**: Company E.
On the evening of the 21st, Dong Yuhui and Zhou Chenggang, CEO of New Oriental Education and Technology Group, appeared in the live broadcast room of Oriental Selection Douyin. First, Dong Yuhui did not leave Dongfang Selection;Second, the previously announced Dong Yuhui's personal studio is 100% controlled by Dongfang Selection;Third, in the future, after the energy of other anchors in the live broadcast room reaches a certain level, Yu Minhong will also open a separate live broadcast room for them as appropriate.
At 8 p.m. on December 21, Dong Yuhui appeared again in the live broadcast room of Dongfang Selection Douyin, which attracted super popularity, and Dong Yuhui also interacted with netizens on recent and future work issues during the live broadcast.
The reporter noticed that before 8 o'clock, there were more than 100,000 people waiting in the live broadcast room of Dongfang Selection, and Dong Yuhui was swiped by gifts such as "Carnival" as soon as he appeared in the live broadcast room. Previously, it was rumored that this was Dong Yuhui's last appearance in the Dongfang Selection live broadcast room, so it attracted much attention. Previously, the fans of the live broadcast room once fell below 30 million, and so far it has rebounded to 312370 thousand.
However, Dong Yuhui responded to fans in this live broadcast and said that first, although he will set up a personal studio, he has not left Dongfang Selection;Second, Dong Yuhui's personal studio is 100% controlled by Dongfang SelectionThird, in the future, after the energy of other anchors in the live broadcast room reaches a certain level, Yu Minhong will also open a separate live broadcast room for them as appropriate.
Dong Yuhui said that he will appear in the live broadcast room of Oriental Selection in the future, and he is expected to appear in the Guangxi tour of Oriental Selection next time. In the future, independent studios will still insist on selling a large number of agricultural products, "Mr. Yu talked to me, and in the future, I can sell what Dongfang Selection can sell." The items can coincide exactly, or they can alternate with each other. Everything is being tried. ”
On the evening of December 17, Dong Yuhui's identity changed from "anchor with goods" to "senior partner of Oriental Selection". On the afternoon of December 18, New Oriental Education & Technology (Group) issued a notice appointing Dong Yuhui as the cultural assistant to the chairman of New Oriental Education & Technology Group and the vice president of New Oriental Cultural Tourism Group.
In the previous live broadcast on December 18, Yu Minhong revealed that Dong Yuhui will set up an independent studio in a month, as well as set up a personal IP live broadcast room, and other anchors will also participate together, focusing on cultural tourism business. The income of Dong Yuhui's independent studio will be recorded in Dongfang Selection. Yu Minhong believes that this move can protect the interests of Dongfang Selection and ensure the maximization of Dong Yuhui's personal ability.
According to the Qichacha app, Beijing New Oriental Cultural Tourism was established in July this year, the legal representative and chairman is Yu Minhong, with a registered capital of 1 billion yuan, and its business scope includes tourism business, organization of cultural and artistic exchange activities, literary and artistic creation, Internet sales, etc., which is wholly owned by New Oriental Education and Technology Group. According to incomplete statistics, since 2023, Beijing New Oriental Cultural Tourism has established more than 30 cultural tourism-related companies such as New Oriental Wokaide (Shandong) Travel and New Oriental (Jiangsu) Cultural Tourism Investment through direct and indirect means.
According to the Douyin account of "New Oriental Cultural Tourism", the store has a total of 25 products, with a total sales volume of 1000+, of which a considerable number of products have sales of only single digits: Dunhuang Silk Tour 8 days and 7 nights**10280 yuan, 5 copies sold;Jiangnan Suzhou and Hangzhou Humanities 6 days and 5 nights**8280 yuan, sold 3 copies;National University of Singapore Leadership Official Lecture + Famous Enterprise Visit 7 Days and 6 Nights with a Group**44,300 Yuan, **1 Copy.
Relevant data shows that the various accounts of New Oriental Cultural Tourism have frantically increased their fans after Dong Yuhui took office, and the number of ** in the live broadcast room has soared. As of now, the number of fans of New Oriental Cultural Tourism is 7120,000 people.
Qualified as the vice president of New Oriental Cultural Tourism Group, some netizens asked Dong Yuhui how to be a good manager, and Dong Yuhui said that he must first be himself. "In any enterprise, there will be good managers, but more important than good managers are good service providers. I take care of myself first, and others will know what to do. ”
In the secondary market, the share price of Oriental Selection Hong Kong stocks has been on a roller coaster ride recently, rising by more than 21% on December 18, and on the 19th and 20th respectively49%, 21st slight **052%, nearly 4% on the 22nd, the latest market capitalization is 308HK$0.6 billion.