Recently, under the guidance of the China Light Industry Federation, the "2nd Light Industry Innovative Products and Intelligent Health Solutions Competition" jointly sponsored by the China Light Industry Information Center, China Light Industry Development Research Center and China Household Electrical Appliances Research Institute officially announced the list of winners. With the user insight of the "silver group" and the industry's leading product innovation strength, Hisense Home Appliances (SZ 000921, HK 00921) Hisense bright air conditioner C200 series comfortable and healthy products for the elderly, Rongsheng will605 borderless refrigerator, intelligent and healthy washing machine for the elderly and other 3 products won the "Wisdom Companion - Smart Home Appliance Innovation Works" award, and won the Silver Hair Best Award, Care Zhixin Award, Health Care Award and other 3 individual awards. At the same time, Hisense's intelligent healthy and comfortable environment control system won the first prize of "Wisdom and Intelligent Care - Innovative Solution Works".
Population aging is an important trend of social development, and it is also China's basic national condition for a long period of time to come. Data shows that in 2022, there will be more than 2 elderly people aged 60 and above in the country800 million people, or 19 percent of the total population8%；There are 200 million people aged 65 and above, accounting for 14 percent of the total population9%。It is estimated that in 2035, the number of elderly people aged 60 and above in the country will exceed 400 million, accounting for more than 30% of the total population.
However, when using smart phones, smart TVs, and smart home appliances, many elderly people can't understand, use, or learn, facing digital disability and the smart gap, and the development of products for the elderly lags behind market demand.
In order to better meet the multi-level and diversified needs of the elderly for age-appropriate products, since the launch of the competition in July 2023, a total of 69 first-, second-, and third-prize winning works have been produced after strict selection of multiple links such as project collection, screening, expert review, and online voting, including 11 first prizes, 19 second prizes, 26 third prizes, 13 excellence awards, and 23 individual awards, including 5 ingenuity design awards, 5 silver hair awards, 6 caring wisdom core awards, and 6 health care awards. 1 Best Popularity Award, which is currently the authoritative selection of products suitable for the elderly in China.
All along,Hisense home appliances will"User needs"Put it in the first place,With the acceleration of the market vitality of the "silver hair" industry,Hisense home appliances focus"Silver people"User pain points,In-depth understanding of the elderly group's intelligence、Comfortable、The actual demand for convenience,By continuously strengthening the innovation of intelligent technology and the upgrading of product experience,Provide a simple and loving quality life experience。
In 2023, with technological innovation and awareness upgrading, professional scientific research team and accurate demand positioning, Hisense Home Appliances has successively won many industry authoritative awards such as "Top 100 Enterprises in China's Light Industry Science and Technology Award", "Top 500 Enterprises in Guangdong", "Top 100 Manufacturing Enterprises", etc., and also ranked 2nd in the top 100 manufacturing enterprises in Foshan in 2023, demonstrating the "benchmarking" strength of home appliance enterprises. In terms of "leading advanced manufacturing with intelligence as the core", Hisense home appliances have shown strong technological accumulation and innovation capabilities.
The financial report shows that Hisense home appliances achieved a year-on-year increase of 13% in operating income in the first three quarters;Net profit attributable to the parent company increased by 126% year-on-year;Net profit after deducting non-attributable to the parent company increased by 165% year-on-year. Among them, the net profit attributable to the parent company in the third quarter increased by 106% year-on-year, achieving sustained strong growth in revenue and profit. In 2023, the total market value of Hisense's listed home appliances has exceeded 30 billion, and its performance has exceeded market expectations for three consecutive quarters, boosting the stock price to climb steadily, and the stock price has risen many times, and has hit a record high since its listing in 1999.
This award is a recognition of the excellent product power and brand power of Hisense home appliances, and it is also an affirmation of Hisense home appliances practicing "user-centered" thinking and leading the market consumption trend. In the future,Hisense home appliances will adhere to long-termism、The concept of technology enterprise,Give full play to the leading role of intelligent branding,Continue to focus on the user needs of different groups of people,Expand the product matrix,With high-quality products and services,Happy hundreds of millions of families。