On December 5, Superstar Legend Group*** won the "Outstanding Listed Company Award" with the joint support of well-known ** in Chinese mainland and Hong Kong. Now in its 14th year, the awards aim to recognise Hong Kong-listed companies with outstanding performance in terms of market and business growth.
In the first year of listing, it won this award for its outstanding business performance and comprehensive development potential, which fully demonstrates the high recognition of the capital market for the business development and operation of Superstar Legend, and also demonstrates the market's confidence in its development.
It is reported that the award is sponsored by the award organizing committee, co-organized by the well-known ** "AM730", C**, Zhongyuan Finance, ** managers, senior stock critics and ** analysts serve as judges, and has received strong support from Phoenix.com Hong Kong stocks and Asia Public Relations, and a total of 22 companies including Superstar Legend Group are on the list this year.
As a new retail operator, Superstar Legend Group empowers the sales of health management products by creating and operating many celebrity IP images, and has been committed to growing together with consumers and enjoying a happy and healthier lifestyle together. In the face of the complex and changeable market situation and increasing market challenges, Superstar Legend Group adheres to the two-wheel driven business model of IP creation and operation and new retail business, and has achieved excellent results in Hong Kong.
Since its listing in July this year, the share price of Superstar Legend has continued to rise, compared with the IPO price of 425 Hong Kong dollars, up 2418%, which fully reflects the capital market's affirmation of the operation and development strategy of superstar legendary enterprises.
At present, Superstar Legend Group has built an IP matrix around the creation and operation of Jay Chou, Liu Genghong and other related IPs, empowering new retail of products, playing a combination of star IP + new retail products, realizing the value transformation of star IP and retail products, and has launched a number of brands such as Magic Carcass and Dr. Momu, and has set foot in many industries such as health food, beauty and skin care. Recently, Jay Chou's reality show variety show "Travelogue 2", which was invested and produced by superstar legend, had an audience rating of 1 in the first phase of CSM64 City at the same time627%, far exceeding the 0961%, highlighting the strong strength of the star IP operation of the Superstar Legend Group. In the program, the promotion of Mogu Coffee products in the form of title and product placement advertisements is to link new retail products, synergistically form a closed loop of traffic, empower new retail with star IP resources, create content for different scenarios with related IP, and establish the connection between consumers and new retail products through multiple consumption scenarios, so as to achieve significant synergies and create a new engine for performance growth.
In the future, Superstar Legend will continue to enrich the business development model, actively respond to market challenges, and create more value for the industry based on the two-wheel drive model of star IP + new retail products.