Dong Yuhui and Dongfang Selection have been searched for several rounds.
Briefly talk about it to friends who haven't eaten melons.
This year, Dongfang Selection has done a series of provincial-level special sessions, which is to go to each province to gather local specialties and then sell goods live.
The anchors are all Dong Yuhui, and they are also very in line with expectations, and they also output some copywriting that everyone thinks is awesome after reading it.
This is from Shanxi.
This is from Inner Mongolia.
This is Xi'an's.
There are also many self-made summaries, sharing these contents in the name of "following Dong Yuhui to learn top copywriting".
Until December 5th, after the warm-up of "Jilin Trip" was released, he asked and answered himself in the comment area, saying:
"Every time a small essay is made, the anchor is in front of the camera, and behind it are the friends of the copywriting team, shooting team, and editing team. ”
Meaning,The copywriting is created collectively, and the credit belongs to everyone, and Dong Yuhui can't be allowed to take advantage of it alone.
As soon as these words came out, Dong Yuhui's fans quit and ran out directly to line up with the skin, "Your boss said that it was written by Dong Yuhui, you said no, is it difficult or your boss is lying?"”
didn't feel stunned, and directly said that he had smeared his boss, and said that Mr. Yu was busy with work and couldn't understand these details.
And insisted on his own statement, "Writing a provincial copywriter requires a lot of materials, as little as a week, as much as a month." So most of them are indeed written by copywriting teams. ”Others don't understand the details.
Fans also responded with their actions, taking the Dongfang selection, saying that we only look at Dong Yuhui.
Goodbye, don't buy it. ”
At this time, Sun Dongxu (Dongfang Xiaosun), CEO of Dongfang Selection, stood up and responded, saying that Dong Yuhui never said that the small compositions were written by him, and many of them were indeed the result of group creation.
also specially knocked the fans, saying that you guysSo extreme,It's completely a killing of Dong Yuhui, and it's very difficult for our team to do it.
Another anchor selected by Dongfang also spoke out, saying"The company has no reason to intentionally harm any of its partners".
Dong Yuhui himself also responded in a way that may not be appropriate during the live broadcast. first said "Hu replied", and then said that she and Sun Dongxu communicated very intensely.
Unexpectedly, this made Dongfang Selection even more angry, and jumped out of the line again, emphasizing usThere was no Hu reply.
Fans were not appeased at all, and they felt that Dong Yuhui waswas backstabbed by the company,So it's more protective of the calves.
immediately switched to the live broadcast room "Gaotu **", which was also transformed by education and training to bring goods, to show support for Dong.
The mother-in-law is the nickname of Dong Yuhui's fans
Others went to shout to Yu Minhong"Dong Yuhui is a gift from God to the world, see who can catch it. ”
Immediately afterwards, Dong Yuhui responded to this matter in detail, saying that some of the copywriting was written by himself, some was revised, and some were inspired by himself and recreated by the team.
Swipe left or right to see the full response.
After that, Dongfang Xiaosun went to the live broadcast room to reply, and used a tone of meeting for employees to output to netizens.
first criticized the team's work for being emotional, and then lamented that the company's treatment of Dong Yuhui was very good, and he did not owe him, and also extended this contradiction to the fan circle culture, saying that he would resolutely resist it.
Although it sounds a bit like hitting fifty boards each, it's actually a bit of a knock on Dong Yuhui.
No one will pay for his response, and netizens were so angry that Yu Minhong finally ran out to speak out. Said behavior without professionalism and so on.
However, he said so much, it was basically a cliché, attributing the behavior to personal behavior, summarizing the behavior of netizens into fan circle culture, and describing some of the remarks as ulterior motives.
Finally, I sighed painlessly, the children are still young, don't be so harsh on them, be more tolerant.
In so many responses, Dongfang Selection is emphasizing that some of the recent behaviors are personal behaviors and have nothing to do with the company.
Some netizens also feel that this is the behind-the-scenes team that feels that their salary is low and they are unhappy to flip the table and increase the weight:
Dong Yuhui has an annual salary of 10 million, and 10,000 a month may not be available, so it will definitely make trouble. ”
However, the likelihood is low.
I don't believe that I can use the official brand name to match the line with high intensity, and no one cares about it. If it was really a personal act, then I am afraid that the person who posted the comment would have already liked to mention the expulsion letter, how can there be so many things behind?
Of course, this matter is not so complicated, just look at the following ** and you will understand.
Once Dongfang Xiaosun and Dong Yuhui broadcast live together, every sentence said in it felt a bit like a stick with a gun.
will say that Dong Yuhui is amazingBooks I haven't readI will also give you a good explanation, just look at the book reviews and book summaries.
I will talk about Dong YuhuiOne-hit wonder.
Later, he also called him a "president-level anchor", "not only the president-level, but also the chairman-level anchor".
Anyway, these words sound like compliments, but in fact, they are prickly, and they are clearly responding to people.
After reading it, you will understand that it is not that he is dissatisfied with Dong Yuhui, but it is more likely that this Mr. Sun is dissatisfied with Dong Yuhui.
Including the previous news that Dong Yuhui couldn't enter without a ticket at the New Oriental anniversary party, and the security guards didn't let him in, and finally Yu Minhong asked where Dong Yuhui was, so he was brought in.
So it is very likely that the group as a whole is also dissatisfied with him, and feels that Dong Yuhui is a bit "high-achiever" as the head anchor.
That's why he was able to reply again and again so hardly, and no one punished him after he finished it, and he was gently put down.
So Dongfang Selection said that he didn't want the fan circle culture and the fan economy. One will be when the CEO comes out to personally dismantle the head anchor's station. After a while, I came up with a small composition door. Vows not to beat their top cards to death and not give up.
And in such an atmosphere, even if there is no small essay this time, there will be other big essays, which are just accounts to be settled sooner or later.
I just don't know if this is Mr. Sun's opinion or the group's decision. If it's a group decision, it's a bit chilling.
Dong Yuhui's explosion is a blessing for New Oriental.
No one can create another Dong Yuhui. New Oriental can't do it, and neither can Dong Yuhui himself.
This kind of explosion has something to do with his own humor, the operation of New Oriental, and the sympathy of everyone for New Oriental at that time.
The right time, place and people are indispensable, and this kind of explosive head anchor cannot be replicated.
And the energy of the head anchor far exceeds the sum of countless middle-waist anchors. That's why at that time, Mei One will give up other anchors and specialize in Li Jiaqi.
Dong Yuhui's fire, the so-called "copywriting" is not so important, after all, the live broadcast is not a script, and the effect of the same few words is very different when different people say it.
It can also be seen from the data that Dong Yuhui brings half of the goods selected by Dongfang.
This kind of earning is actually set up money, and to a certain extent, it is the fan circle economy. At this time, he suddenly ran out and said that he didn't want a rice circle, which was a bit of a move to shoot himself in the foot.
Others are not fans, so why don't you buy Pinduoduo and not buy Li Jiaqi?Because your house is cheaper?
No, many people still have the feeling of paying for knowledge.
At this time, engaging Dong Yuhui will only be a lose-lose situation.
Of course, if this is the meaning of the whole company, it may also represent the beginning of the transformation of Oriental Selection.
After all, such a large company relies so much on a streamer, and the anchor is not even an executive. It isSignificant instability.
This truth can be understood by the capital market, we can understand it, and the senior management of New Oriental must also understand it.
I also saw some people say that if you don't worry about Dong Yuhui's family, let him bring some other anchors to develop together, which is better than breaking up directly.
But what is more embarrassing now is that fans only pay for Dong Yuhui personally, and other anchors are easy to be scolded for their popularity.
And the head anchor is not so easy to copy, you see** has long wanted to train his new anchor to compete with Li Jiaqi on the same stage, but no one has been able to stand out until now.
So for the group, it's an impasse.
knows that Dong Yuhui shouldn't be, but he has to engage Dong Yuhui, so there are all kinds of farce-like things.
After losing both, competitor stock prices rose again.
Only Dongfang Selection remained, which fell miserably.
end-