At present, the digital economy has become the main driving force of global economic development. The report of the 20th National Congress of the Communist Party of China called for promoting the deep integration of the digital economy and the real economy. It can be seen that for the development of the manufacturing industry, the high-quality promotion of intelligent transformation and digital transformation, that is, "intelligent transformation and digital transformation", is no longer a "choice question", but a "compulsory course" related to long-term development.
Actively practicing "intelligent transformation and digital transformation", Xiaoxiong Electric has provided a reliable reference for the high-quality development of the manufacturing industry. Starting from an 800-year-old factory in 2006, Xiaoxiong Electric has continuously improved the level of digital and intelligent manufacturing, and gradually grown into five intelligent production bases with a total area of about 580,000 today. Thanks to the support of digital and intelligent manufacturing capabilities, Xiaoxiong Electric will achieve revenue and profit growth in the first three quarters of 2023, achieve steady and high-quality development, and gradually move towards the goal of a small household appliance brand loved by young people. Throughout the rise of Xiaoxiong Electric, it not only relies on continuing to build high-quality products to meet the needs of users, but also on actively promoting the transformation and upgrading of digital intelligence and strengthening the first chain.
Intelligent reform: improve quality and efficiency, and consolidate the foundation of digital and intelligent manufacturing.
What is "intelligent transformation and digital transformation"?As the name suggests, it is the intelligent transformation and digital transformation of the manufacturing industry. To put it in more detail, it is actually the superposition of hardware intelligent transformation and software integration applications, comprehensively improving the intelligent level of enterprises in design, production, management and service, and promoting enterprises to ignite the engine of high-quality development and glow with new vitality through the renewal of the entire organization, process reengineering and digital introduction.
Focusing on the small household appliance industry, the current industry demand is under pressure and the growth rate is slowing down. Industry insiders pointed out that on the one hand, because the demand for traditional small household appliances is saturated, product technology needs to be upgraded and iterated urgently;On the other hand, the small household appliance industry lacks real high-frequency use scenarios, and the uneven product quality leads to insufficient follow-up development momentum. In this context, the transformation from traditional manufacturing to intelligent manufacturing, to achieve quality and efficiency improvement, refined management, and faster and more flexible to meet user needs has become the key to breaking the situation.
To this end, Xiaoxiong Electric actively lays out the industry and accelerates the shift from "manufacturing" to "intelligent manufacturing". At present, Xiaoxiong Electric has "five intelligent manufacturing bases + parts production bases + operation bases" with a total area of about 580,000 square meters, including more than 70 production lines, as well as 2 automatic production lines for health pots and choppers that have reached the top level in China. At the same time, in order to ensure product quality, Xiaoxiong Electric has also built a professional laboratory of about 2,000 square meters, with more than a dozen professional laboratories such as performance laboratory, electronic laboratory, material laboratory, environmental laboratory, etc., equipped with a large number of high-precision modern testing instruments to escort the quality of "high-quality".
Of course, Xiaoxiong Electric's exploration of digital intelligent manufacturing has been keeping up with the tide of the times and constantly taking new steps. The first phase of Xiaoxiong Electric Intelligent Small Household Appliance Manufacturing Base, through intelligent and digital upgrading, the factory has achieved automation in logistics and warehousing, injection molding, and other links, of which the personnel in the plastic workshop have been reduced by 50%, but the production capacity has been increased by 10-15%. It is reported that the total construction area of 170,000 square meters, a total investment of more than 600 million yuan of intelligent small household appliances manufacturing base phase II project was also capped in July this year, the construction of the park mainly includes digital factory, headquarters operation of two parts, is expected to be completed and put into operation next year, will greatly enhance the intelligent manufacturing and chain capacity of Xiaoxiong Electric.
Thanks to the blessing of digital intelligence manufacturing capabilities, today, on the basis of strengthening the first chain, Xiaoxiong Electric has continued to improve its product strength, independently developed more than 60 categories and more than 500 models of products, and realized the layout of all categories, covering seven categories of living spaces such as home, office, and outdoor. Among them, the mini rice cooker specially developed for the "one-person food" scene, the multi-functional milk shaker focusing on the maternal and infant scene, and the small bubble health pot that meets the needs of exquisite health care in the user's busy work, etc., build a multi-dimensional and three-dimensional exquisite life for young people.
The number of "numbers" is moving forward and igniting the engine of development.
Under the wave of digitalization, if small household appliances want to go steadily in the development of the industry, in addition to continuously consolidating the strength of intelligent manufacturing, it is equally important to realize the digital transformation of the whole process. Li Yifeng, founder and chairman of Xiaoxiong Electric, once said: "Xiaoxiong Electric will increase investment in digital construction, further consolidate the all-digital capabilities of the company's overall business chain, and expand the boundaries of the digital platform. ”
In order to keenly capture the needs of users, Xiaoxiong Electric relies on digital technology to aggregate, salvage and analyze and extract demand data, and finally feed this data back to product development and innovation. On the production side, the digital factory built by it not only realizes the full automation of production, but also the intelligent management of the factory, the real-time data of the production line, and the production volume of parts and components can be displayed on the electronic screen of the workshop in real time, which also greatly improves the efficiency of production management.
At present, Xiaoxiong Electric is actively and orderly promoting the transformation of enterprises to digital and intelligent operations in a "three-wheel" driven way of process, data and system. Through the system construction and integration of various business fields such as research, production, supply, marketing and finance, and the use of a new generation of digital platforms such as ERP, intelligent manufacturing platform and marketing business middle platform, it promotes the transformation of enterprises to digital and intelligent operation in the whole link, and the entire chain from customer ordering, product manufacturing, production capacity, warehousing and distribution is interlocking. Not only that, in March 2023, Xiaoxiong Electric also reached a strategic cooperation with IBM. The two parties will jointly promote the implementation of new achievements such as digital governance, ERP upgrades, and process management, and achieve win-win development with cutting-edge strategies and innovative technologies.
From the perspective of practical application results, digital intelligent manufacturing has become a powerful starting point for Xiaoxiong Electric to achieve sustained and steady growth. In the first three quarters of 2023, Xiaoxiong Electric's revenue will be about 331.8 billion yuan, an increase of 22 percent year-on-year96%；The net profit attributable to shareholders of the listed company was about 31.6 billion yuan, an increase of 31 percent year-on-year24%。
Hundreds of people compete for the stream, and those who strive are the first. In the process of actively practicing "intelligent transformation and digital transformation", Xiaoxiong Electric not only took the lead in the layout of digital intelligent manufacturing to achieve quality and efficiency improvement, but also achieved breakthroughs in enterprise benefits through digital transformation, which played a positive role in promoting the high-quality development of the industry.