At 7:30 a.m. on December 10, the 2023 Guangzhou Marathon started at the South Square of Guangzhou Tianhe Sports Center. It is reported that 30,000 runners participated in the marathon.
As a feast of sports culture, it has naturally won the favor of many brands. And among the brands,Red Bull, a subsidiary of the Tencel GroupVitamin Taurine Drink stands out as the official and exclusive cooperative functional drink of the 2023 Guangzhou Marathon, providing energy support for runners running on the field, highlighting Red BullStrong product strength of vitamin taurine beverages in the functional beverage market.
Together with the top races
Red Bull vitamin taurine
Use your strength to go both ways with the 2023 Guangzhou Marathon
According to Nashi, more than 140,000 people signed up for the 2023 Guangzhou Marathon, setting a new record high. The popularity of the event has attracted many brands that want to become exclusive partnersSo why among the many energy drink brands, Red BullCan the vitamin taurine drink stand out as the official and exclusive cooperative functional drink of this event?
Nashi thinks, Red BullThere is a very high compatibility between vitamin taurine drinks and marathons:As we all know, marathon is a sport that consumes a lot of physical strength and willpower, and only by maintaining a good condition can the race be completed, especially when the exercise lasts more than an hour and the intensity is too high, it needs to consume sugar and vitaminsB-group, caffeinated functional drink to maintain the state of exercise, Red BullVitamin taurine drinks provide energy for competitors during the competitionAt the same time, the brand spirit of "surpassing oneself and breaking through the limit" advocated by the Red Bull brand is also very consistent with the sportsmanship of hard work and perseverance shown by every marathon runner during the race.
It is worth mentioning that in yesterday's marathon, Red BullVitamin taurine drink also joins hands with well-known domestic marathon runnersOne is Jiao Jingjing, who has won the domestic women's championship of the Xiamen Marathon for three years and the domestic women's champion of the 2018 Guangzhou Marathon, and the other is the first domestic men's champion of the 2018 Shanghai Marathon, the domestic men's champion of the 2019 Taiyuan International Marathon, and Mr. Guan Yousheng, a marathon and cross-country running amphibious playerFinished the race and finished fourth place in the domestic women's competitionThe lap runner Guan Yousheng also won the 281st medal of his career。This strong cooperation with Red Bull will undoubtedly further help the brand continue to break through the circle in the marathon circle.
Holding the "four trump cards".
Red BullThe logic behind vitamin taurine drinks out of the circle.
In recent years, under the general trend of consumption of soft drinks, energy drinks have continued to grow at a compound growth rate of nearly double digits. According to a set of data from the National Finance Research Institute, horizontally, the growth rate of energy drinks ranks first in the subcategory of soft drinks, and the compound growth rate of energy drink sales in China from 2013 to 2022 is 167%, far exceeding other beverage categories, the growth rate of China's energy drink market is much higher than the world average, with an average annual growth rate of 2 times that of the world. From a longitudinal point of view, in terms of per capita drinking, the per capita consumption of energy drinks in China in 2022 will only be 21 liter per person, the per capita drinking allowance in the United States and Japan is about the same. 7 liters of people, the energy drink market is still promising in the future.
The growth of energy drinks is mainly driven by the consumption of consumers in the anti-fatigue consumption scenario. With the increasing demand for health and fitness among consumers in this group, they have also put forward higher requirements for energy drinks, and they are more and more important in terms of brand, formula, and quality, Red BullVitamin taurine drink is undoubtedly a potential product with high quality and obvious differentiation selling points.
Higher content of active ingredients
According to the food understanding,Red BullVitamin Taurine Drink contains up to 375mg of taurine per can and contains American ginseng extract, which can relieve physical fatigue in athletes. As a "semi-essential amino acid" of the human body, taurine has a variety of biological functions such as enhancing neuromodulation function, regulating calcium homeostasis, and relieving fatigue, so as to achieve the effects of refreshing the mind, replenishing physical strength, and anti-fatigue.
In addition, Red BullVitamin taurine drinks are also rich in B vitamins, which help athletes replenish essential micronutrients.
A brand you can trust
Special attention should be paid to Red BullVitamin Taurine Drink is **Red Bull authorized by Thai Tencel Group in China. Tencel Group is the Red Bull brand as well as Red BullThe founder and owner of the trademark, and Red BullThe trademark has been certified by the Trademark Office of the State Intellectual Property Office in China.
In addition, Red BullVitamin Taurine Drink has also obtained a health food approved by the State Administration for Market RegulationPossess the "Blue Hat" certificationThe efficacy and safety are guaranteed, and it is more worthy of consumers' trust.
More stringent production standards and processes
In the production process, Red BullVitamin Taurine Drinks follow strict production standards:The product uses purified water that meets international pharmaceutical water standards; The raw materials have passed 108 quality assurance process tests, and the products themselves have undergone multiple strict quality tests.
It is more popular in the market
Under the strong guarantee of product quality and efficacy, Red BullSince its launch, vitamin taurine drinks have attracted the attention and love of channels and consumers. On the channel, Red BullVitamin taurine drinks have covered large supermarkets such as RT-Mart, Yonghui, China Resources, Wal-Mart, convenience stores such as Meiyijia, FamilyMart, Lawson, 7-Eleven, and online channels such as Tmall and JD.com. On the consumer side, Red BullVitamin taurine drink** has been continuously ranked No. on the list of water drink functional drinks during Jingdong's Double 11 (October 20-November 12, 2023).1. Jingdong Health Care Functional Drink List No1. Tmall supermarket functional drink repurchase list No1。
Whether it is from the perspective of products or brands, or the channel influence formed by its dominance in the functional drink market, Nashi believes that Red BullVitamin taurine drink is and will be a long-lasting bestseller now, and even in the future.
Take the lead as a brand
Rooted in sports events, deeply cultivating the functional drink market
In recent years, as the value of sports marketing has been amplified, more and more brands have begun to increase their investment in sports marketing and build a sports marketing link for brands. As a functional beverage product that adheres to a long-term layout, Red BullVitamin taurine drink keeps up with the tide of the times, with the layout of diversified sports marketing, and constantly surpasses itself in breaking the circle and breaking through.
From November 2022, Red BullVitamin Taurine Drink became the official partner of the world's best Kesai in the 2022-2023 season. As the world's top event, the highest honor of the professional gram event, during the World **g tour, Red BullVitamin taurine drink and top players on the field ignite the passion and energy of hundreds of millions of fans around the world.
In August of this year, Red BullVitamin Taurine Drink has become the official partner of the 2023-2025 Shanghai Rolex Masters, and has once again strengthened Red Bull with the Shanghai Rolex Masters, one of the world's top ATP tennis tournamentsThe relevance of vitamin taurine drinks to the world's top competitions.
Nowadays, Red BullVitamin taurine drink is building a multi-level, multi-scene, and multi-circle marketing layout in sports marketing, which not only leverages the rapid growth of product sales, but also invisibly helps brands to precipitate sports genes and strengthen the attributes of products to enhance physical strength and replenish energy during sports.
Brief summary. Sports need to constantly "go above and beyond", and the same is true for brand development. Only by constantly innovating and changing, can the brand win the market and continue to maintain its leading position in the market. Review of Red BullThe increased layout of vitamin taurine drinks in the 2023 Guangzhou Marathon has, as always, created a sports marketing sample with great reference value for the energy drink market, injecting more connotation into the long-term development of the brand. Future, Red BullWhat other surprises can vitamin taurine drinks bring us? Let's wait and see!