China Youth Daily Client News (Xi Liu Siqian Zhongqing Daily Reporter Zhang Junbin) Since this winter, cold weather has occurred in many places across the country, and the sudden drop in temperature has also triggered a new phenomenon of e-commerce consumption. According to data from the source factory goods direct sales platform 1688, from November 1 to December 12, the average daily number of searchers for military coats on the platform increased by 236% year-on-year, the number of searches increased by 216% year-on-year, and the number of buyers increased by 50% year-on-year. During the same period, the number of searches for flower cotton jackets increased by 163% year-on-day on average, the number of searches increased by 159% year-on-year, and the number of buyers increased by 49% year-on-year.
Shandong Zichuan Garment City Jin Xinyu clothing firm head Dong Weiming introduced, his factory production of cotton jackets for 15 years, mainly serving offline physical stores and middle-aged and elderly customers, the last month, the company's 300,000 pieces of cotton jacket inventory was swept away, orders are still flying like snowflakes.
Not only **, but also middle school students and children's military coats have shown explosive growth. Wuhan Ceqian Garment Factory specializes in the production of winter winter coats. According to Fang Fang, the company's head of sales, the best-selling thing in the factory recently is the children's version of the military coat. "There are more than 500 orders a day, and the number of orders in recent days has even exceeded 10,000, compared to the same period last year, which is only 10% of what it is now. ”
Behind the explosion of military coats is the younger consumer group, especially the Bao Ma group, who are more receptive to different fashion elements. Fang Fang said that the hot sales of children's military coats have also led to other items, such as hats and scarves. Recently, with the surge in the number of users sourcing cross-border business buyers, many cross-border buyers have also found factories, hoping to bring military coats to overseas e-commerce platforms for sale.
According to the data of 1688, the highest proportion of the delivery place of military coats, flower cotton jackets, and Lei Feng hats is university dormitories, highlighting the consumption attitude of the current young group. In order to facilitate buyers to quickly find the source of the factory goods, on December 13, 1688 launched a map of the origin of military coats and cotton jackets, focusing on recommending the source manufacturers of cotton clothing, focusing on the source factories of Xinjiang, Shandong and Hebei, the three major cotton-producing areas in China, focusing on the market demand of the three northeastern provinces, Inner Mongolia, Shandong, Guizhou and other places.
*: China Youth Daily client.