Football star Ronaldo, a world-renowned superstar, even for people who are not interested in football, the mention of the name Ronaldo is like thunder. However, there is an unbelievable past that made him an innocent victim of the "Golden Throat Treasure" advertisement.
In the "Golden Throat Treasure" advertisement with electric ** and posters all over the streets and alleys, Ronaldo's image has become the focus of the advertisement. However, it is unbelievable that Ronaldo has become the spokesperson of a throat candy that cannot be hit with eight strokes. How did all this happen?
Golden Throat originated in 1956 from Liuzhou Candy No. 2 Factory, and later merged with Golden Throat Pharmaceutical Factory established in 1998 to become today's Golden Throat. Despite its long history, the Golden Voice was not well known until 2003. In order to enhance popularity and promote products, Jiang Peizhen, the controlling shareholder of Golden Throat, saw a business opportunity in 2003, and this business opportunity was Ronaldo.
At that time, Ronaldo came to China with Real Madrid for matches and exchanges. As an international superstar in the football industry at that time, many businesses wanted to invite him to endorse their products, but they were deterred by the high endorsement fees. Only the golden voice seems to have succeeded. However, the real situation is not as people think, Ronaldo turned out to be completely deceived!
After Jiang Peizhen learned that Ronaldo was coming to China, she tried her best to contact him and invited Ronaldo to a dinner at a sky-high price of $300,000. Ronaldo thought to himself that it was just a meal, so why not?However, when he arrives at the dinner, he realizes that things are not simple. Jiang Peizhen surrounded Ronaldo with a group of children holding flowers, and he unknowingly put on a yellow jersey printed with the words "Golden Voice".
Ronaldo did not know Chinese characters, so he did not realize that he had been deceived. Jiang Peizhen arranges a hypothetical advertising shoot, where Ronaldo is asked to show off his football skills, and the classic action in the advertisement is born. And the cutout of all the scenes in the advertisement is done precisely because this is not a real shooting, but a malicious editing.
After the performance, Jiang Peizhen asked Ronaldo to take a photo with the box of the golden throat treasure, calling it a souvenir. Ronaldo was skeptical, but since he had already been caught up in the thick of it, he felt that it would not be good to suddenly oppose it. So, he was driven to the shelves, completing the moment when he held the golden throat treasure.
With the blessing of Ronaldo, Golden Throat Throat Treasure once became a hot seller, and Golden Throat Company also officially emerged. However, the truth of the matter will eventually come out. More than two years later, Ronaldo saw an advertisement for himself endorsing Golden Throat Treasure from a friend, and it suddenly dawned on him. It turns out that it's all a clever design**.
Ronaldo was furious and began to organize lawyers to prepare to sue Jiang Peizhen. Although in the end, Ronaldo did not really win the case due to the cross-border cases involved. But he used his influence to warn Jiang Peizhen and exert pressure. In the end, the original smash hit Golden Throat Throat Treasure advertisement disappeared, and Kaka became the new spokesperson to succeed Ronaldo, and this time it was officially signed.
This unbelievable Ronaldo and Golden Throat's ** once made Golden Throat famous, but it ended in embarrassment. This is an unbelievable story about a football superstar being scammed, and Ronaldo became an innocent victim behind this advertisement.
This article reveals the bizarre ** behind the "Golden Throat Baby" ad of football superstar Ronaldo, which is thought-provoking. In modern society, celebrity endorsement products have become an important means of advertising and marketing, but this story makes people see the dark side behind endorsements.
First of all, the article recounts in detail how Ronaldo was deceived, showing Jiang Peizhen's determination to make her famous voice at that time. This kind of advertising endorsement in the name of a superstar, although it is an extreme case, also reveals the unscrupulous means that companies can use to attract attention in a highly competitive market.
Secondly, the article points out Ronaldo's helplessness and anger, he was unknowingly involved in a false advertisement, which not only damaged his reputation, but also negatively affected his personal image. This has drawn attention to the authenticity behind celebrity endorsements, as well as the troubles they may encounter in business partnerships.
In this process, Ronaldo tried to seek justice through legal means, and although he did not win the case in the end, he made the Golden Throat Treasure advertisement disappear through the warning and pressure on Jiang Peizhen. This reflects the importance of celebrities to protect their rights and interests through legal means in the face of infringement and fraud.
Finally, this story also reflects the irregularities of the advertising industry and the shortcomings of pursuing short-term benefits. In commercial marketing, false advertising and deception of consumers are not only contrary to business ethics, but may also lead to damage to the credibility of the brand. Therefore, businesses should pay more attention to authenticity and legitimacy when advertising to establish a reliable brand image.
In general, this article provokes deep thinking about celebrity endorsements, advertising authenticity and business ethics by exposing Ronaldo's experience of being advertised by "Golden Throat Throat". In today's increasingly fierce business competition, it is particularly important to pay attention to the authenticity and legitimacy of advertising, which also requires enterprises and celebrities to work together to build an honest and transparent business environment.
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