Who would have thought that the highlight of this year's consumption trend is given by men's spending power. According to data from a number of e-commerce platforms, this year is a year of improvement in men's consumption power, and it is also a year when domestic products are completely sold out. A large number of people are buying Moutai and Wuliangye, hoarding tea, and buying them in boxes. The middle-aged uncle who began to love himself no longer lived at the bottom of the consumption chain, and became the main consumer force.
Male spending power used to rank behind pets).
For a long time in the past, middle-aged men were regarded as the bottom of the consumption chain, and "it is difficult to reach the sky if you want to make men's money", which is actually a misunderstanding. In fact, middle-aged men do not do not consume, their consumption decisions, either pragmatic and rational and lazy to consume, or simple and crude consumption, consumption is always targeted, rarely choose random purchases, impulsive consumption and secondary transmission, especially middle-aged men in this regard. Compared with young people, middle-aged men have long passed the stage of seeking consumption symbols to complete self-certification, and they are more inclined to drink tea, Buddhist fishing, and open Chuanqi M8, which is a group of rational and calm, pursuing spiritual satisfaction of the consumer group.
The happiness of the fisherman, who knows?
How much do middle-aged men love fishing?Fishing can be done on sunny days, rainy days, and snowy days, as long as there is water, a fishing rod, a stool, and a bottle of mineral water, they can sit for a day. Tianyuan Deng Gang, a fishing boss with tens of millions of fans on Douyin, has millions of likes on each **, and the bottom is full of middle-aged men's fishing exchanges, regardless of occupation or region, which can be called a gathering place for middle-aged men.
Tian Yuan Deng Gang picture originated from the Internet, invaded and deleted).
With the popularity of fishing mania, the "fishing economy" has risen rapidly, and there is a joke on the Internet: "Don't look down on the casually dressed fishing uncles on the roadside, they don't blink their eyes when they buy tens of thousands of fishing rods." It can be seen that the middle-aged man's consumption concept focuses on a province, should spend, pay for interest, and do not spend money in vain, which is the unpretentious consumption concept of middle-aged men.
The reason why fishing can make rational middle-aged men crazy and fascinated is that fishing is another space they create for themselves, and most anglers are not actually coming for that fish, because fishing is also about skill, both the joy of harvest, but also the frustration after missing, and the fun of control, just like the stages of their lives. In addition to the sense of accomplishment of waiting for the fat fish to be baited, I still hope to find a time to be alone away from the oil and salt of super rice.
Tea Bureau, the Shura Field for middle-aged people
When people reach middle age, the tea drinking genes of Chinese people will awaken in their blood. Walking into the negotiation room of businessmen, there is often a decent tea table with a complete set of tea sets: tea drain, tea boat, tea sea, and tea ......There are even tea pets. Chinese's business experience, do not start from the beginning, "sit down and drink a cup of tea" seems to be an ordinary sentence, in the process of tea tasting, you can complete the establishment of contacts, adjust the atmosphere, improve taste, and examine the character of a series of flowing operations. For example, the Chaoshan people, who are fond of tea, drinking tea is as natural as breathing in their eyes, and business and trading are all incidental.
The picture comes from the Internet, invaded and deleted).
Open Chuanqi M8, career and life with both hands
It is often said that Chinese bosses are the most diligent and hardest working people. Most of the small, medium and micro bosses earned the first pot of gold in their lives in the hard work of getting up early and going dark, and once contributed 60% of the country's GDP, 50% of tax revenue and 80% of urban employment. After people reach middle age and start a family, they urgently need a sufficiently balanced car model, which can be used as the basic façade for dealing with people in the business field, and the weekend travel car for multi-family families, and the needs of mobile lounges and small meeting rooms after fatigue and travel, it is no wonder that some people say that "MPV is bought well, business is indispensable".
In China, the Buick GL8, which was the earliest boss car, has galloped in the domestic business community for many years with its all-round performance. However, the Jiangshan generation has a god car, coupled with the patriotic feelings of middle-aged men, high-end, business, and domestic products, so that Trumpchi M8 has become the decisive factor in the preference of middle-aged men.
As mentioned above, middle-aged men are a group of extremely rational and calm consumers, or they don't buy it, and they do it in one step. As a qualified boss car, Grandmaster Trumpchi M8 is like a mature and stable middle-aged man, who has a successful career outside, pays attention to cultivation inside, and the interior decoration is full of the private collection and taste of the owner of the house, Qiankun Pan Block is hitting the Xi of middle-aged people who love Pan beads, and the Yunshan Pearl Water Style Cantonese embroidery craft shows the quiet and righteous cultivation of "car like its person".
The second-row boss chair of MPV is famous for its "inhumanity", the M8 Grandmaster adopts the fully wrapped design of the first class of the aircraft, the high-end design of the semi-aniline leather seats, and the artistic conception of the Yunshan Zhushui design that highlights the owner's taste, and the all-electric adjustment ventilation and heating massage, and the "one-key SPA" function is to raise the VIP experience to the peak. Yamaha headrest audio brings natural sound, and the second-row small table meets the needs of the old mobile office, 15The 6-inch ceiling screen can realize the operation of conference screen projection. In the face of the bottom line of safety, the 360° all-round airbag also provides strong protection for the cockpit members.
Overall, this is the best choice for the boss to sit comfortably and the driver to drive with ease. When I was young, I couldn't look down on MPV, and I thought that BBA was true love, and when I got older, I found that MPV was the ultimate destination for men. A few days ago, Trumpchi M8 launched a limited-time replacement discount, December 1-31 to buy Trumpchi M8 grandmaster, Lingxiu Trumpchi car owners, BBA car owners can enjoy up to 8000 yuan replacement subsidy;Double 12 also has a blockbuster gift: from December 13th to the end of the month, order the Trumpchi M8 seriesThe highest can be shaken8888 yuan car purchase red envelopeIf you want to buy Trumpchi M8, take advantage of it now!With this discount, middle-aged men will inevitably spend impulsively.
For most middle-aged men, make an appointment with three or five friends, drive a Trumpchi M8, escape from the city for an outdoor wild fishing, boast of the pitiful catch, before the total number of ** does not exceed 100, stew fresh fish, and make tea around the stove, which may be the most enjoyable enjoyment of contemporary middle-aged men.