At the end of the year, manufacturers began to become more and more active. In order to sell the goods quickly, in order to have a good sales figure, in order to occupy more initiative in the market at the end of the year, every manufacturer has begun to take action, and the connection with dealers has become closer.
However, in the face of these manufacturers, dealers must be careful, otherwise the business that could have been profitable may end up losing themselves. In particular, there are several types of manufacturers, which must be treated with caution!
The manufacturer who changed the generals!The person in charge is constantly changed throughout the year, and every time the person is replaced, a lot of problems are left. As soon as the new person in charge took office, what problems have not been dealt with, and a new round of Liwei has begun.
I just changed the person in charge, and the previous ** activities have not been done" "The leader has just come, I want to start a new job, support it, order goods, make some money, and get along well in the future, and it is easy to talk about any policy" "This is the policy of the previous leader, and now the leader does not understand, and it will take a while to ......”
The new leader is coming, and the first purpose is to ask for performance, and the goals of various pressure goods and the amount of payment are always meaningful. As a result, there is a new reason for dealers to press the goods, and if they are not willing to think about whether the future cooperation will be worn in small shoes. The performance is going, but the problem of staying has not been solved at all, and it was even directly pushed to the previous term, and it was directly disowned.
Such situations are not uncommon. Other times it is even if it is grinding, dragging and dragging, dealers are Xi to it. However, at the end of the year, when the choice of temporary change of generals, then the manufacturer's mind is extremely scary. It is clear that I don't want to solve the problem, I want to throw the problem to the dealer, I don't want to pay the cost, I don't want to pay the past expenses, and I want to harvest another wave of dealers' payment.
In the face of such manufacturers, dealers simply do not get a trace of benefits, but also for the end of the market to invest a lot of money to digest inventory, in the end can make very little money, a little risk may make dealers even the next year's work can not be carried out normally.
Expense write-off delayed manufacturers!2023 is coming to an end, but when it comes to the issue of cost, manufacturers are still looking for various reasons. It was promised years ago, things have been done, sales have been made, and now I don't want to pay for it. Manufacturers who want to do things and don't want to pay money, dealers must be careful.
The end of the year itself is an extremely important holiday for any brand, especially this year, the situation may be even more special. After a year of cold reception in the market, every dealer and manufacturer wants to turn over at the end of the year and rush to a wave of sales. At this time, if you want to make a result, then the investment of money and manpower may be larger.
In such a situation, if the dealer focuses all the risk on himself, he may let himself be crushed. At this time, a manufacturer that can be trusted, a manufacturer that can give dealers a sense of security is the key. When it presses the goods, it is the first payment and then the goods, and now it is going to be promoted, and the manufacturers are still picking, unwilling to pay a little, unwilling to bear any risks, and the pattern of the enterprise can be imagined.
Once the manufacturer still delays the cost in the end, or even directly refuses to admit the account, the dealer may face a sharp rise in sales, a sharp drop in profits, or even a loss situation.
Threaten the dealer at any time!Commanding, high-minded, and ...... strongand so on have become synonymous with many brands, even a salesman is boundless.
At the end of the year, if there is any conflict with the dealer, or even when it is not satisfactory to him, he will directly threaten the dealer with a change in dealership and a discount in fees. Moreover, from time to time, it has become a Xi to hang these words directly on the lips. This is true for big brands, and it is still the confidence brought by the brand, but the same is true for some small and medium-sized brands.
From a salesman's body, you can directly feedback the attitude of the manufacturer, and the disparagement of the dealer is more of an arrogance. In the face of such manufacturers, dealers choose to back down and swallow their anger, in exchange for the manufacturers and salesmen. Especially in the market at the end of the year, they have the impression that dealers can't do without them. Then what follows is all kinds of unreasonable requirements, such as greater pressure on goods, shrinking costs, and constantly elevating task requirements, ......, the dealer next to the inside is endless oppression.
Manufacturers who promise too much!All kinds of good words, promises, and preferential policies are all coming out of their mouths, and dealers will give whatever they want, and even some promises that they know are difficult and do not have any burden. There is only one purpose, that is, to complete the immediate goal first, as for the promised things, there is a high probability that they will end up being sloppy, or even directly disagreeing.
In such a situation, dealers have encountered not once or twice, and the various policy commitments made at the beginning of the year have now been fulfilled. Now they want to use a little sweetness, plus no guarantee of commitment, they want the dealers to fully cooperate with them. However, when the Spring Festival is over, when you want to fulfill these promises, you may be faced with various prevarication reasons such as the change of the person in charge and the company's failure to come up with such a policy.
Any promise that is not written in the contract is false, any policy that is not implemented is empty, as long as it is not fulfilled, the dealer will not get any policy. In the face of such manufacturers, dealers should be cautious at all times and not be fascinated by sugar-coated shells.
At the end of the year, the actions of manufacturers will become more and more frequent. Manufacturers must be cautious when cooperating. As the most important node of the year, it is also the node with the fastest surge in sales, which is directly related to the survival of dealers