This article**: Times Weekly Author: Yang Lingling.
According to a report by LatePost, on the afternoon of December 22, on the third day after Wu Yongming replaced Dai Shan as the CEO of Taotian Group, Taotian Group issued a letter to all employees and carried out a major change in the core management.
After the latest adjustment, the 6 core management of Taotian Group have become: Wu Jia is responsible for the user platform business department and Alimama business department: Chen Weiye (nickname: Chuduan) is responsible for the ** business department, Taotian merchant platform department, and Taotian customer satisfaction department;Liu Bo (nickname: Jia Luo) is in charge of the Tmall business department;Liu Yiman (nickname: Yiman) is in charge of the M2C business departmentWang Tingxiang (nickname: Shaoyou) is in charge of the clothing development department;Cheng Daofang (Daofang) is responsible for the ** live broadcast and content division.
Among them, Wu Jia and Chen Weiye were transferred from other sub-groups of Alibaba to Taotian Group.
Previously, the core management of Taotian Group was rotated, including Wang Hai (nickname: Qigong), Liu Peng (nickname: Aowen), Yu Feng (nickname: Xuande), Wang Mingqiang (nickname: Sihan), as well as Chief Talent Officer Qu Yang and Chief Financial Officer Li Bo.
A number of Taotian Group insiders confirmed the authenticity of the above news to the Times reporter. At the same time, a reporter from Times Weekly contacted relevant people of Taotian Group about the change of management, and the other party replied: "There is no more material to provide at present." ”
It is reported that the designer of the above adjustment is Wu Yongming. He took office as CEO of Taotian Group on December 20. At that time, Tsai Chongxin, chairman of the board of directors of Alibaba Group, issued a letter to all employees, saying that this will help lead Taotian's transformation with technological innovation, and ensure the group's unified command and high-intensity continuous investment in the two strategic priorities of e-commerce and cloud.
At that time, Tsai Chongxin had already predicted: Wu Yongming took over as CEO of Alibaba Group for three months, and comprehensively promoted the reform of the younger management team. Next, Alibaba will fully use the young management team that has been trained at the grassroots level and has emerged to create their own innovation environment for young people.
After this adjustment, almost all of the new team of Taotian Group are post-80s, among them, Wu Jia was born in 1985, and the outside world speculates that Wu Jia's transfer to Taotian this time is inseparable from its incubation of Quark. This product is regarded by Alibaba as one of the strategic innovative businesses, and Wu Yongming praised it as "a revolutionary search product that is loved by the younger generation and has a huge opportunity to create for students and young people in the era of large models".
Chen Weiye (nickname: Chuduan), who was born in 1982, was previously the COO of Ali Local Life Group Ele.me, and he led the brand value direction of Ele.me's "rest assured and on-time", and created a phenomenal marketing "guess the answer for free". He is also the founder of Xianyu.
Liu Bo (nickname: Jia Luo) was born in 1980, and has been responsible for the ** marketing department, ** university, Juhuasuan Division, Tmall Marketing Platform Division, Ali Mama, etc., Taotian has undergone many adjustments, Liu Bo is one of the few executives who have survived to this day.
Cheng Daofang (nickname: Daofang), born in 1984, was the first technical leader, and incubated the innovative product "VMATE" in the UC business department, with nearly 50 million monthly active users, and was the third largest platform in the Indian market. After the product was removed from the shelves in India, Cheng Daofang was transferred to the live broadcast to be responsible for the short platform "Diantao", and then the scope of authority was expanded to the entire live broadcast division.
Wang Tingxiang (nickname: Shaoyou) was born in 1987 and is the youngest management member in this adjustment. Previously, he was in charge of operations in Taoxianda and Taocaicai, and began to take over shopping in 2022.
Many of the six new management members have technical backgrounds, which is in line with the strategic map drawn by Wu Yongming in November: facing the future, Alibaba will have three important priority directions: technology-driven Internet platform business, AI-driven technology business, and global business network.
Source: Picture Worm Creative
It is worth mentioning that this adjustment is the third major adjustment of Taotian Group in the past two years. Behind this, it is the 24-year-old Ali who is competing against Lin Li, and the core business of e-commerce is constantly being encroached upon by strong opponents.
According to the Goldman Sachs Global Investment Research Report, Tmall's market share fell from 66% in 2019 to about 44% in 2022, a one-third drop in four years. Among competitors in the same period, JD.com remained stable at about 20%, Pinduoduo increased from 10% to 18%, and the rapid rise of Douyin and Kuaishou has eroded the main share from ** and Tmall.
Wu Yongming is well aware of the current situation of Alibaba's e-commerce business, so after he took office, "re-entrepreneurship" has become a high-frequency word. "Reshape user value with the determination to start a business again", "No matter how successful the past business model was, we must turn the page to zero and awaken the mentality of starting a new business".