Sun Dongxu, CEO of Dongfang Selection, sparked consumer dissatisfaction at a live broadcast event because of his response to the company's internal disputes, as well as his attitude and rhetoric.
Specifically, his performance in the live stream was perceived as arrogant and threatening, and his remarks were seen as shifting the focus and shifting the blame to the consumer rather than actually solving the problem.
In a live broadcast, Sun Dongxu showed an arrogant and threatening attitude when responding to questions from Dong Yuhui and the company. He slammed the table with his phone to stun the audience and aggressively banged on the table, sighing and expressing his opinion.
His way of responding was seen by netizens as shifting the focus and shifting the blame to the consumer rather than actually solving the problem.
In addition, his remarks on "fan circle culture" also aroused dissatisfaction among netizens. They believe that Dongfang Selection, as an enterprise, should be consumer-centric, rather than "fan circle culture" as a selling point. They believe that Mr. Sun's remarks are shifting the focus and shifting the blame to consumers rather than actually solving the problem.
Therefore, this incident has had a certain negative impact on Dongfang Selection. Consumer dissatisfaction with Dongfang Selection continues to ferment on social **, resulting in the loss of a large number of fans and a decline in word-of-mouth Dongfang Selection Sun Dongxu was dismissed