Every year on Chinese New Year's Eve, it is a time for major TV stations (including platforms) to gather "fighting methods". Red Star News reporters combed and found that nearly ten satellite TVs, including CCTV, Station B, Jiangsu, Oriental, Hunan, Zhejiang, Shandong, etc., will hold different forms of New Year's Eve activities. In addition to the traditional New Year's Eve concert, there are also symphony meetings, cultural tourism shows, knowledge sharing, etc., which are dizzying and dazzling.
From the first New Year's Eve concert held by Hunan Satellite TV in 2005, to the subsequent "burning money" competition of many satellite TVs, grabbing stars and traffic, and then to the number of "thrifty orders" and "entertainment restriction orders" plummeted by ......At the end of each year, the New Year's Eve concert is the keyword and main position of each David. After nearly 20 years of development, the New Year's Eve concert has gradually returned to rationality. The 2023-2024 New Year's Eve concert will no longer compete with top stars, and the choreography, creativity, national style, and quality have become the slogans shouted by each David.
Why is Satellite TV keen to hold New Year's Eve concerts?The person in charge of a satellite TV's New Year's Eve concert revealed that for the TV station, the New Year's Eve concert is a special node to resonate and interact with the audience in terms of social awareness, which not only meets commercial needs but also realizes the spiritual value pursuit.
Judging from the past ratings, the data is very good, broken.
Second, there are three breaks, and there is a high level of attention on Weibo and other platforms. The ratings and high attention also make the competition between satellite TV fierce. An industry insider revealed that Satellite TV's New Year's Eve is more about carrying the role of a publicity window, "In fact, it is just a sentence that proves that we are not lacking." ”
The person believes that the New Year's Eve concert is not only a performance, but also the integration and display of TV activities and TV content and communication of this year, which largely shows the achievements of the satellite TV that year, and the New Year's Eve concert is actually a show of strength to advertisers, and it is a voice, "From a strategic point of view, New Year's Eve is the focus of attention and the audience, and there will be attention to any wind and grass." ”
Once upon a time, the New Year's Eve concerts of various David TV were crazy to grab top stars, you have Jay Chou, then I have Andy Lau ......At the most lively time, Jacky Cheung, Eason Chan, and Faye Wong all participated in the New Year's Eve concert. The Red Star News reporter noticed that in recent years, David TV no longer fights for stars, and in external publicity, they have invariably talked about creativity.
Jiangsu Satellite TV's New Year's Eve concert, which has always been praised by the industry, will be sung at Macau's newest and largest Galaxy Arena, and the chief director Jiang Fangming revealed that the upgrade of the party is still visual effects, which will be combined with some new technologies. At the same time, there will be a lot of AR virtual, this is the first time in the world to use AI as a virtual character for live broadcast, "Jiangsu Satellite TV has been focusing on real singing on New Year's Eve, and the singers are required to come up with their own real level and work together to do a good stage." ”
Guangdong Satellite TV's New Year's Eve is based on Guangzhou Chimelong Happy World and Zhuhai Chimelong Ocean Kingdom, with performances, fireworks shows, float parades, drone shows, 10,000 countdown and other activities, which also create a strong festive atmosphere;On the New Year's Eve night of Beijing Satellite TV, the "Winter Olympics legacy" and "cultural and sports activities" were closely combined, and the "Ice Ribbon" of the National Speed Skating Hall, a new landmark in Beijing, was selected to perform with the country's first "Ice Ribbon Moving Picture Scroll" stage art main visual and 3D three-dimensional camera carving light and shadow.
Southeast Satellite TV and Strait Satellite TV will launch a special program "Thinking and Enjoying 2024" tonight (31st), inviting scholars and experts to ** the political and economic situation in China and the world, and crack the momentum of China's economic development. The Red Star News reporter noticed that the top political and economists invited to the program were all very attractive to the target group.
*Radio and Television Station "Set Sail for 2024 New Year's Eve Party".
Time: 20:00, December 31
Highlights: CCTV New Year's Eve party has always been rich in traditional culture of high-quality literary and artistic works and a variety of forms of creative expression for the purpose of creation, the CCTV New Year's Eve party came to Taizhou for the third time, the main venue in the main urban area of Taizhou City Hehe Park, Jialan Old Street, Yaoda Road, Dachen Island and other recording arrangements. According to the director team, the party was guided by the natural beauty of the four seasons, closely followed the theme of "harmony", and the stage of "one main and multiple auxiliary" presented multiple theme content, and a new era of "flow" was slowly unfolded.
Lineup: Zhang Xinzhe, Zhang Yixing, Zhou Shen, Yan Chengxu, Han Hong, Wei Daxun, Alan Tam, Phoenix Legend, Yue Yunpeng, Xiao Jingteng, Li Ronghao, Ren Xianqi, etc.
Jiangsu Satellite TV's "Better 2024" New Year's Eve Concert.
Time: 19:30, December 31
Highlights: The stage art revolves around the theme of "wormhole". The setting of the double stage gives full play to the characteristics of the four-sided platform and the three-sided stage. The main stage focuses on the concepts of "wormhole" and "giant screen". The visual elements pass through a tunnel about 40 meters long, come from the "wormhole", and extend in the giant screen, which can not only form a visual spectacle, but also be matched with virtual black technology to bring a visual experience that rushes out of the screen. The futuristic "flying saucer" is suspended on the four-sided platform of the glass structure, as if traveling from a "wormhole" to the scene. With the elaborate design of Europe's top lighting masters, it fully shows the charm of light and shadow.
Lineup: Lin Junjie, Xue Zhiqian, Meng Ziyi, Wang Yuan, Yan Renzhong, Zhou Huajian, Zhang Liangying, Zhou Shen, Deng Ziqi, Liu Lingzi, Liu Yuning, Mao Buyi, Wang Xiaokun, Shan Yichun, Tao Zhe, Yu Shi, Zhao Zhao, Wang Junkai, Li Yuchun, etc.
Hunan Satellite TV's New Year's Eve party.
Time: 19:30, December 31
Highlights: The stage is just like a street with a strong atmosphere of life and full of fireworks, and the audience can see Ferris wheels, sightseeing elevators, zebra crossings, trendy streets, supermarkets, snack bars, hot pot restaurants, etc. This is a unique scenery of this year's Hunan Satellite TV's New Year's Eve party, creating a physical "New Year's Eve Street" on the stage for the first time, boldly breaking through the spatial pattern of the stage on the same plane for many years - guests performing, resting, and socializing freely in the "New Year's Eve Street", just like the usual party.
Lineup: Hosts He Jiong, Wang Han, Shen Mengchen, Qi Sijun, Jin Mengjia, Li Shaminzi, Liu Ye;Guests: Wang Yibo, Yang Zi, Wang Hedi, Yu Shuxin, Zhao Lusi, Times Youth League, Cheng Yi, Jolin Tsai, Tan Jianci, Chen Chusheng, Hua Chenyu, Cai Guoqing, Phoenix Legend, Han Hong, Li Ronghao, Chen Jiahua, Jin Chen, Huang Xiaoming, Li Xian, Cheng Yi, Song Qian, etc.
Dragon TV's dream comes true at the Oriental New Year's Eve Ceremony.
Time: 19:30, December 31
Highlights: The stage adopts a naked-eye ground screen, which can present a naked-eye 3D sense of space through a specific shooting angle, and a new and upgraded three-dimensional three-dimensional screen, once again breaking through the visual effect of multi-dimensional space. In terms of content creation, it will lead the public to freeze the unforgettable flashing moments of 2023 through wonderful programs, and will also cultivate the feelings of family and country, and interpret the spirit of "light" at multiple levels.
Lineup: The crew of "Flowers" represented by Hu Ge, Tang Yan and Huang Ling will join in surprise;Dragon TV's well-known variety show "Our Song" in the fifth season of the powerful ** people continue to partner to continue the New Year's Eve ceremony.
Zhejiang Satellite TV's New Year's Eve party.
Time: 19:30, December 31
Highlights: Zhejiang Satellite TV's New Year's Eve party with the theme of "With you all the way, running towards a better future" will bring four major sections of national style, childhood, folk music, and pop. The stage art will be carefully created by the top stage design team of the opening ceremony of the Hangzhou Asian Games, and the 360-degree panoramic stage will be within reach, and a "super night" with both strength and volume will be staged. While visually presenting the "beauty of Jiangnan", it will also strive to create a feast of oriental aesthetics, look back at how the "Belt and Road" has come to fruition, and record growth through a "golden business card".
Lineup: Mainly composed of guests from well-known variety shows "Let's Run" and "Ace vs. Ace", such as Li Chen, Zheng Kai, Sha Yi, Guan Xiaotong, Bailu, Fan Chengcheng, and also joined powerful singers Hu Yanbin, Ji Ke Junyi, Wang Sulong, Xilina Yigao, Yu Wenwen, Zhang Bichen, GAI Zhou Yan, etc.
Beijing Satellite TV's New Year's Eve.
Time: 19:30, December 31
Highlights: Continuing the theme of ice and snow, the recording location chose the "Ice Ribbon" of the National Speed Skating Hall, a new landmark in Beijing, to continue to ignite the public's enthusiasm for ice and snow and their yearning for a better life. In terms of visual effects, the use of traditional Chinese colors was pursued, and the traditional color "ultramarine", which represents the elements of traditional Chinese culture, such as mountains, rivers and sky, and "vermilion", which symbolizes festivity, enthusiasm and auspiciousness, were selected as the main visual colors.
Lineup: Cui Jian, Luo Dayou, Alan Tam, Xu Wei, Zhang Xinzhe, Sun Yue, Pin Guan, Cai Guoqing, Yang Kun, etc., as well as second-hand roses, rejuvenation pills, Anda band, Sue Five, Mr. Elk, New Shepherd and other bands.
Guangdong Satellite TV's New Year's Eve party in the Greater Bay Area.
Time: 21:10, December 31
Highlights: With Guangzhou Chimelong Happy World and Zhuhai Chimelong Ocean Kingdom as the stage, wonderful performances, fireworks shows, float parades, drone shows, welcome markets, countdown to 10,000 people and other activities will be held on the spot, creating a strong festive atmosphere for the New Year's Eve in the Bay Area.
Lineup: Grasshopper Ensemble, Wu Tong, Zhou Baihao, Vinida Weng, Lin Xiaofeng, Li Zhenning, Chen Leji, HAYA Orchestra, Wang Chenrui, A Liyue, etc.
Shandong Satellite TV's "2024 Shandong New Year Symphony".
Time: 19:35, December 31
Highlights: Different from the traditional New Year's Eve party, Shandong Satellite TV will stage a symphony ** meeting on Chinese New Year's Eve. The audience will enjoy the "second generation" and "third generation" performing on the same stage with their parents. For example, the internationally renowned violinist Lu Siqing and his son Lu Liangjie will perform the classic song "Skylark" with double violinThe famous erhu player ** and his daughter Chen Yimiao played her father Chen Yaoxing's famous work "War Horse Galloping".
Lineup: China Symphony Orchestra and Choir, famous Chinese conductor Tang Muhai, internationally renowned violinist Lu Siqing, famous erhu player**, famous pianist Song Siheng, international pianist Tian Jiaxin, suona player Zhang Qianyuan, young singer Yuan Ye, Zhuangsheng Vocal Orchestra, violinist Tang Susan, young erhu player Chen Yimiao, violinist Lu Liangjie, etc.
Sichuan Satellite TV's "See You Again: Oriental Mythology 2024 Flowers Bloom the World National Rhyme New Year Concert".
Time: 19:35 on January 1, 2024
Highlights: Focusing on "National Tide Style", starting from ancient Chinese mythology, passing through the long river of time, and continuing to write oriental mythology.
Lineup: Li Yuchun, Zhang Shaohan, Wu Kequn, GAI Zhou Yan, Meng Jia, Sa Dingding, Wu Bixia, Tian Jiaxin, Dai Quan, Meng Jia, Liu Yu, Luo Yizhou, Yao Chen, Tailor Shop, HAYA Orchestra, Ling Yun, Liu Yexi, Hailai Amu, etc.
Station B "2023 Most Beautiful Night New Year's Eve Party".
Time: 20:00, December 31
Highlights: Every year, the "most beautiful night" of station B's New Year's Eve has become a meme conference. Tom and Jerry in this year's "Cat and Mouse" will be the "special commanders" of the most beautiful night New Year's Eve party in 2023 and meet everyone in a special way. Popular IP characters such as Hulu Baby, Ultraman, Spider-Man, Hulu Brothers, Pig Man, Armored Warrior, Luo Tianyi, and Glory of Kings will also appear on the stage to relive their childhood memories.
Red Star News reporter Qiu Junfeng editor Li Jie.
*Red Star News, Prizes for Reporting!）