Recently, eHi Car Rental, a national direct car rental chain, and SAIC Volkswagen jointly announced that the two parties have reached an in-depth strategic partnership to carry out in-depth, multi-dimensional and all-round in-depth cooperation in vehicle procurement, auto finance, brand marketing, membership linkage, automotive aftermarket, second-hand car sales and automotive intelligence in the future.
It is understood that SAIC Volkswagen is a Sino-German joint venture and the most successful automobile joint venture in China. Headquartered in Anting, Shanghai, the company has established production bases in Nanjing, Yizheng, Urumqi, Ningbo, Changsha and other places, and currently produces and sells products of Volkswagen, Audi and Skoda.
eHi Car Rental has a long history of "intimate relationship" with SAIC, as early as 2014, eHi Car Rental established a cooperative relationship with SAIC Motor and signed a large purchase order for thousands of vehicles. In addition, as the company with the largest new energy vehicle rental fleet in China, eHi Car Rental also purchases most of SAIC's new energy vehicles. In the eyes of the outside world, the conclusion of a comprehensive strategic cooperative relationship is tantamount to a further continuation of the "close friendship" between the two sides.
As Mr. Zhang Ruiping, Founder, Chairman and CEO of eHi Car Rental, said, eHi Car Rental has maintained a good cooperative relationship with SAIC Volkswagen for a long time, and this strategic partnership is a natural thing. SAIC Volkswagen's products have always been a guarantee of word-of-mouth and sales, and are also deeply loved by eHi users.
It is reported that the delivery of the first batch of tens of thousands of new cars between the two sides has begun, including a series of popular models of SAIC Volkswagen such as Weiran, Lavida Xinrui, Tiguan L, Passat and so on, and more SAIC Volkswagen models will join eHi's direct service network in more than 500 cities across the country in the future. In the upcoming 2024 Spring Festival, these new SAIC Volkswagen vehicles are bound to greatly improve the travel quality and experience of eHi users, and play an important role in escorting the Spring Festival transportation.