Next year's TikTok Southeast Asia is destined to be a wild horse with GMV madness!
TikTok e-commerce has recently knocked downThe 2024 GMV target is to reach $50 billion, more than double this year's target.
You know, this year's $20 billion target,TikTok Southeast Asia has completed more than $13 billion, of which Indonesia exceeded 4 billion US dollars, and Thailand exceeded 3.5 billion US dollars.
According to the TikTok Shop market report, the number of middle-income and above-income households in Southeast Asia will increase by 84% in 2030 compared to 2021, and the e-commerce market has huge potential.
What products are selling out on TikTok in Southeast Asia?How?Which areas are better to do?The content of this issue can provide you with a reference.
Before talking about this part, I would like to introduce to you the various functions of the Mango store manager about TikTok Southeast Asia, and you can come to the Mango store manager to authorize the store as soon as possible to start your TK e-commerce operation journey
The further back you go, the drier the content becomes, and remember to see the last one
Mango store manager ERP has docked all the interfaces of TikTok Southeast Asia, supporting from batch collection and publication of products to batch ordering and delivery, sellers with a small number of stores can run through the whole process of TikTok store operation through Mango store manager for free.
2 TikTok stores are permanently free to use the mango store manager, regardless of the number of products posted, and are sincerely committed to supporting novice sellers to quickly get started with TikTok stores).
With the Mango store manager, you can:
1.Collect 130+** product information in batches, claim and match it to TikTok stores.
2.Bulk product listings.
3.Edit product information in batches, including categories, inventory, etc.
4.Automatically put products on the shelves worldwide.
6.Bulk order delivery.
7.Online logistics tracking.
8.Intelligently manage warehouses.
9.Standard procurement process, 1688 Pinduoduo one-click order.
10.Intelligent calculation of platform profits.
toThe next data comes from Fastmoss,Considering the timeliness of the data, the data dimensions selected in this article are measured in weeks.
At present, TikTok can do in the United States, Indonesia, the United Kingdom, Vietnam, Thailand, Malaysia and the Philippines.
This issue focuses on the Southeast Asian market, let's take a look at which countries and categories are the main explosive products in Southeast Asia, and what the situation is like, so as to give a simple reference to the sellers who want to do it.
01 Global market
From the point of view of the global market,Indonesia, the Philippines, and Thailand are all very bright
Among the top 10 products in terms of weekly sales, 2 are from Thailand, 2 are from Indonesia, and 3 are from the Philippines.
Among the total sales of single products exceeding one million, 1 is from Indonesia, 1 is from Thailand, and 1 is from the Philippines.
From the category point of view: beauty and personal care, sports and outdoor and pet products are hot-selling categories.
TikTok's weekly sales ranking in the global market
02 Indonesian market
Indonesia can only be a local store, and it has recently returned after merging with local e-commerce company Tokopedia.
In the Indonesian market, Muslim fashion products and beauty and personal care are selling well.
This headscarf, which ranks first in weekly sales, is priced at 23 yuan.
TikTok ranks first in weekly sales in the Indonesian market
Judging from the domestic purchase price of 1688, the quality is close to more than 10-15 yuan.
1688 search the same paragraph according to the map
It can be seen that the total sales of this bandana are also quite amazing, which is equivalent to about 1500 million yuan.
The second largest weekly sales volume is pet supplies, which is a kitten's snack, and the price is equivalent to about 0 yuan35 yuan 15g.
TikTok ranked second in the Indonesian market in terms of weekly sales
The purchase price of the same model of 1688 is 013-0.$17.
1688 search the same paragraph according to the map
Although the profit is meager, but the amount is not large, this kitten snack has sold 1.26 million, and the total sales are equivalent to about 1.21 million yuan.
The same paragraph on the volume king temu ** is 3$59 60g, converted to ** at 64 yuan 15g.
テム with the same paragraph
In this comparison, it seems that the price of temu front desk is not ridiculously low.
03 Philippine market
In addition to the Indonesian site, other countries in Southeast Asia can do cross-border stores, that is, they can ship goods from ChinaBut in terms of volume, all of them need to be warehouses outside ShanghaiThe main reason is that compared with other platforms, TikTok has a faster and more unexpected speed of creating explosive products.
The number one weekly sales in the Philippines is a beauty product, and it is actually a facial soap for men, priced at only 632 yuan, 1.37 million pieces were sold.
TikTok's weekly sales in the Philippines market ranked first
The second is the same as the Indonesian market, it is also a pet snack, it is also 15g, and buy one get one free, the customer unit price is really very low, and the conversion rate is 6 cents.
TikTok's weekly sales in the Philippines market ranked second
The third place is a health care product - whitening capsules, with a unit price of more than 40 yuan.
TikTok's weekly sales in the Philippines ranked third
On the whole, the sales volume is high, the customer unit price is not high, and the Southeast Asian market focuses on a large volume.
04 Thai market
Compared to other marketsHousehold goods in the Thai market will sell better, 3 of the top 10 products in weekly sales are household daily necessities: paper and hangers.
TikTok is a popular product in the Thai market
The selling price is about 39 RMB.
TikTok is a popular product in the Thai market
The selling price is about 55 RMB.
TikTok's weekly sales ranking in the Thai market
The first place is **, the unit price is really low, equivalent to about 1 yuan a piece.
The second place is men's socks, which is equivalent to about 1 yuan a pair.
The third place is pumping paper, which is equivalent to about 4 yuan and 5 packs.
The overall ** is similar to that of China, which really breaks the impression of cross-border profiteering.
05 Vietnamese market
The Vietnamese market is the world of clothing categories, in addition to the last two in the top ten are beauty and personal care, the top eight are either ** or **.
TikTok Vietnam market weekly sales ranked among the top 10
The first place is a semi-high-neck knitwear, the price is between 5-16 yuan, the merchant is very cleverly set, the white model is set to 5 yuan, the other colors are 16 yuan, and the white model is properly drained.
TikTok ranks first in weekly sales in the Vietnamese market
The second place is a men's base, priced at 29 yuan, which shows that the merchant has a relatively strong ** chain.
TikTok's weekly sales in Vietnam ranked second
06 Malaysian market
The Malay market is relatively well-behaved in a wide range of categories, with good sales in Muslim fashion, food and beverages, etc.
TikTok Malay market weekly sales ranked in the top 10
From the perspective of the overall customer unit value, it is very low.
In general, TikTok Southeast Asia e-commerce is still in its infancy, and there is still huge room for growth.
Which category and which market are you going to do, hit the message area below!