On December 20, 2023, Chengdu Business Daily in Sichuan Province announced that the "2024 Spring Festival Gala" of Radio and Television announced the theme: "Dragon Travel, Xinxin Family and Country". Based on the integrated communication of "thought + art + technology", this theme innovatively depicts the cultural feast shared by Chinese people around the world on Chinese New Year's Eve.
The word "龙行龘龘", taken from the "Jade Chapter", is pronounced as "沓 (dá)" vividly depicts the appearance of the dragon soaring, full of high-spirited and enthusiastic momentum. This word not only represents the spiritual and cultural symbols of the Chinese nation, but also highlights the energetic and high-spirited spiritual outlook that every Chinese possesses.
In the 5,000-year history of China, the dragon has evolved from an ancient totem to an auspicious symbol, and has gradually become a spiritual and cultural symbol of the Chinese nation. The 2024 Spring Festival Gala of the main station will use the word "龘" as the title, and use the posture of "龘龘" to vividly depict the spiritual outlook of 1.4 billion Chinese sons and daughters who are striving forward and high-spirited.
This theme not only reflects the profound heritage of traditional culture, but also highlights the spiritual outlook of the new era, and fully embodies the perfect integration of "thought + art + technology".
Today, the main logo of the Spring Festival Gala of the Year of the Dragon was also officially released. The design of this logo is inspired by the traditional Chinese auspicious motif, combining the dragon and the word blessing, implying that the Year of the Dragon brings good luck and good fortune.
In short, the theme of "The Dragon Travels and the Country" not only conveys the spiritual values and cultural self-confidence of the Chinese nation, but also expresses the best wishes and ardent expectations for the Chinese people around the world. Let's look forward to this wonderful, sincere and steaming cultural feast!