In recent years, with the continuous development of live broadcast e-commerce, Li Jiaqi's live broadcast room has carried out strict screening in the selection of products, although some products with large profits and market demand have been abandoned, such as fresh food and ultra-short-term products. However, this did not affect its active investment in after-sales.
Midea One has taken a series of measures to provide after-sales protection for consumers. For example, the "No. 1 customer service" system was pioneered in the live broadcast room, that is, the No. 1 link in each live broadcast room is directly connected to the company's customer service team. When consumers encounter any post-sales issues, they can simply find the customer service team through link 1, and they will assist consumers in communicating with the brand and solving the problem.
With this solid product selection ability and excellent after-sales support ability, Meione has established a good reputation and influence in the live broadcast e-commerce industry. Taking the newly opened live broadcast room "All Girls' Wardrobe" last year as an example, it achieved a single GMV of 2 on the first day of the pre-sale on Tmall Double 11500 million, with an excellent PV of over 15 million, becoming one of the first live broadcast rooms to break 100 million.
At the same time, in order to improve consumers' shopping experience and increase the credibility of products, Li Jiaqi's live broadcast room also opened a regular column called "Li Jiaqi's Small Classroom". In this section, consumers can learn Xi professional beauty, skincare and lifestyle knowledge while choosing the most suitable product from the mountain of products. This measure not only improves the shopping experience of consumers, but also further increases consumers' trust in Li Jiaqi's live broadcast room.
In today's e-commerce live broadcast industry, Dongfang Selection and Li Jiaqi are undoubtedly the two giants. Although their live streaming styles are different, a closer look reveals that their success is inseparable from a new consumption model - knowledge live streaming.
Oriental Selection, represented by Dong Yuhui, has raised live streaming to a new height with its rich knowledge reserves and unique personal charm. They don't just sell goods, they share knowledge, pass on culture, and build trust. In the live broadcast room of Dongfang Selection, consumers can learn about the stories, production processes and brand concepts behind various products, and this in-depth interaction allows consumers to gain more knowledge and fun while shopping.
Li Jiaqi, on the other hand, has become a leader in the beauty industry with his professional knowledge of products and unique live broadcast style. His live broadcast room style is capable and sassy, which is obviously different from other anchors such as Wei Ya. When Li Jiaqi recommends products, he will not only introduce the characteristics and usage methods of the products in detail, but also provide consumers with professional purchase suggestions based on his own experience and professional knowledge. This model allows consumers to make more rational and informed decisions when purchasing, and at the same time, it also allows brand merchants to better promote and recognize their products.
Dongfang Selection and Li Jiaqi's live streaming model undoubtedly provides consumers with a new shopping experience. In this model, consumers are no longer passive recipients, but are able to participate in the live broadcast process, interact with the anchor, and learn more about the product. At the same time, this model also provides a more effective way for brand merchants to promote, so that products can be better understood and accepted by consumers.
In the future, with the continuous development of the e-commerce industry, the new consumption model of knowledge live streaming is expected to be more widely used and promoted. Let's look forward to more "Oriental Selection" and "Li Jiaqi" appearing to bring more shopping surprises and knowledge sharing to consumers.