In a crisis, businesses need to take steps to save lives, heal illnesses and wellness, and actively seek growth opportunities to cope with the uncertainties and challenges ahead.In the business world, crisis and uncertainty are the norm. However, how to deal with these crises and how to use these uncertainties to promote the growth and development of enterprises is a manifestation of strategic wisdom and execution ability. This article is based on a specific case study on how to find opportunities for growth in a crisis and enhance the value of an enterprise.
Under the impact of the new crown pneumonia epidemic, many enterprises are facing huge challenges. Among them, the daily activity of a sports app is **80%, and the company's scale has rapidly shrunk from 230 to 130 people. At this existential juncture, companies need to take a series of measures to save lives, heal diseases and maintain their health.
In a crisis, the first priority for businesses is to survive.
In order to ensure stable cash flow, the app has taken a series of measures to reduce costs and expenses. They consolidated the same divisions at home and abroad, stopped expanding new businesses, and cut secondary businesses to ensure a > 0 cash flow statement. These measures, while painful, are necessary because only by surviving can there be a chance at the future.
After surviving, companies need to find new sources of growth.
The app found a new business model by analyzing market demand and the competitive environment. They allow KOL platforms to open accounts and do paid content;Accept app open ads;Reduce costs;traffic import and other measures to increase revenue and profits. These measures not only increase the company's revenue and profits, but also lay the foundation for future growth.
After surviving the crisis, businesses need to focus on long-term growth.
The app focuses on accumulating assets, setting team goal management, and precipitating excellent human capital to improve the competitiveness and sustainable development of the enterprise. These measures provide strong support for the future development of the enterprise.
Surviving in crisis and growing in adversity is the only way for enterprises to cope with challenges and achieve growth.
Saving lives, healing and wellness are important steps for businesses to cope with the crisis, but it is more important to find opportunities for growth in the crisis.
Businesses need to actively seek growth opportunities in good times to cope with future uncertainties and crises.
In general, only by growing desperately can a crisis not be wasted. In a crisis, companies need to quickly adjust their strategies, optimize operations, improve efficiency, find new growth points, and focus on long-term development to promote their growth and development. This growth can not only help companies weather the storm, but also improve their competitiveness and sustainability capabilities.
Therefore, enterprises need to actively seek growth opportunities in good times to cope with future uncertainties and crises.
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