TikTok recently announced the closure of its "Creators**" program running in the US, UK, Germany, and France, and issued a notice to creators asking them to participate in the new "Creative Program" in order to continue earning.
Under this new program, adult creators, as long as they have more than 10,000 followers, can monetize by posting more than 1 minute of **. TikTok explains that this duration of more than 1 minute can encourage viewers to spend more time on content on the platform.
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This new version of the Creative Program is currently in beta, and TikTok claims that creators can earn up to 20 times more through this program than the previous plan.
However, some creators have expressed their displeasure with this move, arguing that TikTok was initially popular because it allows users to quickly navigate through various types of content, and almost everyone can easily produce ** without a lot of planning or resources.
They are concerned that the new plan could affect TikTok's popularity. Nicki Apostolou, a creator with nearly 150,000 followers, said she doesn't always make **s that last more than 1 minute.
There is a perception that a lot of creators come to TikTok because it's a short app, but now it seems that TikTok is trying to turn it into a kind of mini version of YouTube. This kind of move may exclude creators who come to TikTok in order to make short **.
Earlier, the application analysis agency DataAccording to a report released by AI, Douyin (including the international version of TikTok) has become the fifth app in the world to exceed $10 billion in consumer spending, and the only non-gaming app to successfully enter the "$10 billion club".
TikTok's transaction volume reached $3.8 billion this year, up 15% from the same period last year to $3.3 billion. This is a further indication of TikTok's continued growth and influence across the globe.