As a high-quality knowledge content community platform, Zhihu is also one of the important channels for enterprises to build their brand image and communicate with usersThe following is based on some sharing on the Internet and some of my own experience, I hope it will be helpful to you.
First of all, we need to register an account to do Zhihu, and after registering the account, we need to complete the basic information, and it is best to fill in all that we can. This is not just a simple registration, but also needs to determine the positioning of the vertical domain of the account, because this is equivalent to determining the direction of content output.
Character labels, characters with more commercial value in Zhihu:
1.Witnesses.
Learned, bought, used, earned, experienced, etc. It can be used as an amateur account to publish content and interact to increase the amount of products.
2.Expert. Scholars, teachers, doctors, practitioners, testers, etc.
Heavy on quality. After starting to do Zhihu, it is recommended to update 2 to 5 Zhihu question answers every week to ensure the quantity;The number of words in the answer should be at least 2000 words to ensure quality. Because the most important thing is the quality of the content, not the quantity, the most essential purpose of the Zhihu platform is to let high-quality answers get more ** and help users solve problems. The most fundamental reason why the answer can be popular and attract fans is to help users really solve the problem, that is, to examine your real strength.
Drainage conversion: You can directly drain traffic through the introduction page, the end of the article, ** welfare, dry goods and other methods, and refer to the accounts that have done better in the industry. In the initial stage of the new account, remember not to send a hard wide (that is, the company name link or **) can be designed in the profile.