Kunpeng Project
In current China, a female doctoral graduate of Tsinghua University gave up her traditional career choice and changed her career to become an astrologer, with a monthly income of 30,000 yuan, which triggered a heated discussion on social ** about the "metaphysical sideline tide". The phenomenon behind this is not accidental, but a product of the contemporary economic and social context.
First, uncertainty becomes the norm in life. In today's times of global turmoil, people are facing unprecedented uncertainty. Social, economic, environmental and other uncertainties make people feel anxious. In this context, the search for a spiritual sustenance becomes a need for many. Metaphysics, as an ancient and mysterious industry, provides people with a framework for thinking beyond reason, helping them to understand and deal with uncertainty and thus find spiritual solace.
Second, metaphysics provides individuals with a unique way of self-awareness and positioning. In a competitive society, individuals aspire to find their place and mission in the universe. Metaphysical tools such as astrology and numerology are seen as mediums to explore the inner nature of the individual, providing a way for people to find themselves. Young people are increasingly realizing that by understanding their strengths, weaknesses and potential, they can better plan their careers and lives. As a result, metaphysics became a tool for shaping individual identity.
Third, the rise of metaphysics is inseparable from the development of the Internet. With the spread of the Internet, metaphysical information was able to be disseminated more widely. Social ** and divination platforms provide a broad market and display space for practitioners, and also make it more convenient for individuals looking for metaphysical services. This ease of information circulation has further promoted the prosperity of the metaphysical market.
From an economic point of view, the rise of metaphysics side hustles has also brought huge business opportunities to related industries. Taking temples as an example, Ctrip data shows that since the beginning of this year, the number of ticket orders for temple-related scenic spots has increased by 310% year-on-year, with the post-90s and post-00s accounting for nearly 50%, and the search volume has surged by 368 times. This not only means that traditional places such as temples have found new economic growth points in the digital age, but also reflects people's pursuit of spiritual sustenance.
In addition, the rise of metaphysical side hustles has also created new market demand for related products and services. The sales of astrologers' consulting services, various amulets, feng shui ornaments and other metaphysical related products have increased significantly, forming a huge industrial chain. Among them, some entrepreneurs have launched a series of novel metaphysics products through the clever integration of traditional metaphysics and modern technology, which have successfully attracted the attention of young consumers.
However, we also need to be cautious about this phenomenon. The rise of metaphysical side hustles, while partly reflecting people's need for spiritual comfort, may also be a short-lived psychological comfort. In times of economic goodness, people are open to these seemingly supernatural things, but when faced with real challenges, this psychological sustenance can appear fragile. Therefore, we need to look at the rise of metaphysical side hustles rationally, while focusing on its sustainability and real help to individual development.
In general, the rise of metaphysical side hustles is the result of a combination of factors, including the needs of the social and psychological level, and the promotion of the Internet and the repercussions of the economic market. For young people, choosing a metaphysics side hustle can be an attempt to find a balance in the midst of uncertainty, while also providing them with a unique career path. In this era of astrological economy, the rise of metaphysics may be just the beginning, and we need to understand and understand more deeply the economic driving force in order to better adapt to and guide this emerging trend.