Recently, the news about the dismissal of Sun Dongxu, CEO of Dongfang Selection, has attracted widespread attention. This sudden announcement broke the stable image of Dongfang Selection in the past, and the people expressed their opinions on this incident. And the offensive behavior of an anchor made Dongfang Selection further fall into the ** whirlpool. This article will describe in detail how this event unfolded, and its causes and effects.
At noon on December 16, Dongfang Selection's official Douyin account issued a personnel appointment and dismissal notice, announcing that Yu Minhong would concurrently serve as CEO, and at the same time dismiss Sun Dongxu as executive director and CEO. This sudden announcement sparked widespread speculation and discussion from the outside world. Fans have sent their blessings to Sun Dongxu, and at the same time expressed their expectations for the new CEO.
It is worth mentioning that on the evening of December 15 before this, Tianquan, the anchor of Dongfang Selection, made provocative and offensive remarks to consumers during the live broadcast, which aroused strong dissatisfaction among fans. This incident became the fuse for the CEO to be dismissed, further exacerbating the crisis of Dongfang Selection.
The announcement of Sun Dongxu's dismissal undoubtedly brought new changes and expectations to Dongfang Selection. As one of the founders of Oriental Selection, Sun Dongxu has successfully promoted the development of Oriental Selection in the past few years. However, with the continuous expansion of the company's scale and the intensification of market competition, Dongfang Selection is also facing new challenges. The dismissal of Sun Dongxu may be a re-planning of the company's development goals and strategies to meet the needs of the new situation.
The appointment of the new CEO Yu Minhong has also sparked heated discussions. As a well-known educator in China and the founder of New Oriental Education Group, Yu Minhong has extensive management experience and outstanding leadership skills. His participation will undoubtedly inject new vitality and impetus into Oriental Selection, and also make Oriental Selection more strategically in line with the times.
On the evening of December 15, before the CEO was dismissed, Tianquan, the anchor of Dongfang Selection, made offensive and provocative remarks about consumers in the live broadcast, which caused strong dissatisfaction among fans. He not only imitated Sun Dongxu's behavior of dropping his mobile phone, but also ridiculed the audience for saying that he couldn't afford to buy egg yolk crisp, and proposed in a provocative tone that consumers could use three coupons to buy products before being blocked, and even claimed that Dongfang Selection was sold for money. This kind of remarks undoubtedly angered many viewers, causing a large number of fans to turn off Dongfang Audition.
Tianquan's offense plunged Dongfang Selection into a public relations crisis. For an enterprise, anchors are important spokespersons for publicity and image, and their actions and remarks directly affect the image and reputation of the enterprise. However, Tianquan's offensive behavior made fans suspicious and dissatisfied with the image of Dongfang Selection, and even led to a significant drop in the number of fans in the live broadcast room. This is a wake-up call for Dongfang Selection, and effective measures must be taken in time to reverse this situation.
Tianquan's offensive behavior not only caused strong dissatisfaction among the audience, but also led to the removal of a large number of fans. According to reports, in just the nearly 4-hour live broadcast, the number of Douyin fans selected by Dongfang Selection decreased by 700,000, indicating that fans are dissatisfied with Tianquan's behavior and disappointed with the whole incident.
According to statistics, as of the morning of December 16, the number of Douyin fans selected by Dongfang was 29.16 million, a decrease of 2 million compared with 31.16 million on December 9. The downward trend of this data shows that fans' attitudes towards Dongfang Selection have changed significantly.
Fans are an important force in corporate publicity and operation. They are not only loyal users of the product, but also the spokesperson and communicator of the brand. However, in this incident, fans were angry and disappointed by Tianquan's behavior, and they chose to take the Dongfang selection to ** and express their positions. This kind of collective action has undoubtedly brought a huge impact to Dongfang Selection, making the company feel the power from consumers.
Dong Yuhui's situation in the Tianquan incident has also attracted the attention of the e-commerce industry. Luo Yonghao, as one of the image representatives of the e-commerce industry, expressed deep sympathy for Dong Yuhui's experience and expressed his willingness to support. He reminded Dongfang Selection not to appear too condescending in public relations, and to treat young and promising employees equally.
As an entrepreneur and entrepreneur, Luo Yonghao is well aware of the importance of enterprise development and public relations management. In his eyes, companies must maintain communication and interaction with consumers, and cannot fall into a state of superiority. By shouting Dong Yuhui, he hoped that Dongfang Selection could pay attention to the value and opinions of young employees, and not alienate employees because of the power gap, so as to truly win the recognition and reputation of consumers.
After the Tianquan incident, there were rumors that Dong Yuhui would join JD.com. This news has attracted wide attention in the industry. However, Dong Yuhui himself responded to this, saying that this rumor is not true, and he has not contacted any company at present.
The rumors of Dong Yuhui joining JD.com undoubtedly make people speculate about his future whereabouts, and at the same time raise concerns about the future development of Dongfang Selection. Dong Yuhui's talent and experience are necessary for Dongfang Selection, and his departure may have a certain impact on the development of the company. However, Dong Yuhui's response also allows people to see his firm confidence and commitment to Dongfang Selection, which has a positive effect on stabilizing market confidence.
The dismissal of Sun Dongxu, CEO of Dongfang Selection, triggered a series of chain reactions, and the offensive behavior of anchor Tianquan exacerbated the crisis of Dongfang Selection. The attitude of fans has changed significantly, and they have doubts and dissatisfaction with the image of Dongfang Selection. Luo Yonghao's attention and Dong Yuhui's response also brought new highlights and possibilities to the whole incident. This incident is undoubtedly an unprecedented challenge for Dongfang Selection, how to turn the crisis into an opportunity, and quickly respond and adjust, which is a further report on the incident with the dismissal of Sun Dongxu, CEO of Dongfang Selection, as the fuse. Douyin anchor Tianquan's offensive behavior has sparked dissatisfaction and banning behavior from a large number of fans, resulting in a drop of 2 million Douyin followers in Dongfang Selection. At the same time, Luo Yonghao shouted to Dong Yuhui and reminded Dongfang Selection to pay attention to maintaining an equal attitude in public relations. In addition, there are rumors that Dong Yuhui will join JD.com, but Dong Yuhui himself denied the news. This incident has brought great challenges to Dongfang Selection, and timely measures need to be taken to improve the situation.