IT Home reported on December 25 that Xiaohongshu may launch a Hong Kong IPO in the second half of next year, and Xiaohongshu responded to 36 Krypton that the company currently has no plans to go public.
IT Home Inquiry found that this revelation first came from "IPO Early Know", the ** said:
An investor close to Xiaohongshu said that Xiaohongshu plans to conduct another round of financing before launching the IPO, "basically a crossover round, and if it goes well, it will be closed in the first half of next year."
Xiaohongshu is a lifestyle platform for young people founded in Shanghai in 2013 by Mao Wenchao and Qu Fang, according to its official website. With the mission of "Inspire Lives, share and discover the wonders of the world", users can record their lives and share their lifestyles through short stories, share their lifestyles, and form interactions based on their interests. As of October 2019, Xiaohongshu has more than 100 million monthly active users, 70% of whom are post-90s.
According to a previous report by "Latepost", Xiaohongshu has integrated the e-commerce business and the live broadcast business, and established a new trading department, which has become a first-level department parallel to the community department and the commerce department, which means that Xiaohongshu's e-commerce has been fully accelerated.