Zhihu SEO refers to a strategy for search engine optimization on the Zhihu platform. In Zhihu, a knowledge-sharing community, through the reasonable selection of keywords, you can improve the degree of questions and answers, increase traffic and user clicks. In this post, we'll cover some keyword selection strategies.
OneThe choice of keywords is based on the target users and their search Xi
We need to understand what keywords our target users typically use to search for relevant content. This can be obtained by analyzing the user's search history on Zhihu, viewing other users' hot topics, and viewing Zhihu's hot list. Once you understand your users' search Xi, you can use this information to choose the right keywords for you.
Second, the selection of keywords should be competitive
We can follow trending topics, and there are many trending topics on the Zhihu platform, and these topics usually attract a large number of users' attention and discussion. Choosing keywords related to hot topics can increase the number of questions and answers. For example, if a trending topic is "how to get more attention on Zhihu", then the keyword can be "Zhihu attention tips" or "Zhihu to increase followers".
IIIThe long tail of keywords
Long-tail keywords are keywords with a small search volume but a certain degree of precision, using more specific, detailed, and creative keywords to attract users to click. On the Zhihu platform, users' search behavior is usually more specific and segmented. By choosing some long-tail keywords, you can better meet the needs of users and improve the matching of questions and answers. For example, if the target user wants to know the SEO optimization skills on Zhihu, then the keyword can be "Zhihu SEO optimization method" or "Zhihu SEO ranking improvement".
Fourth, the selection of keywords should take into account the nature and objectives of the content
If our content is about a specific topic, then we should choose keywords that are relevant to that topic. If your goal is to promote a specific product or service, you should choose keywords that are relevant to that product or service. At the same time, keywords should match our content to ensure that users can find our content when searching for relevant keywords.
Fifth, the use of keywords should be natural and reasonable
In the article, pay attention to the moderate appearance of keywords and don't overdo it. In addition to being relevant to the content of the article, the appearance of keywords must also meet the requirements of grammar and logic. At the same time, keywords can be highlighted by bolding, italicizing, or linking to improve their importance and readability in the article.
In addition, keyword selection should be long-term and not just a means to boost traffic in the short term. We should keep an eye on keyword changes and trends so that we can adjust our SEO strategy in a timely manner. And always pay attention to the policies, rules and changes of the Zhihu platform to ensure that our content meets the requirements and standards of the platform.
I hope the above strategies will be helpful to everyone who optimizes SEO on the Zhihu platform, if you have more questions, please leave a message to interact!