On December 30, the former "Godfather of Chinese New Year Films" Feng Xiaogang directed "If You Are Honest Do Not Disturb 3" was released and received a box office of 24.85 million on the first day, and it took a lot of effort to exceed 20 million on the second day, and many box office institutions have at most more than 100 million, which is unexpected.
After all, there are celebrities such as Ge You, ** Fan Wei, Yue Yunpeng, Chang Yuan, Guan Xiaotong, Yao Chen, Yu Shuxin, Li Chengru, etc., which are obviously popular lineups!Moreover, the first two episodes of "If You Are the Truth, Do Not Disturb" are both three or four billion box office, this kind of New Year's Eve comedy is logically marketable, and it actually ushered in a fiasco!
As a result, the film is one-tenth of the single-day data of the first-day box office champion "Twinkle Twinkle Twinkle", which is the same as the schedule rate of "The Annual Meeting Can't Stop!".There is also a difference of more than 2,500 box office.
With the release of "Taylor Swift Concert" the next day, the number of "Insincere 3" has declined rapidly, and the current daily box office is not as good as "The Three Teams", "Aquaman 2", "Your Wedding" and other old films, which is too miserable!
If You Are the Truth, Do Not Disturb 3 sets the story in 2031, continuing from the end of the second part. After Qin Fen and Liang Xiaoxiao received the certificate, they were separated for many years before their honeymoon. In order to relieve Qin Fen's lovesickness, Lao Fan (played by Fan Wei) helped Qin Fen customize an intelligent person Xiaoxiao.
In fact, as early as 1996, Feng Xiaogang explored this avant-garde theme. In the Spring Festival Gala that year, Guo Da and Cai Ming collaborated on the sketch "Robot (11870, 0.35, 3.04%) Funny Story", Feng Xiaogang is one of the screenwriters, but he didn't expect him to fry cold rice this time and smash the pot directly.
At present, the most outrageous evaluation on Douban is one person who wrote: "I know that times have changed, some people don't need Feng's comedy, but some people still do." And another audience member bombarded "It's like sitting on pins and needles!".Like a thorn in the back!Like a fish in the throat!"Scolding "Insincerity 3" is difficult to see the limit, which shows that this film is outdated!
The screenshot of the online transmission shows that at present, more than 8,000 theaters have signed up to participate in the screening of "If You Are Honest Do Not Disturb 3", and the key projects of China Film, Huayi, and Bona, as well as Maoyan and Taopiao, are required to schedule films from the 2nd to the 7th with a mandatory requirement of no less than 12%.
It's just that this year's Chinese New Year blockbusters are gathered, the residual heat of "Aquaman 2" and "The Three Teams" is still there, and the phenomenal dark horse "Twinkle Twinkle Twinkle Star" and "Annual Meeting Can't Stop" are super hot at the box office!
Andy Lau, Tony Leung and others' "Goldfinger" and "Sneaking" are ambitious, Zheng Yuanjie and his son's "Shuke and Beta Pentagon Flying Saucer" are also there, and even the "Moldy Concert" came out to get a piece of the pie, Feng Xiaogang lost miserably under the pressure of strong competition!
Feng Xiaogang is the pioneer of the concept of "domestic Chinese New Year films". In 1997, Feng Xiaogang's "Party A and Party B" opened the prelude to the Chinese New Year file of domestic films, and then "See You or Leave", "Big Names", "Mobile Phone", "If You Are Honest, Do Not Disturb", "Tangshan Da**" and other films became blockbusters, firmly occupying the throne of the godfather of commercial films!
However, after "1942" suffered the fiasco of "Youth School" and "Thai Embarrassment", Feng Xiaogang's "I Am Not Pan Jinlian", "Private Custom" and "Fanghua" Although they made money, they were not expected to be powerful!
2019's "Only Yun Knows" was Feng Xiaogang's theatrical blockbuster last time, and this literary romance film only received 15.9 billion box office and 63 Douban score!
Later, after Fan Bingbing's accident, "Mobile Phone 2" was hidden, and director Feng Xiaogang had no movies to make for several years!
In 2015, Huayi Brothers, which continued to bet on Feng Xiaogang, was further bound to it. Huayi spent a huge amount of money on 10500 million yuan acquired 70% of the equity of Feng Xiaogang's company Dongyang Meila, and the two parties signed a five-year VAM agreement: the annual net profit after tax is not less than 100 million yuan, and the annual growth rate is 15%. However, in the following five years, Feng Xiaogang did not complete all the gambling goals, and needed to make up 2 to Huayi Brothers3.5 billion yuan.
Only Yun Knows" After losing money, Feng Xiaogang switched to online dramas, supervised the production of "Sword Dynasty", and directed "North and South" and "Echo", all of which were questioned as thunder dramas that made money, but relying on traffic stars and big names to join, it should be profitable!
In recent years, Huayi Brothers, with whom Feng Xiaogang has in-depth cooperation, has also entered a trough, one of the reasons may be "lack of money", because films such as "Railway Hero", "The History of the Disappearance of Romantic", "Yunnan Worm Valley" and other films have failed miserably, and Huayi Chairman Wang Zhongjun has also been rumored to sell paintings and houses, and repay debts of 4.7 billion a year.
This year, Huayi Brothers did not perform too well in the first half of the year, nor did they participate in big hit projects such as "Disappearing Her" and "All or Nothing", but only participated in "Space Exploration Editorial Department" and "The Wandering Earth 2", and shared some money.
In the National Day file, Huayi's "Predecessor 4" won 101.1 billion box office. Participating in "Wading through the Sea of Anger" was released a month ago, and participating in "Twinkle Twinkle Twinkle Star" is also a hit. It's easy to get better, but "If You Are the Truth 3" failed at the box office and word-of-mouth, which really gave them a headache!
Huayi Brothers also has "Dog Formation", "749 Bureau", "Mermaid 2" and other works into post-production, and some will make money!But in the face of the box office and word-of-mouth fiasco of "If You Are the Truth, Do Not Disturb 3", Feng Xiaogang, the former "Godfather of Chinese New Year Films", is he willing to be eliminated by the times?Let's see his future works!