Someone in the circle of friends joked: Domestic cars are getting better and better, the tank 700 sells for 700,000, Weilai (ET9) sells for 800,000, and looks up to sell for 1 million, if I don't work hard, I can only drive Mercedes-Benz S-class, Audi A8, and even BMW 7 series!Friends in the circle of friends, you have to work hard!Otherwise, if you open a BBA and go to the class reunion one day, can you hold your head up!
Although the remarks of the circle of friends are ridiculed, they have resonated with more and more people, and it is an indisputable fact that domestic cars are more and more expensive. Under the intensification of the involution of the auto market, on the one hand, the joint venture car ** plunge, the price reduction to ensure sales, on the other hand, the independent brand continues to innovate, and the pricing of new cars has been greatly raised, which is unaffordable. 
In addition to the Tank 700, NIO ET9, Yangwang U8 and other models, there is also the Wenjie M9, which is known as the "best SUV within 10 million", and the price of the new car is 4698-56.980,000 yuan, the high price has already exploded on the Internet, and there are many discussions, some netizens commented: "This shape is matched with this **, it's going to hit the street", "Is this pricing crazy or stupid?".Many netizens think that the car is expensive. 
However, simply talking about **, the pricing of the M9 is indeed not low, although the price of the new car has been reduced by 3 compared with the previous pre-sale price (50-600,000 yuan).020,000 yuan. However, objectively speaking, the ** of the M9 is still an unattainable existence for ordinary consumers. However, we also have to make it clear that the M9 focuses on the high-end market to seize the cake of the BBA luxury brand. In the price range of 46-560,000 yuan, the competitive products that are basically locked at the ** level cover traditional fuel vehicles such as Mercedes-Benz GLC, BMW X5, and Audi Q6, and the competing products of the new power brand are undoubtedly the ideal L9. 
High pricing doesn't mean it's off the value track
First of all, the high price of the M9 does not mean that it deviates from the value track, some netizens think that the M9 is high, more reason, is that the consumption concept will be difficult to reverse for a while, they continue to believe that hundreds of thousands or even millions of car purchase budgets, Mercedes-Benz, BMW, Audi and other luxury brands are the best choice, and the establishment of trust in independent high-end brands still takes time. Secondly, back ten years ago, luxury cars that can provide high-end comfortable experience, BBA and other brands are the unavoidable choice of the vast majority of consumers. 
Nowadays, with the development and rise of new energy vehicles, while constantly encroaching on the market share of fuel vehicles, the public's consumption concept has gradually changed, and even the speed of change is much faster than we imagined. The rise of new energy and the impact of high-end quite successful brands is undoubtedly ideal, its sales this year exceeded 600,000 units, exceeding the annual sales target. Some people say that why the more fierce the scolding, the better the ideal car sells, because the people who scold and the people who buy the car are not the same group. Ideal L7 L8 L9 aims at the high-end brand market, by shaping the label of "daddy car", to achieve accurate product positioning, grasp the user's consumption pain points, so as to smoothly replace BBA and other brand models. 
On the one hand, the development of new energy is in full swing, on the other hand, the new generation of consumers after 80 and 90 has gradually become the main consumer force in the car market, and the embankment established by luxury brands such as Mercedes-Benz, BMW, and Audi is accelerating its collapse under the impact of the rise of new energy and the transformation of consumers' consumption, and the replacement of luxury brands is constantly staged. It is in this context of the development of the times that the M9 locks in the high-end luxury car market in the name of flagship, and reshapes the new standard of flagship SUV with a new design concept, new intelligent interaction, advanced intelligent driving assistance, leading versatile space, and excellent hard-core safety. Huawei all in Q M9 wants to stir up the high-end situation?
At the press conference, Yu Chengdong said: "The M9 is a milestone product in the intelligent era, we have brought all the best Huawei smart car black technology to the car, and brought the leading generation of excellent experience in all aspects that users can imagine and can't imagine, redefining the standard of smart cars, and is a well-deserved luxury technology flagship SUV!."”
So, how does the M9 define a luxury technology flagship SUV?First of all, the reason why it is a flagship, the body size must be in place in one step, and the M9 strictly adheres to the full-size flagship standard to build, with a length, width and height of 5230 1999 1800mm, and a wheelbase of 3110mm long. 
Of course, if you don't use a large space, or if you don't optimize your own space design, you won't be able to get ahead of the generation. To this end, the M9 has created a new way to play in space, which completely revolutionizes the space layout of traditional SUVs, and reshapes the space layout of flagship SUVs in combination with the concept of high-end MPV. For example, in terms of seat layout, the M9 provides a total of 2+2+2 six-seat layout, but the actual riding space is not limited to the conventional six-seat layout. Among them, the exclusive queen co-pilot supports 8-point massage, electric leg rest, foot rest, ventilation, heating, seat memory and other functions. 
The high-end comfortable and spacious business four-seater is unique, the two independent seats in the second row are zero-gravity seats, and the backrest and cushion, seat cushion and leg rest of the seat can form a 121° opening angle, creating the most suitable posture for you to ride on the human body and create a very comfortable riding experience for you. At the same time, the second-row seats also support ventilation, heating, massage functions, front and rear backrests, lumbar adjustment and other functions, and the riding experience of the second-row seats in 4-seat mode is comparable to that of million-level high-end MPVs. 
It is undeniable that the M9 only has a hundred spaces, and naturally it cannot be called a generation ahead in space, and the creation of a luxurious and comfortable riding experience must be all-round. The interior materials of the M9 are wrapped in Nappa leather, with white bolt solid wood and suede headliners, and the seat leather is treated with diamond-shaped stitching, which is quite high-end in both look and feel, and the high-end sense of the cabin in the car is directly full. More than that, the vehicle is equipped with air suspension and CDC variable damping shock absorbers as standard, and the body height supports 5 gear adjustment, and the air suspension is simply a magic assist for ride comfort, and the ride comfort has been qualitatively improved. Leading intelligent cockpit, leading intelligent driving assistance
The M9 is a flagship SUV built by Huawei's high empowerment, and the expectations for us in terms of intelligence will obviously be higher. The new car is equipped with the all-new HarmonyOS 4 and the all-new Huawei Sound series, and the whole car is fully equipped with 10 screens, of which, 123-inch LCD gauge +156-inch central control screen + 16-inch passenger screen, the screen operation is silky and smooth, the response is fast, the screen display is delicate, and the effect is quite good.
It is worth mentioning that the vehicle is also equipped with a Xiaoyi voice assistant based on AI algorithms, which supports ultra-intelligent voice interaction, which can not only recognize the voice of passengers on each seat, but also support visible and spoken voice control according to the voice needs of each seat position, with a very high degree of intelligence. In terms of intelligent assisted driving, the M9 has been fully upgraded to HUAWEI ADS 20 high-end intelligent driving system, equipped with a newly designed 192-line lidar, the vehicle has more accurate detection capabilities and rapid response capabilities, so that the vehicle has a strong full-scene and all-weather perception ability, and can accurately identify vehicles, pedestrians, traffic facilities and signs, piles, etc.
At the same time, the M9 debuted intelligent on-board light technologies such as the Huawei ARHUD Critical Head-Up Display System and the HUAWEI Xpixel Megapixel Smart Projection Headlights, which can better help the safety of the car industry.
The M9 is based on an 800V silicon carbide platform, with a total motor power of 390kW, a peak torque of 530Nm, and a 000 acceleration time of only 4In 3 seconds, the CLTC pure electric range is 630km;The extended range version is from the pure electric range extender platform 40. The comprehensive power of the system is 365kw, the peak torque is 496nm, and the 000 acceleration time is only 4In 9 seconds, CLTC has an all-electric range of 225km and 275km. Editor's summary
The M9 has a very outstanding performance in terms of space, intelligent driving, comfort, power performance and pure electric range, especially the riding experience brought by the versatile space is basically comparable to that of a million-level flagship SUV or MPV. Even Huawei's super intelligent driving has made the intelligent performance of the M9 at the 500,000 level become the ceiling of the leader. At the same time, with the blessing of intelligent configurations such as human-computer interaction, and the interior of the car creates an opera-like listening experience. With the blessing of the above many black technologies, the comprehensive product strength of the M9 is naturally worthy of recognition.
Whether it is workmanship or configuration, the M9 is enough to stand out from the crowd. Of course, the M9 benchmarks Mercedes-Benz GLC, BMW X5, Audi Q6 and other luxury cars at the same price, and it still takes time to catch up and accumulate in terms of brand awareness and brand history precipitation.