Foreword: The ancient Greek philosopher Plato once said: "Beauty is the pleasure that arises from sight and hearing, and is limited to the range of human senses." And TV is just the perfect fusion of vision + hearing,When a turned on TV can bring us enjoyment,How can a TV in an off state please our taste and bring beauty?
In fact, from the hot topic of the entire industry"Home appliance and home integration",We can see some clues,TV can no longer be"Silly, big, black and coarse"The traditional image appears in family life,No matter how outstanding his performance is。 TV should not be blindly regarded as a "display", but should bring the beauty needed in life from the inside out. In this context, art television and its two branches, wallpaper television, which is integrated into the space, and the independent painting television began to emerge.
Lao Ma has participated in the formulation of the "Art TV" standard of the Video Industry Association, and is also pleased to see that JD.com announced the proposition of art TV on AWE and established a new category. For a while, major mainstream companies have started to make art TVs,New products emerge in an endless stream,More and more consumers are favored。 In 2023, Jingdong 618 will launch the art TV category for the first time, and the sales volume will exceed 10 million within 4 hours of a good start, and the number of Tmall-related searches in the same period will soar by 230% year-on-year, and sales will increase month by month.
However, in the recent Double 11 exam, the best score is not Samsung, which has always been outstanding in design, but Skyworth, the light of domestic products. This year's Double 11 alone,Skyworth wallpaper TV sold 15394 units on the whole platform,In the Jingdong art TV list, Skyworth wallpaper TVA7D series won four seats,Top three on the list。 The performance of Skyworth wallpaper TV Double 11 is not a simple outbreak,"618"Skyworth wallpaper TV has already won10000+ sales。 On platforms such as Xiaohongshu, the discussion of Skyworth wallpaper TV is endless, and the aesthetic space built by consumers is even "more than the detail page"...
Television art is not a new track, but a necessary way.
With the improvement of material level, Chinese families have higher requirements for quality of life, and the home also carries more social attributes. The overall trend of the family space is open and integrated, when the era of LDKB comes, the public area urgently needs a product to achieve the role of series and integration, this C-position product must be both functional and artistic all-rounder.
In fact, whether it is white appliances or kitchen appliances, embedded, fitted, and seamless have gradually become the highest frequency requirements of consumers, and the perfect fusion space can highlight the beauty to the greatest extent, and the abrupt atmosphere can better customize life, which is the most direct means to stand out in the new products in the era of science and technology. The TV category not only can't stay out of the way, but also shoulders the heavy responsibility of breaking through the shackles of life with art. Although there are some TV products with strong design, the TV is independent of the space to create beauty, but in the mainstream of Chinese consumers"Living room literature", wall hanging is the most suitable button to enter the art space.
As one of the first brands in China to open the pursuit of "artistic beauty",2017year,Skyworth released its first wallpaper TVW9,The "firmness" of domestic giants has caused the industry to pay attention to the art TV category。 In the past few years,Design、Art、Aesthetics,Skyworth continues to explore,Continuous polishing,Its wallpapers are in full bloom,Such asQ80、SKYWORTHW81Series、SKYWORTHQ80L、Q53 ProA variety of wallpaper TVs are deeply loved by consumers。
With a full screen, there is an additional "wallpaper mode", which is difficult to hit the depths of consumers' feelings. Different from which on the market"shallow"wallpaper TV art aesthetics follow,Skyworth wallpaper TV is completely different"has its form but no soul"。 SKYWORTH's artistic details are born from the roots,"Roots"Deeply rooted in the volume polishing of internal devices,With the support of many patented technologies,SKYWORTH can achieve dual control of image quality and extreme thinness; The blossoming branches are its continuous iteration of technology and in-depth thinking on aesthetics, which are the "ultimate aesthetics" of Skyworth.
Now,With the excellent performance of the A7D series during the Double Eleven period,Skyworth wallpaper TV once again dominates,It further confirms that art TV can resonate with consumers' emotions。 Many tracks, such as high brushes and scenes, are created by the industry according to consumer needs, but the pursuit of space beauty is eternal and unchanging, and it is the fulcrum hidden deep in the hearts of consumers. At present, the TV art guided by Skyworth will be the only way for the development of the industry, rather than thinking that it is a hot spot to create, only by firming up this strategic deployment can we leverage consumer demand with a "fulcrum", and it is difficult for brands not to stand out.
SKYWORTHA7D Pro,Hidden at home, all in one。
It's better to see more than to say, and the beauty of art lies in the feeling, but also in the vision. We might as well Skyworth wallpaper TV A7D Pro as an example to peek at the leopard in the tube. As mentioned above, Skyworth has a lot of "thin and light" R&D patents. The A7D Pro uses custom-made ultra-thin components to minimize the thickness of the components to save internal space. There are 90% of the components in this wallpaper TV, and the thickness is kept at 6mm, which makes a total of 39The slim 9mm body has no small school bags, and the inside-out aesthetic is also present in the seamless wall.
Generally speaking, the TV has a small schoolbag on its back, and all the interfaces will exist here. But on the A7D Pro, the on/off key, USB30 interface and HDMI interface are designed on the side of the fuselage,At the same time, in order to avoid side flower-style wiring,A7D series also deliberately made a "slide cover" design,After the wiring is hidden,"Click" to open the side cover can be convenient for daily plugging and unplugging use,The sense of art and ritual is full at once
Here are a few photos of the space that Lao Ma saw on Xiaohongshu: a spacious living room, the area of the suite is within 100 square meters, but with the blessing of the atmosphere and artistic sense created by A7DPRO and soft and hard decoration, it is easy to create the vision of a large flat floor, a sense of warmth, art, European style, and new Chinese style are determined by people.
The matching of household appliances can go with your heart, and the change of bits and pieces at home is actually the change of mentality and the higher pursuit of life, and the emotional expression born from the heart is the most important. In the formulation of art TV standards, Lao Ma also proposed"Art TV" not only the body should be artistic, but the content should also be artistic. Because TV is the most suitable and most suitable carrier of visual enjoyment and emotional expression from the inside out.
A7D ProAs an art TV、"Wallpaper"The culmination of the classification,The content is naturally "full"。 To go with the A7D Pro staple"Wallpapers"Concept,Skyworth has created an art gallery、Life at the moment、Atmosphere space、Family wall and other modes,Let users DIY the TV picture in a non-** state,Solve the problem of becoming a living room when the TV screen is turned off"Black holes",It also makes this wallpaper TV full of scene building capabilities。 For example, if the children at home celebrate their birthdays, prepare balloons, streamers, cakes, and gifts, and use A7D Pro to present a pair of exclusive children's wallpapers, giving children a sense of surprise and ceremony, taking pictures, and recording this warm moment.
For example, if you like minimalist style, or if your home decoration is Nordic style, don't hesitate to choose the life mode directly. In this mode, the TV will use a mode similar to the AOD display of a mobile phone (screen off), the time, date, and weather lie quietly on the screen, which is simple, but so good-looking!
The ultimate artistic aesthetic is never a compromise on experience.
It's still the old saying,No matter how the scene is built、No matter how the subdivision is explored,It must go hand in hand with sound quality、Picture quality、Comprehensive experience of operation, etc.,Wallpaper TV should be even more so,The construction of atmosphere and emotional expression are pluses,Not "eat points",Flashy must go against the original intention of wallpaper TV。 SKYWORTHA7D ProIt is a very typical "grasp with both hands",That is, the ultimate artistic aesthetics have been achieved,The experience of all parties is by no means a shortcoming。
In terms of image quality, the A7D Pro uses a Smart MiniLED panel with 720 backlight zones, 1200 nits of brightness, and an ultra-high dynamic contrast ratio of 12 million:1. This is very rare at the same price in the wallpaper TV category,With ultra-high brightness and contrast,It depicts richer picture levels and details,The visual experience is naturally amazing。
In addition, A7D Pro has also made a large number of image quality upgrades for the attributes of "wallpaper". Such as Skyworth's patented ACD dimming technology, G image quality chip. The former applies the corresponding dimming technology with high computing power for different scenarios to ensure image quality and reduce visual fatigue; The latter uses a fine light control algorithm to drive multiple Skyworth smart light control chips at the same time, which can adjust the brightness of the backlight in real time, making the highlight picture bright but not overflowing, and showing the details of the dark scene.
Sound quality has always been a difficulty for wallpaper TV,It is originally a "paradox" to achieve both light and thin sound quality,The bigger the sound, the better the sound quality。 The answer given by A7D Pro is that the combination of software and hardware breaks through the hardware limitations, and a complete set of Harman x Skyworth acoustic system 2 is configured in a 15mm volume1 system, shallow body brings amazing sound shock.
Wallpaper TV itself is a product of advancing with the times,Naturally, it will not ignore the trend of the times。 Such as HDMI2 that conforms to high brushing and gaming experience1Dual interface configuration, 288Hz palace-level high brush, VRR variable refresh rate, whether it is a smooth game or daily movie viewing, silky as natural as the artistic sense it brings. And it has Skyworth TV with cool open technology,It is more humanized in system design,Such asKTV mode、Cool open system is very strong educational content in the industry,It is also a very good TV product while shouldering emotional expression。
Written at the end:Consumers' requirements for TV products have long broken through the single audio-visual dimension,Can TV products coexist harmoniously with home design,Bring the extension of the user's body and mind outside of eight hours of work,It is the focus of many brands in the industry,It is also the most powerful persuasive concept to impress consumers when purchasing。
In a busy life, TV is not only an entertainment tool, but also a place for family members to share joy and relaxation. In the construction of space atmosphere,SKYWORTHA7D Pro not only takes into account daily use,It is also a strong emotional expression entrance; It not only provides an excellent audio-visual experience, but also cleverly integrates the TV into the home decoration design, realizing the perfect combination of TV and art. This combination not only enhances the overall beauty of the home, but also invisibly affects people's emotions and moods, and plays a role in "soothing people's hearts".
Under the premise of pursuing all the hot spots of technology and scenes, Skyworth regained its thinking about TV aesthetics, returned to user demands, and created the ultimate product with the ultimate technology. At the same time,Skyworth wallpaper TV is accelerating into the real scene of tens of millions of users,Leading the new trend of art TV,Playing a new movement of technology and aesthetics。 It not only leads the industry but also boosts consumption、Both applauded and applauded,This is the success of Skyworth wallpaper TV。