Hongdou Group s Longxing Lang demonstrates the self confidence of national culture and sings the b

Mondo Culture Updated on 2024-01-30

On December 22, Hongdou Group held the release of the "Dragon Xing Lang Lucky Red Bean" dragon series of comfortable new products in the Lingshan Fan Palace, which is located in Lingshan Shengjing, Wuxi, and announced that the right to use the "Long Xing Lang" art works successfully registered by the National Copyright Administration will be provided to the society free of charge.

At the press conference held in Lingshan Fan Palace, Zhou Haijiang, President of the China Chamber of Commerce for International Cooperation in Private Economy and Chairman of the Board of Directors of Hongdou Group, signed the power of attorney under the witness of more than 100 mainstream enterprises, KOLs and KOCs.

"I think such a good meaning is not only used by Hongdou Group, but I would like to see all walks of life use it for free to help all walks of life take off."

Coincidentally, the theme of CCTV's 2024 Spring Festival Gala in the Year of the Dragon not long ago was officially announced to be themed "Dragon Xing Lu Xinxin Family Country", and the word "Long Xing Lu Lu" immediately continued to dominate the hot search at home and abroad.

According to reports, the "dragon line of the dragon" proposed by Hongdou Group in March this year expressed the best wishes for the auspicious dragon and good luck, reflecting the inheritance and promotion of excellent traditional culture and highlighting the self-confidence of national culture. In the copyright of his art works, the character "龘" is used as the main visual symbol, vividly depicting the soaring state of the dragon and the auspicious posture of blessing, fully demonstrating the spirit of the Chinese nation.

Ren Langning, e-commerce director of Hongdou Group, further explained the copyright work of "Long Xing Lang" at the press conference, saying that "Long Xing Lang" depicts the appearance of a group of dragons taking off, with a sense of ritual about good luck and a good wish for future life. The company's newly launched "Long Xing Lang Lang Long Zeling" comfortable underwear product concept is 'a red body, red life', including red warm suits, ** socks, red envelopes including the "lucky gift box", online stores with warm views, good luck copywriting, soft labels, etc., staggered market homogeneous competition, leading a new fashion of comfortable life, "We will be particularly good meaning + really good products + just good **, to the best users." ”

If 'comfort' is what we have always pursued, then the inheritance of traditional culture and the pursuit of auspicious and beautiful life are the pursuit of comfort and spiritual comfort. Wang Changhui, general manager of Hongdou Industrial Co., Ltd., elaborated on the design concept of "Longxing Comfortable One" at the press conference, which was created by internationally renowned design masters and won 10 authoritative awards in 5 countries.

Since the birth of Hongdou, the word "family and country" has been deeply integrated into the corporate culture gene, accompanied by the people, and the country is prosperous. Over the past 66 years, Hongdou Group has adhered to the real economy, focusing on the development of clothing, tires and pharmaceuticals, and has more than 10 subsidiaries, including Hongdou Co., Ltd. (600400.).SH), General Motors (601500SH) two main board listed companies, as well as Yew Pharmaceutical (873858) ** innovative layer listed companies, with overseas institutions and factories in New York, Singapore, Thailand and other countries. In the Kingdom of Cambodia, together with Chinese and Cambodian enterprises, jointly developed 11The 13-square-kilometer Sihanoukville Special Economic Zone was praised by the general secretary as "a model of practical cooperation between China and Cambodia".

In the continuous self-exploration and innovation and transcendence, Hongdou Group has ranked among the top 500 private enterprises in China and the top 500 manufacturing enterprises in China for 20 consecutive years, enjoying popularity and reputation in the domestic and foreign markets, and becoming a model of national brand ingenuity inheritance.

The first economic work conference held not long ago emphasized "actively cultivating new consumption growth points such as domestic 'trendy products'" in "focusing on expanding domestic demand". This time, Hongdou successfully registered the "Long Xing Lang" art work in the National Copyright Administration for free use by the public, which is not only a powerful action to jointly sing the "bright theory" of China's economy, but also a vivid embodiment of the concept of "common prosperity and win-win situation for all parties" that Hongdou Group has adhered to for many years.

The dragon is prosperous, and there is a dragon. In 2024, Hongdou Group will continue to write a new chapter of high-quality development and strive to open up the road of transformation of new domestic products!

Produced by Ruilan Financial News.

The article is for informational purposes only The market is risky and investment needs to be cautious.

*: Blue Chip Business Review.

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