The Dongfang Selection Small Essay Incident has developed to the present, Dong Yuhui and his fans in the fan circle have naturally formed a camp, we can call it Dong Yuhui's camp, and the other camp is the camp of Dongfang Selection of other anchors and all the behind-the-scenes teams, we can call it the Dongfang Selection camp.
Now the small essay incident turmoil has evolved into an online ** war between two camps, just like Li Jiaqi's lipstick ** turmoil has made other domestic brands popular, and the Oriental selection of small essay turmoil has also made New Oriental's competitors Gaotu and Xueersi live broadcast room popular, which may be the only profiteer after the fermentation of the small essay incident** crisis, and it can be regarded as the only positive contribution.
However, Dong Yuhui's fans in the fan circle should not be overconfident, thinking that they can call the wind and rain, Dong Yuhui does have 13 million fans, but there are also many people who hate Dong Yuhui because of their failed performance in the small essay turmoil, and now Dong Yuhui's fans in the fan circle have been increasing the opposition to Dong Yuhui and the group that hates Dong Yuhui.
For a long time, Dong Yuhui's fans in the fan circle have been constantly shaping a character that is exploited by capitalists, and Dong Yuhui has also intentionally or unintentionally created a personality perception that he can't afford to buy a house, and he kept asking Dong Yuhui about the treatment of Dongfang Xuan, Yu Minhong and Sun Dongxu**, but they are not good at saying the specific treatment issues, so it caused the fans of the fan circle to keep attacking Yu Minhong and Sun Dongxu.
This time, the small composition incident turmoil lifted the lid, Dong Yuhui's poor boy's character was gone, and Dong Yuhui's fans in the fan circle began to attack the management of Dongfang Selection for deliberately leaking the salary level, and also accused Sun Dongxu of violating the company's salary confidentiality regulations. I think these Dong Yuhui fans are typical double standards, if you don't say it, you will accuse others of mistreatment;After saying it, you accused others of deliberately engaging in confrontation, I don't know if these Dong Yuhui fans still have a concept of right and wrong.
Now the rift between the two camps is obvious, no matter whether Dong Yuhui continues to stay in the Oriental Selection Company in the future, everyone in the Oriental Selection camp will be extremely cautious in cooperating with Dong Yuhui, because everyone will be afraid of Dong Yuhui's fans.
Although Dong Yuhui is the top class and can create 40% of the company's performance with goods, it is undoubtedly one person who has caused the impact of the entire company's operating system.
Therefore, from the perspective of Dongfang Selection Company, Dong Yuhui's value has also peaked, and his marginal contribution to Dongfang Selection is not much longer if he leaves or stays, and Dongfang Selection will continue to promote consumer goods brand building and omni-channel strategy, and at the same time support the alternative development of other anchors.
For Dong Yuhui personally, he is very good in terms of traffic, and he has done a good job in the role of anchor with goods, but his performance in dealing with the turmoil of the small composition incident shows that he does not have the ability and pattern to be an executive, nor does he fulfill the responsibilities and obligations that he should bear with an annual salary of tens of millions.
If he can guide fans with the thinking pattern of shareholders and executives in small events, then he may impress Boss Yu Minhong and think that he has the best ability and pattern. However, Dong Yuhui missed the opportunity to show his best ability, so from the perspective of Dong Yuhui's personal ability and pattern, it is not suitable for him to transform into a senior management position in Dongfang Selection, and perhaps leaving Dongfang Selection is his only best choice.