After the advent of the era of intelligent new energy, traditional automobile companies have encountered huge challenges. Many new power brands have seized the development opportunity with the advantages of intelligence, but as time goes by, the weak foundation of these new power brands has begun to be revealed, and they are facing the risk of bankruptcy and delisting. At the same time, the traditional large groups have accelerated the pace of transformation, continuously optimized and innovated through continuous technological innovation and real-time grasp of market demand, and launched a counterattack.
For example, SAIC, the big brother of the automotive industry, has formed a series of new energy brands with Zhiji as the high-end representative since entering the stage of new energy transformation. Excellent results have been achieved in various market segments. In particular, in just three years, Zhiji Automobile has become the engine of SAIC's intelligent new energy transformation by virtue of its subversive breakthroughs in three electrics, intelligence and luxury, as well as breakthroughs in a number of cutting-edge technologies and performance that refreshes industry standards. The two parties have reached a strategic cooperation, established a leading position in the user market and the financial industry, and become an important force in promoting SAIC's intelligent new energy transformation.
A series of models launched by Zhiji Auto, such as the Zhiji L7, Zhiji LS7 and Zhiji LS6, have bucked the trend in the overall industry weakness with their disruptive driving capabilities, industry-leading luxury experience and quasi-900V super performance platform. Zhiji LS6 has become a popular model with selling points such as ** and future smart cabin, quasi-900V platform and international design that exceed market expectations. In just two months after its launch, sales have increased significantly, and it has been the champion of the weekly sales list of medium and large pure electric SUVs for seven consecutive weeks, and has become the champion of the weekly sales list of all categories of pure electric vehicles of Chinese brands of 200,000 yuan for three consecutive weeks. This is not only SAIC's explosive manufacturing machine, but also the embodiment of the high-end pure electric intelligent car of the Zhiji brand, which endows the product with excellent strength through advanced technology, allowing users to experience an excellent experience with super value, and also verifying to the market the huge growth potential of large manufacturers of cars.
Zhizhi cabin intelligent driving, is a new focus of a new round of competition, at the moment when everything can be OTA, Zhiji LS6 shows the sincerity of the configuration that is rare in the same level, and the only full range of models in the same class are equipped with "ultra-long-range high-precision lidar + ORINX high computing power chip", Zhiji LS6 is born with urban NOA capabilities. Even IM AD has quickly opened the city in 8 months, and the high-speed NOA has achieved nationwide coverage. The city NOA will also start the push in Shanghai as planned. This also means that in the future, users can easily realize national travel and urban commuting scenarios under the intelligent driving of Zhiji LS6.
Another example is the "Future Smart Cabin" of Zhiji LS6. The industry's first "full-frame digital cockpit screen", from the global digital vision to one-click AI driving, through the use of cutting-edge technology in the industry, truly achieved the upgrade from hardware to functional experience dimensions, and truly paid attention to the pain points in user travel.
A few days ago, Zhiji Automobile obtained five L3 autonomous driving test licenses for high-speed and high-speed roads in Shanghai, and will take the lead in conducting L3 autonomous driving road public tests. In addition to L3, Zhiji has also made a lot of progress in IM AD high-speed elevated NOA and urban NOA. On December 12, the IM AD Expressway NOA of Zhiji Automobile officially penetrated the whole country, radiating a total of 333 high-speed sections across the country (except Hong Kong, Macao and Taiwan), and covering 59 elevated sectionsThe high-speed elevated NOA is applicable to a total of 38 roads90,000 km. Enabled by cutting-edge technology, it competes with many leading players for the highest point of autonomous driving technology, making Zhiji the most trusted and compatible partner for users on every journey, which will surely set off a new wave of growth in the future.
Wang Xiaoqiu, president of SAIC and chairman of Zhiji Automobile, said that compared with the new power brand with the first year of car manufacturing experience, Zhiji Automobile started late. However, with nearly 70 years of experience in car manufacturing, SAIC has a strong foundation in the industrial chain, manufacturing strength, scientific and technological reserves and product strategy. With a high starting point and rapid development, this will help Zhiji Auto create more competitive products and bring users an excellent experience that goes beyond the value of the vehicle itself. The weekly dominance of the Zhiji LS6 after its launch shows the strong sales of Zhiji Automobile. It is delivered when it is listed, the configuration is sincere, the price is close to the people, and it is highly recognized by users. The high efficiency and strength of Zhiji Automobile are not only unsurpassed by other new power brands, but also caught up by other traditional manufacturers.
Target. Its strong development and value-added potential will further occupy new heights in the high-end pure electric market.
Traditional large groups have advantages in the first chain, which is beyond the reach of new power brands. Whether it is the application of power batteries or vehicle architecture and production line adjustment, the smart factory of the old group has natural advantages. SAIC has 16 smart factories selected into the list of 100 smart factories in Shanghai, and the Zhiji LS6 is produced at SAIC's Lingang smart factory. Lingang Smart Factory is the first unmanned body shop demonstration production line in China, which realizes 100% automation of welding, gluing and quality monitoring, as well as unmanned material distribution and production. The efficient, high-quality, and low-cost intelligent production line not only ensures the on-time delivery of Zhiji LS6, but also demonstrates its strong strength to the investment market. After the launch of the Zhiji LS6, there were more than 10,000 orders within a week. Such efficiency and strength are not only unsurpassed by new power brands, but also by other traditional manufacturers. The future development and growth potential of Zhiji Automobile will further occupy a new high point in the high-end pure electric vehicle market.
The performance of Zhiji Auto has attracted the attention of the capital market. Zhiji promotes the high-end of its own brands, and its export performance continues to be outstanding. In the past six months, many institutions have given SAIC an overweight rating, and as many as 24 institutions have given ** ratings. In addition, the profitability of SAIC Motor by 15 institutions has also attracted widespread attention from investors, who expect SAIC's future performance to still have more than 20% of the room. This shows that the investment community has high expectations and optimism about the future performance of Zhiji Auto.