Our reporters Yang Rangchen and Zhang Jiazhen report from Shanghai.
The Changsha Municipal Bureau of Housing and Urban-Rural Development issued a notice to optimize and adjust the property market policy again. Changsha Municipal Bureau of Housing and Urban-Rural Development official website map).
In order to better cope with the weak downturn in the real estate market and further boost the consumption potential of the property market, more and more hot second-tier cities are joining the army of easing or even canceling purchase restrictions.
A few days ago, the Changsha Municipal Bureau of Housing and Urban-Rural Development issued the "Notice on Optimizing the Policy of Improved Housing for Residential Families in the City", clarifying that the purchase of the second set of commercial housing in Changsha is not subject to the time limit of the first house online signing;If the area of a single commercial housing under the name of a resident family is less than 144 square meters, one set of improved housing (144 square meters or more) can be purchased.
It is understood that this is also Changsha City since September 22 officially released the first house purchase restrictions, and once again further optimized and adjusted the property market policy. In this regard, Xue Lingling, general manager of Changsha of the China Index Research Institute, said that the further optimization of Changsha's policies is conducive to better meeting the demand for improved housing on the basis of supporting the demand for rigid housing, and is conducive to further releasing more housing demand to meet the needs of improved customers who cannot solve the qualification of buying houses due to the "squeezing listing" of second-hand housing.
In an interview, the reporter of China Business News learned that in addition to Changsha, second-tier cities including Xiamen, Hangzhou and Nanjing have adjusted their property market policies in the second half of this year. Among them, Xiamen and Nanjing issued new measures to promote the development of the real estate market, and completely canceled the purchase restriction policy.
Yan Yuejin, research director of the E-House Research Institute, said that the frequent relaxation or even cancellation of purchase restrictions in second-tier cities has objectively released the demand for housing and also helped to promote the trend of housing prices. "All localities should further publicize the housing purchase policy, fully release the benefits, truly promote the rebound of buyers' confidence, and guide developers to give some first-class concessions, so that the cost of buying a house for buyers can really decrease. ”
Favorable policies are frequent
Since the second half of this year, major second-tier cities have intensively introduced favorable policies for the property market, but the impact on the local property market has been different.
The reporter noted that in the second half of this year, Changsha City issued two property market control policies, and after the cancellation of the first housing purchase restriction policy in September, the time limit for the purchase of the second set of commercial housing was canceled. However, judging from the market transaction data, the policy effect in September this year was not as expected.
According to CRIC statistics, in October this year, although the transaction area of newly built commercial housing in Changsha's property market increased by 30% month-on-month, it decreased by 3% year-on-year. In this regard, CRIC said that Changsha's "9.22" new deal is still relatively thin, and the "pulse" effect brought about by policy relaxation is limited.
At present, there are still some negative factors in the real estate market, and in the process of this round of relaxation of housing purchase policies, the follow-up market will go through three stages: "policy accumulation demand release", "confidence wait-and-see demand entry" and "ability recovery demand improvement", showing the characteristics of fluctuating recovery. Kerry said.
Unlike Changsha, Nanjing is the first city of its kind to announce and implement six new measures to promote the development of the real estate market. Two months after the implementation of the new policy, Nanjing's property market has shown a certain recovery. Statistics released by the Nanjing Municipal Bureau of Housing Security and Real Estate show that since the implementation of the new policy on September 7, the average daily subscription of new commercial housing and second-hand housing in Nanjing have increased by 51% and 10% respectively compared with before. In October, about 720,000 square meters of newly built commercial housing in Nanjing were subscribed, an increase of 2 month-on-month4%, a year-on-year increase of 127%, continue to maintain a growth trend;The transaction volume of second-hand houses was 820,000 square meters, an increase of 139%, a year-on-year increase of 322%, of which the average daily transaction of second-hand residential buildings is about 270 units, which continues to maintain a high level.
In this regard, the relevant parties of Nanjing further said that the implementation of the new policy superimposed on the property market "Golden September and Silver Ten" peak season, many high-quality hot real estate are all listed, and all kinds of rigidity and improvement are sufficient, fully meeting the needs of residents to buy houses. It is understood that the de-conversion rate of many projects, including Jianye District, Yuhuatai District, Gulou District, Qinhuai District, etc., has reached more than 70%.
At the same time, Hangzhou's new property market policy issued in mid-October has also been "full moon", although the property market heat has increased, but the degree of hot and cold differentiation within different sectors is more obvious. The reporter noticed that Hangzhou opened 47 times in October, with nearly 130,000 groups of customers participated in the lottery, an increase of nearly 20% month-on-month, but the winning rate decreased by 175 percentage points, about 44%.
Among them, the winning rate of Jiangwan New Town, Liangzhu New Town and other sectors fell by more than 30%, while the peripheral rigid demand plates such as Yiqiao and Xintang were more difficult to decentralize under the strong siphon effect of hot plates in restricted areas and non-restricted areas.
Xiamen and other places also lifted purchase restrictions in November. However, overall, the performance of the property market in second-tier cities in November still showed a year-on-year "double decline" trend. According to the latest statistics from the China Index Research Institute, in November, China's property market as a whole showed a downward trend year-on-year, of which the second-tier cities fell significantly month-on-month.
Among the 22 major cities monitored by the China Index Research Institute, the property market transactions in second-tier cities fell by about 18% month-on-month and nearly 20% year-on-year. Specifically, Wuhan had the largest month-on-month decline in transactions, reaching 5871%。In terms of inventory, the inventory level in Nanjing and Hangzhou is still close to the highest level in history, while the inventory in Suzhou has dropped by nearly half from the highest level, but it is still about 7 million square meters.
"Fancy **" reproduction
In order to further alleviate the pressure of destocking and capital withdrawal, some second-tier city real estate projects have begun to launch activities such as ** discounts and "30-day unconditional check-out".
It is understood that the Wuhan Real Estate Association said that 8 real estate projects, including Chengtou Wuhan Yin and Wuhan Urban Construction Tianyue, have launched a "30-day no reason to check out" activity. Under the guidance of the competent department of the industry, the activity is voluntarily carried out by some famous enterprises and famous properties that operate in good faith, in order to protect the rights and interests of home buyers and enhance the confidence of home buyers.
Specifically, between November 28 and December 31 this year, buyers who subscribe normally and sign the "30-day No Reason Check-out Agreement" can enjoy the No Reason Check-out service once within 30 days from the date of subscription. After the buyer submits the application for check-out without reason and the relevant materials, the developer shall refund all the money paid by the buyer within the agreed time without charging any liquidated damages.
In the interview, the reporter learned that the real estate projects participating in the above activities include both Chengtou Wuhan Yin, which mainly promotes large houses, and Sunac National Expo City, which includes small high-rise and western-style houses. A real estate consultant in Wuhan told reporters that in addition to participating in the "30-day no reason to check out" activity, the real estate also launched 5 sets of *** down to 3,000 yuan square meters.
In Yan Yuejin's view, the main purpose of such operations of real estate companies is to dispel the concerns of home buyers. "Buyers' concerns when buying a house mainly include whether the house price will be **, whether the real estate will be unfinished, and whether there will be changes in the monthly payment capacity in the future. This kind of no-reason check-out policy objectively gives buyers more protection and helps to guide customers who intend or wait and see to enter the market. ”
'No reason to check out' is not a new measure, but it is still necessary to pay attention to the current property market downturn, which is also one of the innovative points of rich and diversified marketing activities of real estate companies. Yan Yuejin further said, "The key is to do a good job in the identification of the condition of 'no reason to check out'." If there is a case of 'no reason to check out', it is also necessary to publicize it more and guide buyers to understand the advantages of such policies. ”
Some real estate projects in Hangzhou have further lowered the threshold for buying a house. According to relevant reports, since the second half of this year, many real estate projects in the main urban area of Hangzhou no longer need capital verification. The real estate consultants of many real estate projects such as Jieli Chaozheng Mansion, Lianfa Poly Zhen and Yasong in Shangcheng District of Hangzhou City told reporters that there is no need for asset freezing certificates to buy houses at present.
It is worth noting that Lianfa Poly Zhen and Yasong real estate consultants told reporters that the real estate is still in the restricted area of Hangzhou, "requiring Hangzhou's social security or individual income tax payment records".
There is still room for policy optimization
With the fancy ** of the property market, 2023 will come to an end, but there is still room for optimization of property market policies.
CRIC analysis believes that at present, in the hot cities represented by Hefei, Nanjing, Chongqing, etc., on the one hand, the overall first-class shrinkage is significant, and the situation of supply exceeding demand continues to intensify, which will limit the volume of transactionsOn the other hand, there are still different degrees of mismatch between supply and demand in various cities.
The supply structure is still dominated by rigid demand, although Hefei and other cities are expected to grow in volume, but from the current demand structure of improving the heat of the market, it is difficult to effectively adapt to the needs of customers in the short term. CRIC further said that in the inventory structure, the marketable products in the core area have basically been sold out, and the current generalized inventory is mainly concentrated in the rigid demand areas that are difficult to remove from the periphery of the city.
According to the analysis of Zhuge Housing Data Research Center, Wuhan, Xi'an, Chengdu, Nanjing and Hangzhou have all fully or partially relaxed the purchase restriction policy, and the trend of transaction improvement has begun to appear.
According to the statistics of Zhuge Housing Data Research Center, in October this year, the sales area of second-tier cities was 870630,000 square meters, a year-on-year increase4%；The sales area from January to October was 9424490,000 square meters, down 3% year-on-year.
Zhuge Housing Data Research Center said that although the housing prices in 10 cities have shown a leading trend recently, from the short-term trend, there are still eighty percent of the city's housing prices that may decline.
The China Index Research Institute also analyzed that there is still downward pressure on the short-term market, and the market recovery depends on whether the buyers' expectations can be repaired, and the real estate market in first- and second-tier cities is resilient, and the policy is expected to break the deadlock.
From the perspective of policy trends, there is still room for optimization of property market policies in 2024, such as reducing transaction costs in high-energy cities, and encouraging housing purchases in low-energy cities through subsidies. The China Index Research Institute said that in the near future, after the tone of the first financial work conference was set, the implementation of relevant policies in the real estate market is also expected to be accelerated, so as to promote a virtuous cycle of finance and real estate.
Editor: Zhang Jiazhen Proofreader: Yan Yuxia).