own advantages, and achieve standardized management of enterprises, honest management of enterprises, and realization of brand upgrading of enterprises.
Ouyang, executive vice president of the second-hand car development committee, shared with the participants how to realize the brand upgrading of enterprises in this conference, emphasizing the positive role of industrial scale, visual experience and standardized and professional services on enterprises to gain consumer trust.
Su Zhiwei, executive vice president of the second-hand car development committee, shared his experience of visiting the world in the past six months at the meeting, and took the real return obtained from operating China's second-hand cars abroad as an example, showing the new blueprint of "China's second-hand cars going global" for the entrepreneurs present, proving that market opportunities have always existed, the industry still has huge potential, and encouraging industry colleagues to have the courage to go abroad and go to the world.
At the end of the morning meeting, Cao Weiqiang, vice president of the second-hand car development committee, emphasized the publicity value of content marketing on how to achieve industrial value-added through new ** operations, and explained how second-hand car practitioners can obtain customers through the network, realize online and offline interconnection, and help enterprises swim against the tide in the cold winter of the industry.
In the afternoon meeting, this forum selected the hot topics that car dealers are most concerned about at the moment, focusing on "the second-hand car market in 2024 and its response, insight into market trends and grasp development opportunities", "how second-hand car practitioners can achieve online-to-offline transaction conversion through live broadcast and short-term **", "carry forward the entrepreneurial spirit of second-hand cars and jointly promote the healthy and sustainable development of the industry" and "how second-hand car dealers should transform under the new policy" Five topics, invited industry elite representatives to the stage to share and discuss, so that thinking in the collision to stimulate the brilliant light of wisdom, the guests wonderful sharing and discussion also won the venue bursts of warm applause, so that every participant has gained.
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This year's winners
In order to promote the positive energy of the second-hand car industry, lead the industry to be positive, inspire traditional car dealers to move forward to the new era, and commend the outstanding contributions made to the society in the process of enterprise operation, at this meeting, the Chamber of Commerce released many awards such as "2023 Social Responsibility Model Enterprise", "2023 China's Top 100 Used Car Enterprises", "2023 Public Welfare Caring Enterprise", "2023 Excellent Local Used Car Chamber of Commerce", "2023 King of Traffic" and many other awards based on research data.
Among them, as a strategic partner of this forum, Jiexing Auto Plus won two awards of "Best Strategic Partner" and "Best Digital Transformation". Doumiaohaoche, Dr. Cha and TG, who provided sponsorship support for this forum, also won the "Best Partner" award, and Monte Springs Liquor won the title of "Designated Wine Partner for Banquet".
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The list of enterprise awards
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Wonderful gallery